Nominalisation is a process in which a verb or verb group is transformed into a noun. Nominalisation is a frequent feature in media texts in which it may be advantageous or desirable to omit the agent of an action. For example the utterance Army shoot demonstrators can be transformed into Demonstrators die in shooting. Students of Language and Literature should be alert to this kind of obfuscation in media texts. Other examples of nominalization may be found in media texts that assert, for example, Great looks for your kitchen. This transformation of Your kitchen looks great gives a sense of permanence to an otherwise temporary situation.