Misc
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Unit 3.3 Revision Flashcards
As part of your revision for Unit 3.3 of the syllabus, have a go at this activity using flashcards. How many of these 10...
4.7 International marketing (HL only)
International marketing refers to the marketing of an organization’s goods and services in overseas markets. By operating...
4.5.3 Promotion
Learning outcomes“There is a great deal of advertising that is much better than the product. When that happens, all that...
Glossary: The role of marketing
Commercial marketingMarketing strategies that focus on meeting the demands (needs and wants) of customers in a profitable...
4.3 Sales forecasting (HL only)
Sales forecasting is a quantitative technique used to predict a firm’s level of sales revenue over a given time period....
Net present value (NPV) (HL)
Net present value (NPV) (HLonly), (AO3 and AO4)Net present value (NPV) is a method of investment appraisal that calculates...