In advertisements, speeches or even newpaper articles we see that writers and speakers appeal to their audience's sense of fear. If you can make people scared, then they will believe or buy anything. We see it in advertising, political campaigns and public service announcements. It is an age-old technique used many campaigns from the 'War on Terror' to the 'War on Drugs'.

This story by The First Post is critical of an article in The Sun, which appealed heavily to fear and invented a story to scare people. A study of the original article and The First Post's exposure of The Sun's lies would provide good material for a written task 1 or 2. 

Related lessons

• Just say no!
• Advertising techniques