Business functions & their roles
ATL Activity - Business functions
For each activity shown in the table below, state which business function is most appropriate: human resources, finance and accounts, operations management or marketing. [10 marks]
Business activity | Business function |
Recruitment of staff | Human resources |
Setting prices for the firm's products | Marketing |
Deciding where a product should be sold | Marketing |
Stock (inventory) control and management | Operations management |
Establishing quality management processes | Operations management |
Researching the needs, wants and preferences of customers | Marketing |
Allocating resources to purchase capital equipment | Finance and accounts |
Hiring a new production manager | Human resources |
Financial and non-financial methods of motivation of staff | Human resources |
Strategies to attract and retain customers | Marketing |
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