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structure</a></li><ul class="level-3 "><li class="" style="padding-left: 42px"><i class="expander fa fa-caret-right "></i><a class="" href="../25471/glossary-organizational-structure.html" title="Glossary: Organizational structure">Glossary: Organizational structure</a></li></ul><li class=" parent" style="padding-left: 28px"><i class="expander fa fa-caret-right "></i><a class="" href="../21755/23-leadership-and-management.html" title="2.3 Leadership and management">2.3 Leadership and management</a></li><ul class="level-3 "><li class="" style="padding-left: 42px"><i class="expander fa fa-caret-right "></i><a class="" href="../24733/glossary-leadership-management.html" title="Glossary: Leadership & Management">Glossary: Leadership & Management</a></li></ul><li class=" parent" style="padding-left: 28px"><i class="expander fa fa-caret-right "></i><a class="" href="../24745/24-motivation.html" title="2.4 Motivation">2.4 Motivation</a></li><ul class="level-3 "><li class="" style="padding-left: 42px"><i class="expander fa fa-caret-right "></i><a class="" href="../24719/glossary-motivation.html" title="Glossary: Motivation">Glossary: Motivation</a></li></ul><li class=" parent" style="padding-left: 28px"><i class="expander fa fa-caret-right "></i><a class="" href="../21757/25-organizational-culture-hl-only.html" title="2.5 Organizational culture (HL only)">2.5 Organizational culture (HL only)</a></li><ul class="level-3 "><li class="" style="padding-left: 42px"><i class="expander fa fa-caret-right "></i><a class="" href="../25243/glossary-organizational-culture.html" title="Glossary: Organizational culture">Glossary: Organizational culture</a></li></ul><li class=" parent" style="padding-left: 28px"><i class="expander fa fa-caret-right "></i><a class="" href="../21758/26-industrialemployee-relations-hl-only.html" title="2.6 Industrial/employee relations (HL only)">2.6 Industrial/employee relations (HL only)</a></li><ul class="level-3 "><li class="" style="padding-left: 42px"><i class="expander fa fa-caret-right "></i><a class="" href="../25125/glossary-industrialemployee-relations.html" title="Glossary: Industrial/employee relations">Glossary: Industrial/employee relations</a></li></ul></ul><li class=" parent" style="padding-left: 14px"><i class="expander fa fa-caret-right "></i><a class="" href="../21670/unit-3.html" title="Unit 3">Unit 3</a></li><ul class="level-2 "><li class=" parent" style="padding-left: 28px"><i class="expander fa fa-caret-right "></i><a class="" href="../21744/31-sources-of-finance.html" title="3.1 Sources of finance">3.1 Sources of finance</a></li><ul class="level-3 "><li class="" style="padding-left: 42px"><i class="expander fa fa-caret-right "></i><a class="" href="../24501/glossary-sources-of-finance.html" title="Glossary: Sources of finance">Glossary: Sources of finance</a></li></ul><li class=" parent" style="padding-left: 28px"><i class="expander fa fa-caret-right "></i><a class="" href="../21745/32-costs-and-revenues.html" title="3.2 Costs and revenues">3.2 Costs and revenues</a></li><ul class="level-3 "><li class="" style="padding-left: 42px"><i class="expander fa fa-caret-right "></i><a class="" href="../22092/glossary-costs-revenues.html" title="Glossary: Costs & revenues">Glossary: Costs & revenues</a></li></ul><li class=" parent" style="padding-left: 28px"><i class="expander fa fa-caret-right "></i><a class="" href="../21746/33-break-even-analysis.html" title="3.3 Break-even analysis">3.3 Break-even analysis</a></li><ul class="level-3 "><li class="" style="padding-left: 42px"><i class="expander fa fa-caret-right "></i><a class="" href="../22270/contribution-analysis.html" title="Contribution analysis">Contribution analysis</a></li><li class="" style="padding-left: 42px"><i class="expander fa fa-caret-right "></i><a class="" href="../22093/glossary-break-even-analysis.html" title="Glossary: Break-even analysis">Glossary: Break-even analysis</a></li></ul><li class=" parent" style="padding-left: 28px"><i class="expander fa fa-caret-right "></i><a class="" href="../21747/34-final-accounts.html" title="3.4 Final accounts">3.4 Final accounts</a></li><ul class="level-3 "><li class="" style="padding-left: 42px"><i class="expander fa fa-caret-right "></i><a class="" href="../31367/glossary-final-accounts.html" title="Glossary: Final accounts">Glossary: Final accounts</a></li></ul><li class=" parent" style="padding-left: 28px"><i class="expander fa fa-caret-right "></i><a class="" href="../21748/35-profitability-and-liquidity-ratio-analysis.html" title="3.5 Profitability and liquidity ratio analysis">3.5 Profitability and liquidity ratio analysis</a></li><ul class="level-3 "><li class="" style="padding-left: 42px"><i class="expander fa fa-caret-right "></i><a class="" href="../25111/glossary-profitability-and-liquidity-ratio-analysis.html" title="Glossary: Profitability and liquidity ratio analysis">Glossary: Profitability and liquidity ratio analysis</a></li></ul><li class=" parent" style="padding-left: 28px"><i class="expander fa fa-caret-right "></i><a class="" href="../21749/36-efficiency-ratio-analysis-hl-only.html" title="3.6 Efficiency ratio analysis (HL only)">3.6 Efficiency ratio analysis (HL only)</a></li><ul class="level-3 "><li class="" style="padding-left: 42px"><i class="expander fa fa-caret-right "></i><a class="" href="../25114/glossary-efficiency-ratios.html" title="Glossary: Efficiency ratios">Glossary: Efficiency ratios</a></li></ul><li class=" parent" style="padding-left: 28px"><i class="expander fa fa-caret-right "></i><a class="" href="../21750/37-cash-flow.html" title="3.7 Cash flow">3.7 Cash flow</a></li><ul class="level-3 "><li class="" style="padding-left: 42px"><i class="expander fa fa-caret-right "></i><a class="" href="../25118/cash-flow-forecasts.html" title="Cash flow forecasts">Cash flow forecasts</a></li><li class="" style="padding-left: 42px"><i class="expander fa fa-caret-right "></i><a class="" href="../31376/glossary-cash-flow.html" title="Glossary: Cash flow">Glossary: Cash flow</a></li></ul><li class=" parent" style="padding-left: 28px"><i class="expander fa fa-caret-right "></i><a class="" href="../21751/38-investment-appraisal.html" title="3.8 Investment appraisal">3.8 Investment appraisal</a></li><ul class="level-3 "><li class="" style="padding-left: 42px"><i class="expander fa fa-caret-right "></i><a class="" href="../31377/glossary-investment-appraisal-.html" title="Glossary: Investment appraisal ">Glossary: Investment appraisal </a></li></ul><li class=" parent" style="padding-left: 28px"><i class="expander fa fa-caret-right "></i><a class="" href="../21752/39-budgets-hl-only.html" title="3.9 Budgets (HL only)">3.9 Budgets (HL only)</a></li><ul class="level-3 "><li class="" style="padding-left: 42px"><i class="expander fa fa-caret-right "></i><a class="" href="../31378/39-budgets-hl-only-glossary.html" title="3.9 Budgets (HL Only) Glossary">3.9 Budgets (HL Only) Glossary</a></li></ul></ul><li class=" parent" style="padding-left: 14px"><i class="expander fa fa-caret-right "></i><a class="" href="../21684/unit-4.html" title="Unit 4">Unit 4</a></li><ul class="level-2 "><li class=" parent" style="padding-left: 28px"><i class="expander fa fa-caret-right "></i><a class="" href="../21767/41-the-role-of-marketing.html" title="4.1 The role of marketing">4.1 The role of marketing</a></li><ul class="level-3 "><li class="" style="padding-left: 42px"><i class="expander fa fa-caret-right "></i><a class="" href="../25618/glossary-the-role-of-marketing.html" title="Glossary: