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4.4 True or False Quiz

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  • Unit 4 - Marketing/
  • 4.4 Market research/
  • 4.4 True or False Quiz

Unit 4.4 True or False - Market research

To test your understanding of this topic (Market research), answer the following true or false questions.

No.StatementTrue or False?
1.Market research seeks to gather the opinions, beliefs, and feedback from both existing and potential customers.

True

2.Consumer panels are small groups of customers who are part of an organization’s target market and are used for market research purposes.

True

3.Focus groups are the use of small discussion panels drawn from a firm's target market to gain insights into attitudes and behaviour of the group members.

True

4.Market analysis refers to the marketing activities that attempt to discover the preferences, values, and views of current and prospective customers.

False - this is market research

5.Observations are a form of primary market research that involves watching how people behave in and respond to different situations.

True

6.Ad hoc market research is market research that focuses on specific marketing problems or issues and tends to be used on an ‘as and when necessary’ or ‘one-off’ basis.

True

7.Quantitative responses from primary research tend to be more difficult to collect and collate than qualitative responses.

False

8.An advantage of using interviews as a method of collecting primary market research is that it helps to discover the interviewee’s opinions and beliefs about certain issues.

True

9.Population is a statistical term used in market research to refer to all the people who fulfil a certain criterion.

True

10.Human errors in recording, processing, and/or analyzing market research data are not a source of sampling error.

True

11.Quota sampling is a sampling that chooses a specific number of respondents arbitrarily for market research purposes.

False - this is random sampling

12.Key advantages of secondary market research are that it is relatively cheap and easy to collect data and information.

True

13.Market analyses are a form of secondary market research that use market research firms, annual company reports, or trade publications as valuable sources of information.

True

14.Surveys can be an expensive and time consuming method of primary market research and can often suffer from selection bias resulting from an unrepresentative sample.

True

15.Random sampling refers to the practice of using respondents who are within easy reach, in an unplanned way, to conduct market research.

False - this is convenience sampling

16.Secondary research describes market research that involves collecting new data first-hand, directly related to a firm’s specific needs.

False - this is primary research

17.Sampling errors describe mistakes arising from sampling design.

True

18.Disadvantages of primary market research are that it can be extremely time consuming and expensive to collect relevant data and information.

True

19.A sample refers to a subgroup of the population selected for market research purposes.

True

20.Secondary research is used to describe data or information that has already been collected or published about a product, business, or market.

True

21.Secondary sources for a business conducting market research includes information that has been gathered by the organization itself, such as company annual reports, sales records, and cash flow forecasts.

False

22.An advantage of market research as a strategic planning tool is that it reduces risks involved in strategic decision making.

True

23.Daily media news articles are an example of primary market research.
False - these are secondary research
24.Quantitative research describes the market research that explores the attitudes and opinions of existing and potential customers.

False - this is qualitative research

25.Small groups of customers within a business’s target market used for regular market research are known as consumer panels.

True

26.Sampling describes the practice of selecting a small group of customers from the population of a particular market for purposes of conducting primary research.

True

27.Desk research can involve the use of surveys, interviews, and observations.

False - this is field research

28.Test marketing refers to the launch of a new or improved product or a variant thereof, within a well-defined geographic area, in order to measure sales potential.

True

29.Online content refers to the gathering of data and information from the Internet for market research purposes, e.g., company websites on the world wide web.

True

30.Government publications are official documents and publications released by the authorities that can be used as a form of secondary market research.

True

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