As part of your revision of the IB Business Management syllabus, have a go at these revision flashcards for Unit 4 of the IB Business Management syllabus.

• Unit 4.1 - The role of marketing
• Unit 4.2 - Marketing planning (including introduction to the four Ps)
• Unit 4.3 - Sales forecasting (HL only)
• Unit 4.4 - Market research
• Unit 4.5a - The 4Ps: Product
• Unit 4.5b - The 4Ps: Price
• Unit 4.5c - The 4Ps: Promotion
• Unit 4.5d - The 4Ps: Place
• Unit 4.6 The extended marketing mix of 7Ps (HL only)
• Unit 4.7 International marketing (HL only)
• Unit 4.8 E-commerce