The role of marketing">Glossary: The role of marketing</a></li></ul><li class=" parent" style="padding-left: 28px"><i class="expander fa fa-caret-right "></i><a class="" href="../21768/42-marketing-planning.html" title="4.2 Marketing planning">4.2 Marketing planning</a></li><ul class="level-3 "><li class="" style="padding-left: 42px"><i class="expander fa fa-caret-right "></i><a class="" href="../28328/glossary-marketing-planning.html" title="Glossary: Marketing planning">Glossary: Marketing planning</a></li></ul><li class=" parent" style="padding-left: 28px"><i class="expander fa fa-caret-right "></i><a class="" href="../21769/43-sales-forecasting-hl-only.html" title="4.3 Sales forecasting (HL only)">4.3 Sales forecasting (HL only)</a></li><ul class="level-3 "><li class="" style="padding-left: 42px"><i class="expander fa fa-caret-right "></i><a class="" href="../25713/glossary-sales-forecasting.html" title="Glossary: Sales forecasting">Glossary: Sales forecasting</a></li></ul><li class=" parent" style="padding-left: 28px"><i class="expander fa fa-caret-right "></i><a class="" href="../21713/44-market-research.html" title="4.4 Market research">4.4 Market research</a></li><ul class="level-3 "><li class="" style="padding-left: 42px"><i class="expander fa fa-caret-right "></i><a class="" href="../25208/glossary-market-research.html" title="Glossary: Market research">Glossary: Market research</a></li></ul><li class=" parent" style="padding-left: 28px"><i class="expander fa fa-caret-right "></i><a class="" href="../21770/45-the-four-ps.html" title="4.5 The four Ps">4.5 The four Ps</a></li><ul class="level-3 "><li class=" parent" style="padding-left: 42px"><i class="expander fa fa-caret-right "></i><a class="std-disabled" href="#" title="Product">Product</a></li><ul class="level-4 "><li class="" style="padding-left: 56px"><i class="expander fa fa-caret-right "></i><a class="" href="../22627/glossary-product.html" title="Glossary: Product">Glossary: Product</a></li></ul><li class=" parent" style="padding-left: 42px"><i class="expander fa fa-caret-right "></i><a class="" href="../22525/price.html" title="Price">Price</a></li><ul class="level-4 "><li class="" style="padding-left: 56px"><i class="expander fa fa-caret-right "></i><a class="" href="../22548/glossary-price.html" title="Glossary: Price">Glossary: Price</a></li></ul><li class=" parent" style="padding-left: 42px"><i class="expander fa fa-caret-right "></i><a class="" href="../22567/promotion.html" title="Promotion">Promotion</a></li><ul class="level-4 "><li class="" style="padding-left: 56px"><i class="expander fa fa-caret-right "></i><a class="" href="../22704/45-promotion-glossary.html" title="4.5 Promotion - Glossary">4.5 Promotion - Glossary</a></li></ul><li class=" parent" style="padding-left: 42px"><i class="expander fa fa-caret-right "></i><a class="" href="../22745/place.html" title="Place">Place</a></li><ul class="level-4 "><li class="" style="padding-left: 56px"><i class="expander fa fa-caret-right "></i><a class="" href="../23813/45-place-glossary.html" title="4.5 Place - Glossary">4.5 Place - Glossary</a></li></ul></ul><li class=" parent" style="padding-left: 28px"><i class="expander fa fa-caret-right "></i><a class="" href="../21774/46-the-extended-marketing-mix-7-ps-hl.html" title="4.6 The extended marketing mix (7 Ps) (HL)">4.6 The extended marketing mix (7 Ps) (HL)</a></li><ul class="level-3 "><li class="" style="padding-left: 42px"><i class="expander fa fa-caret-right "></i><a class="" href="../23814/glossary-the-extended-marketing-mix-hl.html" title="Glossary: The extended marketing mix (HL)">Glossary: The extended marketing mix (HL)</a></li></ul><li class=" parent" style="padding-left: 28px"><i class="expander fa fa-caret-right "></i><a class="" href="../21772/47-international-marketing-hl-only.html" title="4.7 International marketing (HL only)">4.7 International marketing (HL only)</a></li><ul class="level-3 "><li class="" style="padding-left: 42px"><i class="expander fa fa-caret-right "></i><a class="" href="../23815/glossary-international-marketing-hl.html" title="Glossary: International Marketing (HL)">Glossary: International Marketing (HL)</a></li></ul><li class=" parent" style="padding-left: 28px"><i class="expander fa fa-caret-right "></i><a class="" href="../21773/48-e-commerce.html" title="4.8 E-commerce">4.8 E-commerce</a></li><ul class="level-3 "><li class="" style="padding-left: 42px"><i class="expander fa fa-caret-right "></i><a class="" href="../23797/glossary-e-commerce.html" title="Glossary: E-commerce">Glossary: E-commerce</a></li></ul></ul><li class=" parent" style="padding-left: 14px"><i class="expander fa fa-caret-right "></i><a class="" href="../21688/unit-5.html" title="Unit 5">Unit 5</a></li><ul class="level-2 "><li class=" parent" style="padding-left: 28px"><i class="expander fa fa-caret-right "></i><a class="" href="../21937/51-the-role-of-operations-management.html" title="5.1 The role of operations management">5.1 The role of operations management</a></li><ul class="level-3 "><li class="" style="padding-left: 42px"><i class="expander fa fa-caret-right "></i><a class="" href="../24843/glossary.html" title="Glossary">Glossary</a></li></ul><li class=" parent" style="padding-left: 28px"><i class="expander fa fa-caret-right "></i><a class="" href="../21938/52-production-methods.html" title="5.2 Production methods">5.2 Production methods</a></li><ul class="level-3 "><li class="" style="padding-left: 42px"><i class="expander fa fa-caret-right "></i><a class="" href="../24848/glossary.html" title="Glossary">Glossary</a></li></ul><li class=" parent" style="padding-left: 28px"><i class="expander fa fa-caret-right "></i><a class="" href="../21939/53-lean-production-quality-management-hl.html" title="5.3 Lean production & quality management (HL)">5.3 Lean production & quality management (HL)</a></li><ul class="level-3 "><li class="" style="padding-left: 42px"><i class="expander fa fa-caret-right "></i><a class="" href="../24839/glossary-lean-production-and-quality-management.html" title="Glossary: Lean Production and quality management">Glossary: Lean Production and quality management</a></li></ul><li class=" parent" style="padding-left: 28px"><i class="expander fa fa-caret-right "></i><a class="" href="../21700/54-location.html" title="5.4 Location">5.4 Location</a></li><ul class="level-3 "><li class="" style="padding-left: 42px"><i class="expander fa fa-caret-right "></i><a class="" href="../24959/glossary.html" title="Glossary">Glossary</a></li></ul><li class=" parent" style="padding-left: 28px"><i class="expander fa fa-caret-right "></i><a class="" href="../21695/55-production-planning-hl.html" title="5.5 Production planning (HL)">5.5 Production planning (HL)</a></li><ul class="level-3 "><li class="" style="padding-left: 42px"><i class="expander fa fa-caret-right "></i><a class="" href="../25032/glossary-production-planning.html" title="Glossary: Production planning">Glossary: Production planning</a></li></ul><li class=" parent" style="padding-left: 28px"><i class="expander fa fa-caret-right "></i><a class="" href="../33222/56-research-development-hl.html" title="5.6 Research & development (HL)">5.6 Research & development (HL)</a></li><ul class="level-3 "><li class="" style="padding-left: 42px"><i class="expander fa fa-caret-right "></i><a class="" href="../34014/glossary-research-development.html" title="Glossary: Research & Development">Glossary: Research & Development</a></li></ul><li class=" parent" style="padding-left: 28px"><i