Paper 1 Sample Response 4 (Infographic)

This infographic written in the UK summarizing government medical advice for new-born children to five year olds. This infographics purpose is to bring attention to the importance of high levels of activity for young children. Targeting the main audience of parents with young children but also appealing to other audiences like the children themselves. Its goal to encourage a more active life-style for kids at a young age. Through the combination of visual and text-based factors this infographic is able to achieve its purpose of spreading information while being able to appeal to multiple audiences.

At the top of the Infographic the author uses a very assertive statement to attract the reader. The statement “Active children are healthy, happy school ready and sleep better” This statement is assertive as it is written as a fact and gives the reader no room to debate with it or think into it. The assertive nature taps into the feelings of a parent as all parents want their kids to be healthy and happy with the statement seemingly providing an answer and guarantee to that parental worrying. Because of this the infographic is successfully appealing to its main audience of parents with young children, making the parents aware and think of their childs daily activity.

A large portion of the infographic is covered with green boxes providing examples of various activities. The author has included this specifically so the infographic appeals to multiple audiences. As not only do they provide ideas to parents for child friendly activities but it also provides appeal to younger kids with its simple images. The simple images accompanies by one word captions appeals to the child audience as they are visual and easy to understand and interpret whilst also providing ideas and encouraging the children to replicate what is in the imagery. So by including these the author has successfully achieved its purpose for the infographic of raising awareness while also successfully appealing to its main audience as well as another young audience.

The infographic also includes a huge bold number with text recommending the amount of active time young children have, it is accompanied by a bright orange clock in the background. This successfully appeals to multiple audiences as the bright bold imagery attracts the attention of both parents and children alike whilst also providing information and guidelines to parents. All this information could have easily been summarised in bullet points in a wall of text but the author has chosen to include the bright bold changes and bold text which brings attention from multiple audiences which is effective in achieving its purpose of spreading information.

At the bottom of the infographic the author has chosen to include a final, simple and snappy message “get strong. More move. Break inactivity.” This bold snappy text reinforces the importance of its message to the parents creating a sense of urgency and encouragement. But it is also simple enough that children on the older end of the audience (4-5 year olds) can recognize and possibly read the words as well, and all kids have a sense of wanting to be the strongest on the playground and the simple statement taps into that therefore also encouraging and appealing to children as well. So it successfully appeals to multiple audience further contributing to achieving its main purpose of encouraging activity in young children, by appealing to multiple audiences.

To conclude, this UK infographic successfully appeals to multiple audiences through the interplay of text and images because its use of urgent, assertive language attracts the attention of parents and the simple imagery with simple captions not only reinforces the message and ideas to parents but attracts the attention of young child audience as well allowing them to understand some of the Infographic. The author could have easily summarised this information in bullet points or a wall of text but they chose to put in the colourful simple imagery as well as text to attract attention from all audiences to be inclusive to all audiences but specifically parents of young children and children. Successfully achieving its main purpose of providing information on the importance of activity for young children whilst also successfully appealing to multiple audiences which helps spread the information more effectively.

Word count: 708