As we deconstruct websites and understand how they target specific audiences, it is important to see how many sites rely on personalizaton. Creating an account, logging on or editing a profile page are just several ways sites engage users. Many website have a separate address once you have logged on, usually starting with 'my...'. These tools activate users and allow them to contribute to the growing database of users' history and behavior. Futhermore the personalization tools enable users to generate content (also known as user-generated content or UGC). Naturally Facebook relies heavily on UGC and profiling, but many other sites make use of personalization to a great extent as well.

Related lessons

• The Internet