class="expander fa fa-caret-right "></i><a class="" href="../21941/57-crisis-management-contingency-planning-hl.html" title="5.7 Crisis management & contingency planning (HL)">5.7 Crisis management & contingency planning (HL)</a></li><ul class="level-3 "><li class="" style="padding-left: 42px"><i class="expander fa fa-caret-right "></i><a class="" href="../25042/glossary.html" title="Glossary">Glossary</a></li></ul></ul><li class=" parent" style="padding-left: 14px"><i class="expander fa fa-caret-right "></i><a class="" href="../25115/cuegis.html" title="CUEGIS">CUEGIS</a></li><ul class="level-2 "><li class=" parent" style="padding-left: 28px"><i class="expander fa fa-caret-right "></i><a class="std-disabled" href="#" title="The 6 CUEGIS concepts">The 6 CUEGIS concepts</a></li><ul class="level-3 "><li class=" parent" style="padding-left: 42px"><i class="expander fa fa-caret-right "></i><a class="std-disabled" href="#" title="Ethics">Ethics</a></li><ul class="level-4 "><li class="" style="padding-left: 56px"><i class="expander fa fa-caret-right "></i><a class="" href="../21954/mcdonalds-supersize-me.html" title="McDonald&#039;s - Supersize Me">McDonald&#039;s - Supersize Me</a></li></ul></ul><li class=" parent" style="padding-left: 28px"><i class="expander fa fa-caret-right "></i><a class="std-disabled" href="#" title="The CUEGIS essay">The CUEGIS essay</a></li><ul class="level-3 "><li class="" style="padding-left: 42px"><i class="expander fa fa-caret-right "></i><a class="" href="../22876/planning-your-cuegis-essay.html" title="Planning your CUEGIS essay">Planning your CUEGIS essay</a></li><li class="" style="padding-left: 42px"><i class="expander fa fa-caret-right "></i><a class="" href="../33806/paper-2-section-c-questions.html" title="Paper 2 Section C Questions">Paper 2 Section C Questions</a></li></ul></ul><li class=" parent" style="padding-left: 14px"><i class="expander fa fa-caret-right "></i><a class="" href="../33959/the-ia.html" title="The IA">The IA</a></li><ul class="level-2 "><li class=" parent" style="padding-left: 28px"><i class="expander fa fa-caret-right "></i><a class="std-disabled" href="#" title="HL IA">HL IA</a></li><ul class="level-3 "><li class="" style="padding-left: 42px"><i class="expander fa fa-caret-right "></i><a class="" href="../22190/35-sample-research-questions-for-the-hl-ia.html" title="35 sample research questions for the HL IA">35 sample research questions for the HL IA</a></li><li class="" style="padding-left: 42px"><i class="expander fa fa-caret-right "></i><a class="" href="../22200/hl-ia-student-checklist.html" title="HL IA - Student Checklist">HL IA - Student Checklist</a></li><li class="" style="padding-left: 42px"><i class="expander fa fa-caret-right "></i><a class="" href="../33508/ia-hl-poster.html" title="IA HL Poster">IA HL Poster</a></li></ul><li class=" parent" style="padding-left: 28px"><i class="expander fa fa-caret-right "></i><a class="std-disabled" href="#" title="SL IA">SL IA</a></li><ul class="level-3 "><li class="" style="padding-left: 42px"><i class="expander fa fa-caret-right "></i><a class="" href="../22146/sl-ia-20-sample-titles.html" title="SL IA - 20 Sample Titles">SL IA - 20 Sample Titles</a></li><li class="" style="padding-left: 42px"><i class="expander fa fa-caret-right "></i><a class="" href="../38181/faq-about-the-sl-ia.html" title="FAQ about the SL IA">FAQ about the SL IA</a></li></ul></ul><li class=" parent" style="padding-left: 14px"><i class="expander fa fa-caret-right "></i><a class="" href="../22114/exams.html" title="Exams">Exams</a></li><ul class="level-2 "><li class="" style="padding-left: 28px"><i class="expander fa fa-caret-right "></i><a class="" href="../22115/command-terms.html" title="Command Terms">Command Terms</a></li><li class="" style="padding-left: 28px"><i class="expander fa fa-caret-right "></i><a class="" href="../36599/glossary-of-key-terms.html" title="Glossary of key terms">Glossary of key terms</a></li><li class=" parent" style="padding-left: 28px"><i class="expander fa fa-caret-right "></i><a class="" href="../38059/flashcards-revision.html" title="Flashcards - Revision">Flashcards - Revision</a></li><ul class="level-3 "><li class=" parent" style="padding-left: 42px"><i class="expander fa fa-caret-right "></i><a class="" href="../38060/flashcards-revision-unit-1.html" title="Flashcards - Revision (Unit 1)">Flashcards - Revision (Unit 1)</a></li><ul class="level-4 "><li class="" style="padding-left: 56px"><i class="expander fa fa-caret-right "></i><a class="" href="../38056/unit-11-revision-flashcards.html" title="Unit 1.1 Revision Flashcards">Unit 1.1 Revision Flashcards</a></li><li class="" style="padding-left: 56px"><i class="expander fa fa-caret-right "></i><a class="" href="../38061/unit-12-revision-flashcards.html" title="Unit 1.2 Revision Flashcards">Unit 1.2 Revision Flashcards</a></li><li class="" style="padding-left: 56px"><i class="expander fa fa-caret-right "></i><a class="" href="../38067/unit-13-revision-flashcards.html" title="Unit 1.3 Revision Flashcards">Unit 1.3 Revision Flashcards</a></li><li class="" style="padding-left: 56px"><i class="expander fa fa-caret-right "></i><a class="" href="../38092/unit-14-revision-flashcards.html" title="Unit 1.4 Revision Flashcards">Unit 1.4 Revision Flashcards</a></li><li class="" style="padding-left: 56px"><i class="expander fa fa-caret-right "></i><a class="" href="../38096/unit-15-revision-flashcards.html" title="Unit 1.5 Revision Flashcards">Unit 1.5 Revision Flashcards</a></li><li class="" style="padding-left: 56px"><i class="expander fa fa-caret-right "></i><a class="" href="../38102/unit-16-revision-flashcards.html" title="Unit 1.6 Revision Flashcards">Unit 1.6 Revision Flashcards</a></li><li class="" style="padding-left: 56px"><i class="expander fa fa-caret-right "></i><a class="" href="../38103/unit-17-revision-flashcards.html" title="Unit 1.7 Revision Flashcards">Unit 1.7 Revision Flashcards</a></li></ul><li class=" parent" style="padding-left: 42px"><i class="expander fa fa-caret-right "></i><a class="" href="../38114/flashcards-revision-unit-2.html" title="Flashcards - Revision (Unit 2)">Flashcards - Revision (Unit 2)</a></li><ul class="level-4 "><li class="" style="padding-left: 56px"><i class="expander fa fa-caret-right "></i><a class="" href="../38121/unit-21-revision-flashcards.html" title="Unit 2.1 Revision Flashcards">Unit 2.1 Revision Flashcards</a></li><li class="" style="padding-left: 56px"><i class="expander fa fa-caret-right "></i><a class="" href="../38125/unit-22-revision-flashcards.html" title="Unit 2.2 Revision Flashcards">Unit 2.2 Revision Flashcards</a></li><li class="" style="padding-left: 56px"><i class="expander fa fa-caret-right "></i><a class="" href="../38126/unit-23-revision-flashcards.html" title="Unit 2.3 Revision Flashcards">Unit 2.3 Revision Flashcards</a></li><li class="" style="padding-left: 56px"><i class="expander fa fa-caret-right "></i><a class="" href="../38144/unit-24-revision-flashcards.html" title="Unit 2.4 Revision Flashcards">Unit 2.4 Revision Flashcards</a></li><li class="" style="padding-left: 56px"><i class="expander fa fa-caret-right "></i><a class="" href="../38146/unit-25-revision-flashcards.html" title="Unit 2.5 Revision Flashcards">Unit 2.5 Revision Flashcards</a></li><li class="" style="padding-left: 56px"><i class="expander fa fa-caret-right "></i><a class="" href="../38147/unit-26-revision-flashcards-hl-only.html" title="Unit 2.6 Revision Flashcards (HL only)">Unit 2.6 Revision Flashcards (HL only)</a></li></ul><li