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35 sample research questions for the HL IA

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  • 35 sample research questions for the HL IA

35 sample research questions for the HL IA

These 34 title questions are from actual students who achieved 20 marks or higher in their HL Internal Assessment.

34 HL Internal Assessment title questions

  1. What promotional strategies should HKCIHA adopt to increase awareness of the sport (inline hockey)?

  2. What promotional strategy should Kowloon Cricket Club (KCC) use to attract the teenage market to the cricket segment of the club?

  3. Through what promotional strategies should Calvin Sun Education Centre use to raise brand awareness?

  4. Should Sinopec (Guangzhou) introduce a customer loyalty program to increase its sales revenue?

  5. How should Coppelia School of Dance differentiate its product from other ballet schools in Kuala Lumpur?

  6. Should ph5.5 Company set up a R&D department?

  7. Should SIL Co. invest in an e-commerce platform to promote and distribute its product range?

  8. How should Cathay Pacific improve its product strategy to maintain market share?

  9. How should China Embroidery and Gift Shop differentiate itself from other competitors in the local area?

  10. What pricing strategies should Sha Tin Happy Lemon use in order to attract a wider market segment? 

  11. What strategies should Starbucks Hong Kong use to promote its non-coffee based drinks to young customers?

  12. What below-the-line (BTL) promotional strategies should SJS use in order to increase the sales of raffle tickets during its annual School Fair?

  13. What BTL promotional strategies should AMT Tutorial Centre use to attract more customers in the New Territories area?

  14. What should Carman Ting do to improve staff motivation at her Share Tea franchise store?

  15. Should Farmet outsource its delivery service to PaketTaxi, an online delivery business?

  16. Should MSTV expand by adding a B2B distribution channel to increase profitability?

  17. Should MJM Studios introduce performance-related pay to improve motivation?

  18. Should LA Dance Studio use franchising to expand its business?

  19. Should WHSG lease or purchase laptop computers for its senior managers?

  20. What promotional strategies should Ayu Ryo Japan use to increase its brand awareness in Songjiang District, China?

  21. How financially viable would investing in reefer trucks be for Integrated Shun Hing (Shenzhen) Co. Ltd.?

  22. Should Chartwells expand to X Junior School in line with its aim to increase sales revenue?

  23. What methods of financial motivation should GH Network Limited adopt in order to increase the motivation of its workers?

  24. Should SLP use share capital or loan capital to finance its expansion?

  25. Should Ted’s Bakers purchase a new delivery truck to cater for customers on Lantau Island?

  26. In response to a declining number of visitors, how should Jurong Frog Farm modify its product strategy?

  27. Should JT Taxi Company purchase a new urban taxi license?

  28. Should BR1 expand by opening a new textiles store in Jeddah to increase its profitability and market share?

  29. How should Wallington Nursery best adapt its promotional mix due to an increase in the number of competitors in the garden centre market in Croydon?

  30. Should Skate Burgers introduce plant-based burger products to its menu to expand its customer base?

  31. Should Kettle Ridge invest in DAB pumps in order to improve productivity and profitability?

  32. To what extent should Monalissa extend its product range to include clothes targeted at boys as a new market segment?

  33. Should Rumah Makan Seroja diversify its menu to attract a larger customer base?

  34. What is the most appropriate method of promotion for Rupert’s Veterinary Clinic to increase the number of customers?

  35. How should Lamma Rainbow Restaurant rebrand itself in order to attract a younger customer base?

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