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50+ Sample IA research questions

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  • IA /
  • 50+ Sample IA research questions

50+ Sample IA research questions

Formulating an appropriate research question for the Internal Assessment

Getting the research question (RQ) is vital to getting a good grade based on the assessment criteria. Students need to choose a real world and contemporary issue (phrased as a probing question) that:

  • engages their interest

  • is realistic in terms of access to relevant supporting document /resources

  • is well focused

  • meets the criteria for IB assessment

  • The research question should enable students to show evidence of critical and reflective thinking.

The research project must not be a descriptive piece of work.

Sample research questions for the IA (Creativity)

  1. To what extent has Bloxham Florists' creative use of social media marketing been a financial success?

  2. How effective does Muller Bookstores differentiate itself from other bookstores in Dusseldorf?

  3. How effective has The Studio adjusted its promotional strategy to attract a wider target market in Sai Kung, Hong Kong?

  4. To what extent has Pointwell Ltd.'s use of non-financial motivation reduced its labour turnover rate?

  5. How effective have Xiaomi’s growth strategies been in enhancing the company’s market position in Taiwan?

  6. Will Firery Pots' "Give Back to Dulwich" initiative enable the business to improve its financial success as part of the social enterprise’s five-year plan?

  7. How might creativity help Warner Bros. Discovery to increase its market share in the streaming market in the United States?

  8. To what extent has Pret A Manger’s subscription model in the UK increased sales revenue?

Sample research questions for the IA (Ethics)

  1. How ethical has McDonald’s been in competing for employees in Oregon during the COVID-19 pandemic?

  2. To what extent has Uber Eats violated its ethical code of practice by exploiting gig workers in the UK?

  3. How can British Airways best resolve the industrial dispute with its cabin crew?

  4. How effective is Greenpeace’s promotional strategy in Poland?

  5. How competitive is the zero-pricing strategy of ‘The Standard' (newspaper)?

  6. To what extent has the Facebook-Cambridge Analytica data scandal harm the market value of Facebook?

  7. To what extent has Starbucks committed to meeting its 99% ethical coffee standards and practices?

  8. Is TOMS Shoes' "One-for-One Model" considered to be a commercial approach to corporate social responsibility (CSR) or a genuine altruistic approach to CSR?

Sample research questions for the IA (Sustainability)

  1. How effective has Natural Elements Skincare’s internal growth strategy been in strengthening the company’s corporate image in the UK?

  2. To what extent has Rakuten Seiyu Netsuper’s pricing methods enabled it to stay competitive in Japan’s growing online grocery market?

  3. How likely will OLA’s investment in environmentally-friendly e-scooters improve its market share in Mumbai, India?

  4. To what extent are the operations of Costa Coffee ecologically and economically sustainable?

  5. To what extent can Deliveroo (UK) rely on its current growth strategies to reverse its operating losses caused by the prolonged COVID-19 pandemic?

  6. To what extent is Zara’s “Join Life” initiative able to tackle the problems it faces in the ‘fast fashion’ industry?

  7. To what extent has H&M’s sustainability policies impacted its profitability in the post-COVID era?

  8. To what degree does the role of data play in Coca-Cola remaining relevant and staying connected to its consumers in the age of digital transformation in the US market?

  9. Given that Coca-Cola has been accused of being the world's “worst plastic polluter”, to what extent does its “World Without Waste” sustainable packaging strategy disprove this claim?

  10. To what extent will Apple’s 2030 agenda contribute to improving its global ecological impact?

  11. To what extent is IKEA’s CSR measures making its supply chain more sustainable?

  12. To what extent has H&M's sustainability strategies had a positive impact on its sales revenue in Portugal?

  13. How effective has TOMS Shoes (US) operations as a B-Corp been in sustaining its profitability?

  14. To what extent is Tesla’s sourcing of lithium and cobalt both economically and ecologically sustainable?

  15. To what extent will Toyota’s plan to launch a range of 15 new electric vehicles by 2025 improve its low market share in the UK’s EV industry?

Sample research questions for the IA (Change)

  1. How likely will Netflix’s change in its product portfolio strategy (its gaming platform) be likely to increase the company’s profitability?

  2. Will H&M’s change in distribution strategy improve its profitability?

  3. How significant will KPMG’s decision to abolish homeworking following the removal of COVID-19 restrictions impact its labour productivity?

  4. How likely will Citibank's decision to enable its employees to continue working from home (WFH), despite the recent lifting of COVID-19 restrictions, improve labour productivity?

  5. To what extent has the lack of HGV vehicle drivers in the UK affected supply chain management at Tesco?

  6. How effective has lovenSkate's external growth strategy impacted the social enterprise's financial performance?

  7. How far is Goldman Sachs's change in vacation policy useful to reduce the company's labour turnover rate?

  8. How effective has Pho’s external growth strategy through franchising been in improving the company's financial performance in the UK?

  9. How likely is Google Bard to achieve market leadership in the artificial intelligence (AI) chatbot industry in the US?

  10. To what extent has Brexit impacted Marks & Spencer’s European sales revenue?

  11. To what extent will Amazon’s strategy of vertical integration of logistic services contribute towards it profitability?

  12. How probable will Lego's new supply chain strategy (production planning strategy) lead to an increase in its market share in Asia?

  13. How likely is it that Peloton’s decision to stop in-house production (of exercise bikes) in favour of outsourcing will be effective in solving the company's cash flow issues?

  14. To what extent will Netflix’s decision to change its subscription pricing enable the company to increase its profits?

  15. How likely will Netflix’s limit on password sharing increase the number of subscriptions?

  16. To what extent will Netflix’s strategy of introducing games on its streaming platform lead to an increase the company’s overall profitability?

  17. To what extent can changing its channels of distribution (shifting away from using wholesalers and independent retail chains) improve Nike's profitability?

  18. Should Waitrose (supermarkets) invest in up-selling and cross-selling algorithms to make online shopping more personalized for customers?

  19. To what extent will Waitrose reducing prices of its own-branded products maintain the supermarket chain's market share in a cost of living crisis?

  20. To what extent has Aldi’s low price strategy allowed it to gain market share in the UK?

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