class=" parent" style="padding-left: 42px"><i class="expander fa fa-caret-right "></i><a class="" href="../38149/flashcards-revision-unit-3.html" title="Flashcards - Revision (Unit 3)">Flashcards - Revision (Unit 3)</a></li><ul class="level-4 "><li class="" style="padding-left: 56px"><i class="expander fa fa-caret-right "></i><a class="" href="../38153/unit-31-revision-flashcards.html" title="Unit 3.1 Revision Flashcards">Unit 3.1 Revision Flashcards</a></li><li class="" style="padding-left: 56px"><i class="expander fa fa-caret-right "></i><a class="" href="../38154/unit-32-revision-flashcards.html" title="Unit 3.2 Revision Flashcards">Unit 3.2 Revision Flashcards</a></li><li class="" style="padding-left: 56px"><i class="expander fa fa-caret-right "></i><a class="" href="../38182/unit-33-revision-flashcards.html" title="Unit 3.3 Revision Flashcards">Unit 3.3 Revision Flashcards</a></li><li class="" style="padding-left: 56px"><i class="expander fa fa-caret-right "></i><a class="" href="../38183/unit-34-revision-flashcards.html" title="Unit 3.4 Revision Flashcards">Unit 3.4 Revision Flashcards</a></li><li class="" style="padding-left: 56px"><i class="expander fa fa-caret-right "></i><a class="" href="../38191/unit-35-revision-flashcards.html" title="Unit 3.5 Revision Flashcards">Unit 3.5 Revision Flashcards</a></li><li class="" style="padding-left: 56px"><i class="expander fa fa-caret-right "></i><a class="" href="../38192/unit-36-revision-flashcards-hl.html" title="Unit 3.6 Revision Flashcards (HL)">Unit 3.6 Revision Flashcards (HL)</a></li><li class="" style="padding-left: 56px"><i class="expander fa fa-caret-right "></i><a class="" href="../38193/unit-37-revision-flashcards.html" title="Unit 3.7 Revision Flashcards">Unit 3.7 Revision Flashcards</a></li><li class="" style="padding-left: 56px"><i class="expander fa fa-caret-right "></i><a class="" href="../38194/unit-38-revision-flashcards.html" title="Unit 3.8 Revision Flashcards">Unit 3.8 Revision Flashcards</a></li><li class="" style="padding-left: 56px"><i class="expander fa fa-caret-right "></i><a class="" href="../38195/unit-39-revision-flashcards.html" title="Unit 3.9 Revision Flashcards">Unit 3.9 Revision Flashcards</a></li></ul><li class=" parent" style="padding-left: 42px"><i class="expander fa fa-caret-right "></i><a class="" href="../38196/flashcards-revision-unit-4.html" title="Flashcards - Revision (Unit 4)">Flashcards - Revision (Unit 4)</a></li><ul class="level-4 "><li class="" style="padding-left: 56px"><i class="expander fa fa-caret-right "></i><a class="" href="../38198/unit-41-revision-flashcards.html" title="Unit 4.1 Revision Flashcards">Unit 4.1 Revision Flashcards</a></li><li class="" style="padding-left: 56px"><i class="expander fa fa-caret-right "></i><a class="" href="../38203/unit-42-revision-flashcards.html" title="Unit 4.2 Revision Flashcards">Unit 4.2 Revision Flashcards</a></li><li class="" style="padding-left: 56px"><i class="expander fa fa-caret-right "></i><a class="" href="../38217/unit-43-revision-flashcards.html" title="Unit 4.3 Revision Flashcards">Unit 4.3 Revision Flashcards</a></li><li class="" style="padding-left: 56px"><i class="expander fa fa-caret-right "></i><a class="" href="../38218/unit-44-revision-flashcards.html" title="Unit 4.4 Revision Flashcards">Unit 4.4 Revision Flashcards</a></li><li class="" style="padding-left: 56px"><i class="expander fa fa-caret-right "></i><a class="" href="../38219/unit-45a-product-revision-flashcards.html" title="Unit 4.5a Product Revision Flashcards">Unit 4.5a Product Revision Flashcards</a></li><li class="" style="padding-left: 56px"><i class="expander fa fa-caret-right "></i><a class="" href="../38220/unit-45b-price-revision-flashcards.html" title="Unit 4.5b Price Revision Flashcards">Unit 4.5b Price Revision Flashcards</a></li><li class="" style="padding-left: 56px"><i class="expander fa fa-caret-right "></i><a class="" href="../38221/unit-45c-promotion-revision-flashcards.html" title="Unit 4.5c Promotion Revision Flashcards">Unit 4.5c Promotion Revision Flashcards</a></li><li class="" style="padding-left: 56px"><i class="expander fa fa-caret-right "></i><a class="" href="../38222/unit-45d-promotion-revision-flashcards.html" title="Unit 4.5d Promotion Revision Flashcards">Unit 4.5d Promotion Revision Flashcards</a></li><li class="" style="padding-left: 56px"><i class="expander fa fa-caret-right "></i><a class="" href="../38223/unit-46-revision-flashcards-hl.html" title="Unit 4.6 Revision Flashcards (HL)">Unit 4.6 Revision Flashcards (HL)</a></li><li class="" style="padding-left: 56px"><i class="expander fa fa-caret-right "></i><a class="" href="../38224/unit-47-revision-flashcards-hl.html" title="Unit 4.7 Revision Flashcards (HL)">Unit 4.7 Revision Flashcards (HL)</a></li><li class="" style="padding-left: 56px"><i class="expander fa fa-caret-right "></i><a class="" href="../38225/unit-48-e-commerce-flashcards.html" title="Unit 4.8 E-commerce Flashcards">Unit 4.8 E-commerce Flashcards</a></li></ul><li class=" parent" style="padding-left: 42px"><i class="expander fa fa-caret-right "></i><a class="" href="../38232/flashcards-revision-unit-5.html" title="Flashcards - Revision (Unit 5)">Flashcards - Revision (Unit 5)</a></li><ul class="level-4 "><li class="" style="padding-left: 56px"><i class="expander fa fa-caret-right "></i><a class="" href="../38233/unit-51-revision-flashcards.html" title="Unit 5.1 Revision Flashcards">Unit 5.1 Revision Flashcards</a></li><li class="" style="padding-left: 56px"><i class="expander fa fa-caret-right "></i><a class="" href="../38234/unit-52-revision-flashcards.html" title="Unit 5.2 Revision Flashcards">Unit 5.2 Revision Flashcards</a></li><li class="" style="padding-left: 56px"><i class="expander fa fa-caret-right "></i><a class="" href="../38235/unit-53-revision-flashcards-hl.html" title="Unit 5.3 Revision Flashcards (HL)">Unit 5.3 Revision Flashcards (HL)</a></li><li class="" style="padding-left: 56px"><i class="expander fa fa-caret-right "></i><a class="" href="../38236/unit-54-revision-flashcards.html" title="Unit 5.4 Revision Flashcards">Unit 5.4 Revision Flashcards</a></li><li class="" style="padding-left: 56px"><i class="expander fa fa-caret-right "></i><a class="" href="../38237/unit-55-revision-flashcards-hl.html" title="Unit 5.5 Revision Flashcards (HL)">Unit 5.5 Revision Flashcards (HL)</a></li><li class="" style="padding-left: 56px"><i class="expander fa fa-caret-right "></i><a class="" href="../38238/unit-56-revision-flashcards-hl.html" title="Unit 5.6 Revision Flashcards (HL)">Unit 5.6 Revision Flashcards (HL)</a></li><li class="" style="padding-left: 56px"><i class="expander fa fa-caret-right "></i><a class="" href="../38239/unit-57-revision-flashcards-hl.html" title="Unit 5.7 Revision Flashcards (HL)">Unit 5.7 Revision Flashcards (HL)</a></li></ul></ul><li class="" style="padding-left: 28px"><i class="expander fa fa-caret-right "></i><a class="" href="../33830/formulae-quiz.html" title="Formulae Quiz">Formulae Quiz</a></li><li class=" parent" style="padding-left: 28px"><i class="expander fa fa-caret-right "></i><a class="std-disabled" href="#" title="Paper 1 Pre-release case study">Paper 1 Pre-release case study</a></li><ul class="level-3 "><li class="" style="padding-left: 42px"><i class="expander fa fa-caret-right "></i><a class="" href="../44969/n22-case-study-ele-plc.html" title="N22 Case Study (ELE PLC)">N22 Case Study (ELE PLC)</a></li><li class=" parent" style="padding-left: 42px"><i class="expander fa fa-caret-right "></i><a class="std-disabled" href="#" title="M22 (Peacewick