The Extended Essay research questions below are not necessarily 'perfect' research questions, but should provide you with a clearer idea of the kinds of questions that can help students to meet the assessment criteria. These essays were awarded A or B grades by examiners during the year of assessment.

Please note that the timeline for a few of these essays mean that they might not be suitable today. Whilst there is no specified time frame limit for the Business Management EE, covering topics that are not contemporary could lead to a predominantly descriptive EE being written.

1. To what extent have cultural differences harmed the the operations of Giardano (a MNC business based) in China?

2. To what extent has Google LLC’s leadership style and corporate culture contributed to the motivation of its employees in the USA?

3. To what degree does Google’s corporate culture contribute to its financial success?

4. To what extent has Pep Guardiola’s reign as head coach of Manchester City Football Club (MCFC) changed the organization’s management culture?

5. What has been the most significant cause of Foxconn's financial deficit over the past three years in Taiwan?

6. To what extent can the continual decline in profits at Foxconn be contributed to poor motivation in the workplace?

7. How effective has Apple's use of product differentiation been in increasing its market share in Singapore?

8. To what extent have the extension strategies of Apple Inc’s products affected its sales revenue in the Asia-Pacific region from 2019 to 2021?

9. To what extent has product innovation contributed to Apple being a market leader?

10. To what extent has Apple's iPad affected the mobile computing market in IB Diploma schools in Canada?

11. To what extent is SaVita Solar's pricing strategy suitable on a local and global scale?

12. To what extent does Ocean Park differentiate its below-the line promotion from that of Hong Kong Disneyland's?

13. To what extent has McCafé contributed to the growth of McDonald's in Singapore?

14. To what extent has Spotify’s use of innovative growth strategies effectively contributed to its international growth?

15. To what extent has Adidas benefited from the acquisition of Reebok?

16. How effective has McDonald's marketing campaign been in raising awareness of its brand in Vietnam?

17. How successfully has Haagen Daz's differentiated its brand from rivals such as Ben and Jerry's in Seattle?

18. How effective are the measures taken by Starbucks in response to rising competition in the coffee industry in Sevenoaks, Kent?

19. To what extent has Nike’s decision to offshore its productions to Vietnam improved its international competitiveness?

20. To what extent has the joint venture between Nestle and Haagen-Dazs increased Nestle's market share in the US ice cream industry?

21. To what extent has Nespresso's sustainability programme, The Positive Cup, impacted the company's growth?

22. To what extent has Coca-Cola successfully penetrated the market in Southern China?

23. How successful has Coca-Cola's growth strategies been in developing its brand in Myanmar?

24. How effective has the online gaming strategy of Spotify Technology S.A. been in increasing its profitability since 2018?

25. To what extent have JustEat’s growth strategies proven to be effective in a thriving food delivery industry during the COVID-19 pandemic?

26. To what extent can Café de Coral's rising profits be attributed to its corporate culture and organizational structures?

27. To what extent can Oracle's success be contributed to its corporate culture?

28. To what extent have Nintendo’s product differentiation strategies affected its market share in the games console industry in Japan?

29. How effective has Heineken N.V.'s strategy of targeting millennials since 2018 been in increasing the company's customer base?

30. To what extent has Agnès B's product positioning strategy contributed to the company's financial success in France?

31. To what extent will the planned expansion of Disneyland (theme and resorts parks) increase the company's sales revenues?

32. To what extent has Samsung’s reaction to its product recall of mobile phones minimized the impact on its key stakeholder groups?

33. How effective has Netflix Inc.'s marketing mix strategy been in creating a loyal customer base in order to increase market share from 2016 - 2020?

34. To what extent was adapting its marketing mix the main reason that led to the increased growth of H&M sales in India from 2018 - 2020?

35. To what extent is price the most important part of the marketing mix for McDonald’s in Rome, Italy?

36. To what extent is sustainability worth committing to for Cathay Pacific Airways?

37. To what extent is IKEA’s local and global supply chain practices aligned with the company's sustainability goals for 2030?

38. To what extent has IKEA’s digital transformation of its retail stores improved its financial position?

39. To what extent is franchising the most suitable method of growth for InterContinental Hotel Group PLC in China?

40. To what extent can Tesla’s recent success in the UK's e-automotive market be attributed to its corporate social responsibility (CSR) strategy?

41. To what degree has Tesla’s distinct marketing strategies been effective at promoting its automotive business in the USA?

42. To what extent has Tesla’s three pillars of sustainable development impacted its profitability in the electric vehicles  industry?

43. How effective has Tesla’s EV supply chain management attributed to the financial success of the company between 2018 and 2022?

44. To what extent does The Body Shop need to revise its marketing mix to improve its profitability in the UK?

45. To what extent have the corporate social responsibility (CSR) policies of The Body Shop increased its customer base in the highly competitive cosmetics market in the UK since 2018?

46. To what extent has the streamlined digital transformation at Financiera Qapaq S.A. generated added value for shareholders?

47. To what extent has Kellogg’s been successful in repositioning its cereal products as health products in Japan?

48. How effectively has D&G responded to the crisis of counterfeit handbags and accessories (in the fashion industry)?

49. To what extent has Tesla been able to capitalize on its first mover advantage in the electric car industry?

50. How effective has the expansion of Tesla, Inc. into the Chinese market been as a financially successful growth strategy for dominating the EV market?

51. To what extent has DBS’s first-mover approach to digital banking been a success for DBS in Singapore?

52. Is Ford Motor Company's decision to reduce its product portfolio in danger of undermining the company's brand value?

53. To what extent was the acquisition of Volvo by Geely Motors successful?

54. To what degree was PTMKK's acquisition of RKI in Indonesia in 2018 successful with regards to the group's revenue and market growth?

55. To what extent is HMV's online store a sufficient strategy for the company's long-term survival?

56. To what extent has corporate sponsorship led to Arsenal Football Club's financial successes?

57. To what extent did Netflix's strategic alliance with KDDI Corporation influence its market share amidst growing competition in Japan from 2018 to 2020?

58. To what extent can Proton increase its market share in Egypt by using through-the-line promotional strategies?

59. How effective have the strategies used by CTVHK been in ensuring it remains competitive in the subscription TV market?

60. To what extent can Fila’s recent financial success be contributed to corporate rebranding?

61. To what extent has Monsanto’s public relations strategies improved its ethical reputation?

62. To what extent has the distribution strategies of Amazon been effective in establishing the company as the market leader in the USA?

63. To what extent has Amazon’s expansion into the physical grocery retail industry been a successful growth strategy?

64. To what extent has the marketing strategies of McDonald's influenced its market leadership position in the US fast food industry from 2018 to 2020?

65. To what extent has L’Oréal's corporate social responsibility (CSR) policies affected its global brand positioning between 2015 and 2020?

66. How has the maintenance of Baxter International’s corporate social responsibility (CSR) improved its level of customer loyalty against its major competitors?

67. Will the purchase of HK Express benefit the operations and profitability of Cathay Pacific Airways?

68. To what extent is the joint venture with Ocado been a financially successful growth strategy to improve Marks and Spencer’s profitability in the UK grocery market?

69. To what extent will the strategic alliance with Bombay Shaving Company help Lakmé Salons to meet its diversification growth targets?

70. How is positioning significant in establishing Audi as a premium brand in Hong Kong?