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Glossary: E-commerce

Glossary of key terms: Unit 4.8 E-commerce

Business to business (B2B)

B2B refers to e-commerce that takes place between two or more organizations, rather than between businesses and consumers.

Business to consumer (B2C)

B2C refers to online businesses selling goods and services directly to consumers, i.e. the end users of the products.

Consumer to consumer (C2C)

The third type of e-commerce is called C2C, which involves customers selling directly to other consumers.

Cybercrime

Refers to online fraudulent activities, such as hacking of personal data and exploitation of internet security.

E-commerce

The buying of goods and services online, using Internet technologies.

E-tailer

An online business that otherwise operates like a traditional retailer.

Footloose operations

E-commerce businesses can operate away from prime (and expensive) locations.

Price transparency

The openness in communications about the different prices being charged by different online businesses.

www.thinkib.net/businessmanagement

Return to the Unit 4.8 E-commerce homepage

Return to the Unit 4 Marketing homepage