Uni)">M22 (Peacewick Uni)</a></li><ul class="level-4 "><li class="" style="padding-left: 56px"><i class="expander fa fa-caret-right "></i><a class="" href="../44106/additional-exam-questions-paper-1.html" title="Additional exam questions (Paper 1)">Additional exam questions (Paper 1)</a></li></ul><li class="" style="padding-left: 42px"><i class="expander fa fa-caret-right "></i><a class="" href="../32840/may-2020-p-s-trawlers.html" title="May 2020 (P&S Trawlers)">May 2020 (P&S Trawlers)</a></li><li class=" parent" style="padding-left: 42px"><i class="expander fa fa-caret-right "></i><a class="std-disabled" href="#" title="M23 Paper 1">M23 Paper 1</a></li><ul class="level-4 "><li class="" style="padding-left: 56px"><i class="expander fa fa-caret-right "></i><a class="" href="../47825/paper-1-svt-study-guide-shirin-karimi.html" title="Paper 1 SVT Study Guide (Shirin Karimi)">Paper 1 SVT Study Guide (Shirin Karimi)</a></li></ul></ul><li class="" style="padding-left: 28px"><i class="expander fa fa-caret-right "></i><a class="" href="../26095/exam-study-tips-resources.html" title="Exam & Study tips (resources)">Exam & Study tips (resources)</a></li><li class="" style="padding-left: 28px"><i class="expander fa fa-caret-right "></i><a class="" href="../31342/revision-exams-top-tips.html" title="Revision & Exams - Top tips">Revision & Exams - Top tips</a></li><li class="" style="padding-left: 28px"><i class="expander fa fa-caret-right "></i><a class="" href="../47460/top-tips-for-m23-exams.html" title="Top Tips for M23 Exams">Top Tips for M23 Exams</a></li></ul></ul><li class=" parent std-toplevel" style="padding-left: 4px"><i class="expander fa fa-caret-right "></i><a class="" href="../43522/unit-1-intro-to-bm.html" title="Unit 1 - Intro to BM">Unit 1 - Intro to BM</a></li><ul class="level-1 "><li class="" style="padding-left: 14px"><i class="expander fa fa-caret-right "></i><a class="" href="../44034/11-what-is-a-business.html" title="1.1 What is a business?">1.1 What is a business?</a></li><li class="" style="padding-left: 14px"><i class="expander fa fa-caret-right "></i><a class="" href="../../task/399681.html" title="1.2 Types of business entities">1.2 Types of business entities</a></li><li class="" style="padding-left: 14px"><i class="expander fa fa-caret-right "></i><a class="" href="../44041/13-business-objectives.html" title="1.3 Business objectives">1.3 Business objectives</a></li><li class="" style="padding-left: 14px"><i class="expander fa fa-caret-right "></i><a class="" href="../44044/14-stakeholders.html" title="1.4 Stakeholders">1.4 Stakeholders</a></li><li class="" style="padding-left: 14px"><i class="expander fa fa-caret-right "></i><a class="" href="../44045/15-growth-and-evolution.html" title="1.5 Growth and evolution">1.5 Growth and evolution</a></li><li class="" style="padding-left: 14px"><i class="expander fa fa-caret-right "></i><a class="" href="../44046/16-multinational-companies.html" title="1.6 Multinational companies">1.6 Multinational companies</a></li></ul><li class=" parent std-toplevel" style="padding-left: 4px"><i class="expander fa fa-caret-right "></i><a class="" href="../43530/unit-2-hrm.html" title="Unit 2 - HRM">Unit 2 - HRM</a></li><ul class="level-1 "><li class=" parent" style="padding-left: 14px"><i class="expander fa fa-caret-right "></i><a class="" href="../44253/21-introduction-to-hrm.html" title="2.1 Introduction to HRM">2.1 Introduction to HRM</a></li><ul class="level-2 "><li class="" style="padding-left: 28px"><i class="expander fa fa-caret-right "></i><a class="" href="../44256/role-of-hrm.html" title="Role of HRM">Role of HRM</a></li><li class="" style="padding-left: 28px"><i class="expander fa fa-caret-right "></i><a class="" href="../44257/factors-that-influence-hr-planning.html" title="Factors that influence HR planning">Factors that influence HR planning</a></li><li class="" style="padding-left: 28px"><i class="expander fa fa-caret-right "></i><a class="" href="../44282/reasons-for-resistance-to-change.html" title="Reasons for resistance to change">Reasons for resistance to change</a></li><li class="" style="padding-left: 28px"><i class="expander fa fa-caret-right "></i><a class="" href="../44283/hr-strategies-for-reducing-the-impact-of-change-resistance-to-ch.html" title="HR strategies for reducing the impact of change & resistance to change">HR strategies for reducing the impact of change & resistance to change</a></li><li class="" style="padding-left: 28px"><i class="expander fa fa-caret-right "></i><a class="" href="../45458/21-true-or-false-quiz.html" title="2.1 True or False quiz">2.1 True or False quiz</a></li><li class="" style="padding-left: 28px"><i class="expander fa fa-caret-right "></i><a class="" href="../43677/21-glossary-of-key-terms.html" title="2.1 Glossary of key terms">2.1 Glossary of key terms</a></li></ul><li class="" style="padding-left: 14px"><i class="expander fa fa-caret-right "></i><a class="" href="../43875/22-organizational-structure.html" title="2.2 Organizational structure">2.2 Organizational structure</a></li><li class=" parent" style="padding-left: 14px"><i class="expander fa fa-caret-right "></i><a class="" href="../44338/23-leadership-and-management.html" title="2.3 Leadership and management">2.3 Leadership and management</a></li><ul class="level-2 "><li class="" style="padding-left: 28px"><i class="expander fa fa-caret-right "></i><a class="" href="../45462/23-true-or-false-quiz.html" title="2.3 True or False Quiz">2.3 True or False Quiz</a></li></ul><li class=" parent" style="padding-left: 14px"><i class="expander fa fa-caret-right "></i><a class="" href="../43829/24-motivation-and-demotivation.html" title="2.4 Motivation and demotivation">2.4 Motivation and demotivation</a></li><ul class="level-2 "><li class="" style="padding-left: 28px"><i class="expander fa fa-caret-right "></i><a class="" href="../44371/types-of-training.html" title="Types of training">Types of training</a></li></ul><li class="" style="padding-left: 14px"><i class="expander fa fa-caret-right "></i><a class="" href="../44390/25-organizational-corporate-culture-hl.html" title="2.5 Organizational (corporate) culture (HL)">2.5 Organizational (corporate) culture (HL)</a></li><li class="" style="padding-left: 14px"><i class="expander fa fa-caret-right "></i><a class="" href="../44247/26-communication.html" title="2.6 Communication">2.6 Communication</a></li></ul><li class=" parent std-toplevel" style="padding-left: 4px"><i class="expander fa fa-caret-right "></i><a class="" href="../43545/unit-3-finance.html" title="Unit 3 - Finance">Unit 3 - Finance</a></li><ul class="level-1 "><li class=" parent" style="padding-left: 14px"><i class="expander fa fa-caret-right "></i><a class="" href="../44435/31-introduction-to-finance.html" title="3.1 Introduction to finance">3.1 Introduction to finance</a></li><ul class="level-2 "><li class="" style="padding-left: 28px"><i class="expander fa fa-caret-right "></i><a class="" href="../44431/31-introduction-to-finance-role-of-finance.html" title="3.1 Introduction to finance - role of finance">3.1 Introduction to finance - role of finance</a></li><li class="" style="padding-left: 28px"><i class="expander fa fa-caret-right "></i><a class="" href="../45634/31-glossary-of-key-term.html" title="3.1 Glossary of key term">3.1 Glossary of key term</a></li></ul><li class=" parent" style="padding-left: 14px"><i class="expander fa fa-caret-right "></i><a class="" href="../44436/32-sources-of-finance.html" title="3.2 Sources of finance">3.2 Sources of finance</a></li><ul