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McDonald's - Supersize Me

  • /
  • Old course (N23)/
  • CUEGIS/
  • The 6 CUEGIS concepts/
  • Ethics/
  • McDonald's - Supersize Me

Ethics: McDonald's Supersize Me documentary

This is a great documentary, albeit a bit long, about McDonald's. Follow the story of Morgan Spurlock who eats only McDonald's food for 30 consecutive days. The movie cost only $65,000 to produce but grossed over $22 million at the box office. Business Management topics and concepts covered in this 1 hour 40 minutes documentary include:

  • Business ethics
  • Public relations
  • Marketing, and the ethics of marketing
  • Crisis management
  • Corporate social responsibility (CSR)
  • Business strategy

There are also great moments in the documentary for Theory of Knowledge (TOK) links.

If you don't have the time to watch the full documentary, watch this summarised 7-minute video instead:


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