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4.2 True or False Quiz

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  • Unit 4 - Marketing/
  • 4.2 Marketing planning/
  • 4.2 True or False Quiz

Unit 4.2 True or False Quiz - Marketing planning

To test your understanding of this topic (Marketing planning), answer the following true or false questions.

No.StatementTrue or False?
1.The marketing mix describes the 4 Ps of marketing – product, price, place, and promotion.
False - it consists of 7Ps
2.A position map is a visual tool that outlines a firm’s marketing objectives and strategy for a specified period of time.
False
3.Sales growth and increased market share are examples of marketing objectives.
True
4.Goods that are sold to end users or those bought and used by individuals and households are known as "consumer goods".
True
5.Socio-economic segmentation involves a business dividing groups of customers into identifiable categories such as ‘working class’, ‘middle class’, and ‘professionals’.
True
6.Positioning (or position mapping) can be described as a visual representation of how a firm’s products are perceived in a particular market.
True
7.A premium product shown on a position map (based on price versus quality) is likely to be perceived as one that offers high quality at a low price.
False - this is a high quality, high priced product
8.Producer goods are the products which are bought and used by other businesses.
True
9.Process in the marketing mix describes the element of the marketing mix that examines how services are consumed (or experienced) and paid for.
True
10.Ice cream and fresh flowers are examples of non-durable consumer goods.
True
11.Physical evidence is the element of the marketing mix which refers to the perception portrayed by a business regarding its observable and tangible features.
True
12."Mass marketing" describes undifferentiated marketing to all market segments in order to maximize sales.
True
13.Having a unique selling point can lead to greater customer loyalty as customers identify something distinctive and superior about the product over rival products.
True
14.A disadvantage of product differentiation is that the strategy tends to be expensive for businesses.
True
15.Marketing planning is the process of conducting a marketing audit, setting marketing objectives, devising marketing strategies, and monitoring, reviewing and evaluating the plan.
True
16.Having an online presence is a form of product differentiation relating to the "place" element in the marketing mix.
True
17.An advantage of using market segmentation is that it saves money by avoiding the need for advertising.
False
18.Niche marketing describes a corporate strategy based on identifying and serving a relatively small market segment.
True
19.Lifestyle segmentation refers to segmentation based on the motivation, attitudes, hobbies, and values of consumers.
True
20.Toilet paper is an example of a product sold to a mass-market.
True
21.On a position map, the location of a product or brand is determined by its consumers.
True
22.A ‘cowboy’ product on a position map (based on price versus quality) is perceived as one that offers low quality at a high price.
True
23.Consumer profiles describes the demographic and psychographic characteristics of consumers in different markets.
True
24.Product positioning describes the devising of an appropriate marketing mix and marketing strategies for different market segments.
False
25."People" in the context of marketing refers to employees who work in the marketing department of an organization.
False
26.Repositioning describes the strategy of changing a product to appeal to a different market segment.
True
27.A product position map refers to a visual tool that reveals customer perceptions of a product or a brand in relation to others in the market.
True
28.A marketing audit involves the review of the current position of a firm’s marketing mix in terms of strengths, weaknesses, opportunities and threats, as well as an analysis of internal and external influences.
True
29.A ‘bargain’ product on a position map (based on price versus quality) is one that offers low quality at a low price.
False
30."Economy" products are aimed at price conscious consumers and are often offered as own-label brands by supermarkets.
True

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