class="level-2 "><li class="" style="padding-left: 28px"><i class="expander fa fa-caret-right "></i><a class="" href="../44437/internal-sources-of-finance.html" title="Internal sources of finance">Internal sources of finance</a></li><li class="" style="padding-left: 28px"><i class="expander fa fa-caret-right "></i><a class="" href="../44450/external-sources-of-finance.html" title="External sources of finance">External sources of finance</a></li><li class="" style="padding-left: 28px"><i class="expander fa fa-caret-right "></i><a class="" href="../44479/appropriateness-of-sources-of-finance.html" title="Appropriateness of sources of finance">Appropriateness of sources of finance</a></li><li class="" style="padding-left: 28px"><i class="expander fa fa-caret-right "></i><a class="" href="../45483/32-true-or-false-quiz.html" title="3.2 True or False Quiz">3.2 True or False Quiz</a></li><li class="" style="padding-left: 28px"><i class="expander fa fa-caret-right "></i><a class="" href="../43688/32-glossary-of-key-terms.html" title="3.2 Glossary of key terms">3.2 Glossary of key terms</a></li></ul><li class="" style="padding-left: 14px"><i class="expander fa fa-caret-right "></i><a class="" href="../44486/33-costs-and-revenues.html" title="3.3 Costs and revenues">3.3 Costs and revenues</a></li><li class="" style="padding-left: 14px"><i class="expander fa fa-caret-right "></i><a class="" href="../44492/34-final-accounts.html" title="3.4 Final accounts">3.4 Final accounts</a></li><li class="" style="padding-left: 14px"><i class="expander fa fa-caret-right "></i><a class="" href="../44593/35-profitability-liquidity-ratio-analysis.html" title="3.5 Profitability & liquidity ratio analysis">3.5 Profitability & liquidity ratio analysis</a></li><li class="" style="padding-left: 14px"><i class="expander fa fa-caret-right "></i><a class="" href="../44627/36-efficiency-ratio-analysis-hl-only.html" title="3.6 Efficiency ratio analysis (HL only)">3.6 Efficiency ratio analysis (HL only)</a></li><li class="" style="padding-left: 14px"><i class="expander fa fa-caret-right "></i><a class="" href="../44493/37-cash-flow.html" title="3.7 Cash flow">3.7 Cash flow</a></li><li class=" parent" style="padding-left: 14px"><i class="expander fa fa-caret-right "></i><a class="" href="../44515/38-investment-appraisal.html" title="3.8 Investment appraisal">3.8 Investment appraisal</a></li><ul class="level-2 "><li class="" style="padding-left: 28px"><i class="expander fa fa-caret-right "></i><a class="" href="../44519/net-present-value-npv-hl.html" title="Net present value (NPV) (HL)">Net present value (NPV) (HL)</a></li></ul><li class="" style="padding-left: 14px"><i class="expander fa fa-caret-right "></i><a class="" href="../44564/39-budgets-hl.html" title="3.9 Budgets (HL)">3.9 Budgets (HL)</a></li></ul><li class=" parent std-toplevel" style="padding-left: 4px"><i class="expander fa fa-caret-right "></i><a class="" href="../43547/unit-4-marketing.html" title="Unit 4 - Marketing">Unit 4 - Marketing</a></li><ul class="level-1 "><li class="" style="padding-left: 14px"><i class="expander fa fa-caret-right "></i><a class="" href="../44637/41-introduction-to-marketing.html" title="4.1 Introduction to marketing">4.1 Introduction to marketing</a></li><li class="" style="padding-left: 14px"><i class="expander fa fa-caret-right "></i><a class="" href="../43823/42-marketing-planning.html" title="4.2 Marketing planning">4.2 Marketing planning</a></li><li class=" parent" style="padding-left: 14px"><i class="expander fa fa-caret-right "></i><a class="" href="../44660/43-sales-forecasting-hl.html" title="4.3 Sales forecasting (HL)">4.3 Sales forecasting (HL)</a></li><ul class="level-2 "><li class="" style="padding-left: 28px"><i class="expander fa fa-caret-right "></i><a class="" href="../44669/benefits-limitations-of-sales-forecasting.html" title="Benefits & limitations of sales forecasting">Benefits & limitations of sales forecasting</a></li></ul><li class=" parent" style="padding-left: 14px"><i class="expander fa fa-caret-right "></i><a class="" href="../44679/44-market-research.html" title="4.4 Market research">4.4 Market research</a></li><ul class="level-2 "><li class="" style="padding-left: 28px"><i class="expander fa fa-caret-right "></i><a class="" href="../44680/why-how-organizations-carry-out-market-research.html" title="Why & how organizations carry out market research">Why & how organizations carry out market research</a></li></ul><li class=" parent" style="padding-left: 14px"><i class="expander fa fa-caret-right "></i><a class="" href="../44720/45-the-seven-ps-of-the-marketing-mix.html" title="4.5 The seven Ps of the marketing mix">4.5 The seven Ps of the marketing mix</a></li><ul class="level-2 "><li class="" style="padding-left: 28px"><i class="expander fa fa-caret-right "></i><a class="" href="../44740/451-product.html" title="4.5.1 Product">4.5.1 Product</a></li><li class="" style="padding-left: 28px"><i class="expander fa fa-caret-right "></i><a class="" href="../44782/453-promotion.html" title="4.5.3 Promotion">4.5.3 Promotion</a></li></ul><li class="" style="padding-left: 14px"><i class="expander fa fa-caret-right "></i><a class="" href="../44697/46-international-marketing-hl.html" title="4.6 International marketing (HL)">4.6 International marketing (HL)</a></li></ul><li class=" parent std-toplevel" style="padding-left: 4px"><i class="expander fa fa-caret-right "></i><a class="" href="../43565/unit-5-operations-mgt.html" title="Unit 5 - Operations Mgt">Unit 5 - Operations Mgt</a></li><ul class="level-1 "><li class="" style="padding-left: 14px"><i class="expander fa fa-caret-right "></i><a class="" href="../44817/51-introduction-to-operations-management.html" title="5.1 Introduction to operations management">5.1 Introduction to operations management</a></li><li class="" style="padding-left: 14px"><i class="expander fa fa-caret-right "></i><a class="" href="../44812/52-operations-methods.html" title="5.2 Operations methods">5.2 Operations methods</a></li><li class="" style="padding-left: 14px"><i class="expander fa fa-caret-right "></i><a class="" href="../44861/53-lean-production-quality-management-hl.html" title="5.3 Lean production & quality management (HL)">5.3 Lean production & quality management (HL)</a></li><li class="" style="padding-left: 14px"><i class="expander fa fa-caret-right "></i><a class="" href="../44840/55-break-even-analysis.html" title="5.5 Break-even analysis">5.5 Break-even analysis</a></li><li class="" style="padding-left: 14px"><i class="expander fa fa-caret-right "></i><a class="" href="../44890/56-production-planning-hl.html" title="5.6 Production planning (HL)">5.6 Production planning (HL)</a></li><li class="" style="padding-left: 14px"><i class="expander fa fa-caret-right "></i><a class="" href="../45242/57-crisis-management-contingency-planning-hl.html" title="5.7 Crisis management & contingency planning (HL)">5.7 Crisis management & contingency planning (HL)</a></li><li class="" style="padding-left: 14px"><i class="expander fa fa-caret-right "></i><a class="" href="../45669/59-management-information-systems-hl.html" title="5.9 Management Information Systems (HL)">5.9 Management Information Systems (HL)</a></li></ul><li class=" parent std-toplevel" style="padding-left: 4px"><i class="expander fa fa-caret-right "></i><a class="" href="../43603/exams.html" title="Exams">Exams</a></li><ul class="level-1 "><li class="" style="padding-left: 14px"><i class="expander fa fa-caret-right "></i><a class="" href="../43740/command-terms.html" title="Command terms">Command terms</a></li><li class="" style="padding-left: 14px"><i 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					<div id="main-column" class="span9">    <article id="stakeholder-conflict" style="margin-top: 16px;">
