2.6 Communication
"The single biggest problem in communication is the illusion that it has taken place.”
- George Bernard Shaw (1856 - 1950), Irish playwright
Effective communication is essential for business success. Without effective communications, misunderstandings and conflict are more likely to occur, which negatively impacts on all aspects of an organization's activities and operations. For example, communication is one of the four key factors that affect effective crisis management (HL only).
Communication skills are also an important as one of the five approaches to learning (ATL). The IB Business Management course emphasizes the development of strong written, verbal, and visual communication skills (see the DP Business Management guide, page 16).
The learning outcomes (or assessment objectives) for this section of the IB Business Management syllabus are:
Formal and informal methods of communication for an organization in a given situation (AO3)
Barriers to communication (AO2)
Note to teachers
Note that although this appears as a completely new section of the syllabus, communication did feature is some parts of the previous syllabus (final exams N23):
Unit 2.1 Functions and evolution of human resource management - Internal and external factors that influence human resource planning (such as demographic change, change in labour mobility, new communication technologies) (AO3)
Unit 2.2 Organizational structure - How cultural differences and innovation in communication technologies may impact on communication in an organization (AO3)
Unit 2.6 Industrial/employee relations (HL only) - Human resource strategies for reducing the impact of change and resistance to change (such as getting agreement/ownership, planning and timing the change and communicating the change) (AO3)
Unit 5.7 Crisis management and contingency planning (HL only) - The following factors that affect effective crisis management: Transparency, Communication, Speed, and Control (AO2).
Therefore, it may be possible for teachers to use some of their previous resources for the above sections and to update these for the new syllabus when covering formal and informal methods of communication as well as the barriers to effective communications.
Watch this short comedy scene which highlights a far more serious message about the importance of effective communications in the workplace.
InThinking resources
Click the hyperlinks below to access the InThinking resources for this particular section of the IB Business Management syllabus.
Click to return to the Unit 2 - Human resource management homepage