The first unit of the IB Business Management syllabus provides the introductory context to business management. Unit 1 examines both the internal and external business environments, using a range of business management tools, theories, and techniques. These include types of business organizations (both for-profit and non-profit), organizational objectives, stakeholders, growth and evolution (both internal and external growth options), as well as the role of multinational companies.

The recommended teaching hours from the IB for Unit 1 of the Business Management syllabus are as follows:

• SL = 20 hours
• HL = 20 hours

The IB Business Management syllabus content for Unit 1 is outlined below. There are six topics in Unit 1: Introduction to Business Management.

Please note that there is no "HL only" content in Unit 1 of the syllabus.

Introduction to Business Management and conceptual understandings (from the guide):

•  Change is essential for businesses to achieve their desired aims

•  Creative business planning can lead to organizational success

•  Ethical business behaviour improves a business’ image as well as customer loyalty

•  Sustainable business practices can enhance a business’ existence.