        <h1 class="section-title">Stakeholder conflict</h1>
        <ul class="breadcrumb"><li><a title="Home" href="../../../businessmanagement.html"><i class="fa fa-home"></i></a><span class="divider">/</span></li><li><span class="gray">Old course (N23)</span><span class="divider">/</span></li><li><span class="gray">Unit 1</span><span class="divider">/</span></li><li><span class="gray">1.4 Stakeholders</span><span class="divider">/</span></li><li><span class="active">Stakeholder conflict</span></li></ul>
        
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                <div class="panel panel-has-footer" style="box-shadow: rgba(17, 0, 51, 0.3) 0px 10px 30px -15px; border-color: rgb(61, 30, 128);"><div class="panel-heading" style="background-color: rgb(61, 30, 128);"><span style="font-family:arial,helvetica,sans-serif;"><a class="expander pull-right" href="#"><span class="fa fa-plus"></span></a></span><div><h6><span style="font-family:arial,helvetica,sans-serif;">Possible areas of mutual benefit &amp; conflict between stakeholders&rsquo; interests (AO3)</span></h6></div></div><div class="panel-body"><div><p><span style="font-family:arial,helvetica,sans-serif;"><img alt="" height="206" src="../../../ib/businessmanagement/images/stakeholders-1.jpg" width="366"></span></p></div></div><div class="panel-footer" style="background-color: rgb(247, 245, 250);"><div><p><span style="font-family:arial,helvetica,sans-serif;"><em>&quot;There is no greater enemy of effective thinking than divided interest.&quot; </em>~ John Dewey, <em>How We Think</em> (1910)</span></p><p><span style="font-family:arial,helvetica,sans-serif;">Different stakeholder groups have different interests, which can conflict. <strong>Conflict </strong>refers to the mutually exclusive and incompatible interests of different stakeholder groups. If this is not managed, it often leads to protracted disagreements, disputed and arguments in the workplace.</span></p><p><span style="font-family:arial,helvetica,sans-serif;">Examples of possible conflict between different stakeholders&rsquo; interests include:</span></p><ul class="branded"><li><span style="font-family:arial,helvetica,sans-serif;">Employees demand higher wages, which raises production costs so can reduce the amount of profits from which shareholders receive dividend payments.</span></li><li><span style="font-family:arial,helvetica,sans-serif;">Similarly, senior managers and directors may demand large bonuses for their work, but this may also reduce the profits available to distribute to the company&rsquo;s shareholders.</span></li><li><span style="font-family:arial,helvetica,sans-serif;">Shareholders may demand regular and higher dividend payments, but this may result in less retained profits (see <a href="../21744/31-sources-of-finance.html" title="Unit 3 » 3.1 Sources of finance">Unit 3.1</a>) available for production and marketing managers to improve their functional roles.</span></li><li><span style="font-family:arial,helvetica,sans-serif;">Customers may want lower prices, but this reduced the firm&rsquo;s profit margin so can upset the company&rsquo;s shareholders.</span></li><li><span style="font-family:arial,helvetica,sans-serif;">Employers may want greater efficiency and productivity gains by investing in new technologies, but this might create job losses for employees.</span></li><li><span style="font-family:arial,helvetica,sans-serif;">The local community want demand businesses operate in a socially responsible way and create jobs in the local area, although this can create congestion and noise and air pollution in the local area, thereby upsetting other members of the community.</span></li></ul><hr class="hidden"><p><span style="font-family:arial,helvetica,sans-serif;"><img alt="" height="215" src="../../../ib/businessmanagement/images/night-flight.png" width="387">&nbsp;</span></p><p><span style="color:#696969;"><span style="font-family:arial,helvetica,sans-serif;"><em>Night flights can be convenient for customers, but noisy for local residents living near airports</em></span></span></p><hr class="hidden"><p><span style="font-family:arial,helvetica,sans-serif;">Hence, it can be extremely challenging to satisfy the diversified interests of all stakeholder groups.</span></p><p><span style="font-family:arial,helvetica,sans-serif;">Nevertheless, there can be possible areas of mutual benefits between stakeholders&rsquo; interests. For example:</span></p><ul class="branded"><li><span style="font-family:arial,helvetica,sans-serif;">Business expansion can generate more profits for shareholders, whilst creating more jobs in the local community. Business growth can also generate more tax revenues for the government. Suppliers also benefit from more orders.</span></li><li><span style="font-family:arial,helvetica,sans-serif;">Customers want value for money, with competitive prices and good quality products. This does not necessarily cause a conflict with managers and directors as businesses that create value for money are most likely to sustain profits in the long term, generating a healthy return on investment for shareholders.</span></li><li><span style="font-family:arial,helvetica,sans-serif;">Improved financial rewards for all employees will cost more, but can result in a more motivated, loyal and productive workforce. Ultimately, resolving the potential conflict in interest between employees and employers can lead to improved efficiency and higher profits.</span></li></ul><hr class="hidden"><p><span style="font-family:arial,helvetica,sans-serif;">In reality, it is likely that stakeholder conflict is likely to exist at least to some extent (especially for large organizations) due to the varying interests of the different stakeholder groups.</span></p><p><span style="font-family:arial,helvetica,sans-serif;">Satisfying the interests of stakeholders is therefore a particularly difficult balancing act of striving to meet the complex and competing interests of all stakeholder groups.</span></p></div></div></div><div class="panel panel-has-footer" style="box-shadow: rgba(17, 0, 51, 0.3) 0px 10px 30px -15px; border-color: rgb(61, 30, 128);"><div class="panel-heading" style="background-color: rgb(61, 30, 128);"><span style="font-family:arial,helvetica,sans-serif;"><a class="expander pull-right" href="#"><span class="fa fa-plus"></span></a></span><div><h6><span style="font-family:arial,helvetica,sans-serif;">Resolving stakeholder conflict (AO3)</span></h6></div></div><div class="panel-body"><div><p><span style="font-family:arial,helvetica,sans-serif;"><img alt="" src="../../../ib/businessmanagement/images/stakeholders(1).jpg" style="width: 320px; height: 199px;"></span></p></div></div><div class="panel-footer" style="background-color: rgb(247, 245, 250);"><div><ul class="branded"><li><span style="font-family:arial,helvetica,sans-serif;"><strong>Compromise</strong> involves stakeholders deliberately making considerations for other stakeholders, despite their differences. For instance, workers might strive to improve their productivity in return for the demands for higher wages and salaries; employers might choose to stagger closure of businesses (to cut costs) in order to allow workers more time to seek alternative employment.</span></li><li><p><span style="font-family:arial,helvetica,sans-serif;"><strong>Conciliation</strong> is a service that strives to align the incompatible interests of different stakeholder groups. Conciliators support both parties in a dispute to better understand each other&rsquo;s interests and needs, which can help to resolve stakeholder conflicts.</span></p></li><li><p><span style="font-family:arial,helvetica,sans-serif;"><strong>Arbitration</strong> is a service used to resolve stakeholder conflict by considering the perspectives of all parties involved in the dispute. All stakeholder groups in conflict agree to accept the decision or judgment of the arbitrator (see <a href="../21758/26-industrialemployee-relations-hl-only.html" title="Unit 2 » 2.6 Industrial/employee relations (HL only)">Unit 2.6</a>), which is made independently.</span></p></li><li><p><span style="font-family:arial,helvetica,sans-serif;"><strong>Worker participation </strong>(also called <strong>industrial democracy</strong>) involves employees having a direct say in how things are done in the workplace. This enables workers to have some degree of decision-making power, which can help to minimise potential conflict between employees and employers, especially if worker participation helps to improve motivation and productivity.</span></p></li><li><p><span style="font-family:arial,helvetica,sans-serif;"><strong>Share ownership schemes &shy;</strong>(see <a href="../24745/24-motivation.html" title="Unit 2 » 2.4 Motivation">Unit 2.4</a>) can help to resolve potential conflict between shareholders and employees. This is because workers are able to purchase shares (at a discounted price) in the company thereby entitling them to a share of the company&rsquo;s profits, based on the degree of the company&rsquo;s financial performance and success.</span></p></li><li><p><span style="font-family:arial,helvetica,sans-serif;"><strong>Profit related pay </strong>(also see <a href="../24745/24-motivation.html" title="Unit 2 » 2.4 Motivation">Unit 2.4</a>) can resolve potential conflict between managers/directors and workers. In return for improved labour productivity, employees may be given a share of the company&rsquo;s (higher) profits. This creates incentives for employees to work harder in line with the expectations of managers and directors.</span></p></li><li><p><span style="font-family:arial,helvetica,sans-serif;"><strong>Public relations</strong> (PR) is used to communicate positive news about the organization with the press (media) and local community. Keeping them up to date and well informed about the organization&rsquo;s operations and/or planned changes can reduce misunderstandings and potential stakeholder conflict.</span></p></li></ul><hr class="hidden"><p><span style="font-family:arial,helvetica,sans-serif;">The outcome of any method of conflict resolution largely depends on the relative bargaining power of the different stakeholder groups.</span></p><p><span style="font-family:arial,helvetica,sans-serif;">For example, large and internationally known pressure groups, such as Oxfam, Amnesty International and Greenpeace, can put huge pressures on businesses to act in a socially responsible way and to consider the interests of local communities.</span></p><hr class="hidden"><p><span style="font-family:arial,helvetica,sans-serif;"><img alt="" height="164" src="../../../ib/businessmanagement/images/greenpeace.png" width="288">&nbsp;</span></p><p><span style="color:#696969;"><span style="font-family:arial,helvetica,sans-serif;"><em>Greenpeace is an international pressure group</em></span></span></p></div></div></div><div class="greenBg"><h5><span style="font-family:arial,helvetica,sans-serif;"><span style="color:#FF0000;"><span class="snippet-fa fa fa-file-text-o fa-lg" style="color: rgb(61, 30, 128);"> </span>&nbsp;Case Study - Dealing with stakeholder conflict at Virgin Group</span></span></h5><p><span style="font-family:arial,helvetica,sans-serif;"><em>&quot;Clients do not come first. Employees come first. If you take care of your employees, they will take care of the clients.&quot;</em> - Sir Richard Branson</span></p><p><span style="font-family:arial,helvetica,sans-serif;">Many people and businesses argue that customers are the most important stakeholder group and that their needs must be met in order for the business to succeed. They argue that the customer is always right, even if / when they are wrong.</span></p><p><span style="font-family:arial,helvetica,sans-serif;">Sir Richard Branson (b.1950), founder of the Virgin Group, strongly believes that stakeholder conflict need not exist by placing the interests of employees first. He argues that by doing so, employees will look after the company&#39;s customers, which will ultimately bring value to shareholders (stockholders).</span></p><p><span style="font-family:arial,helvetica,sans-serif;">Watch this short video featuring Sir Richard Branson, who&nbsp; talks about why he thinks this is so important for his business (and any business). Thank you to <strong>Rebecca Graham</strong>, from Chester International School in the UK, for suggesting and sharing this video link:</span></p><p><span style="font-family:arial,helvetica,sans-serif;"><iframe allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen="" frameborder="0" height="360" src="https://www.youtube.com/embed/NPiCYoX-S_I" width="640"></iframe></span></p><p><span style="font-family:arial,helvetica,sans-serif;">The Virgin Group consists of more than 400 different companies that operate in different industries. According to Sir Richard Branson, the company&#39;s ethos is based on delivering exceptional customer service by first looking after their employees.</span></p></div><div class="yellowBg"><h5><span style="font-family:arial,helvetica,sans-serif;"><a href="../20252/cuegis.html" title="CUEGIS">CUEGIS essay</a></span></h5><p><span style="font-family:arial,helvetica,sans-serif;">Examine how the corporate <strong>culture</strong> and business <strong>strategy</strong> have been influenced by two or three stakeholder groups in an organization of your choice.&nbsp; <em>[20 marks]</em></span></p></div><div class="yellowBg"><h5><span style="font-family:arial,helvetica,sans-serif;"><span style="color:#FF0000;">Glossary of key terms</span></span></h5><ul class="branded"><li><span style="font-family:arial,helvetica,sans-serif;"><strong>Arbitration </strong>is a method of conflict resolution used to resolve stakeholder conflict by considering the perspectives of all parties involved in the dispute. All stakeholder groups in conflict agree to accept the decision or judgment of the arbitrator.</span></li><li><span style="font-family:arial,helvetica,sans-serif;"><strong>Compromise </strong>is a method of conflict resolution that involves stakeholders deliberately making considerations for other stakeholders, despite their differences.</span></li><li><span style="font-family:arial,helvetica,sans-serif;"><strong>Conciliation </strong>is a method of conflict resolution that involves using a third party to align the incompatible interests of different stakeholder groups. Conciliators support both parties in a dispute to better understand each other&rsquo;s interests and needs, which can help to resolve stakeholder conflicts.</span></li><li><span style="font-family:arial,helvetica,sans-serif;"><strong>Conflict </strong>refers to the mutually exclusive and incompatible interests of different stakeholder groups.</span></li><li><span style="font-family:arial,helvetica,sans-serif;"><strong>Pressure groups</strong> are organizations consisting of like-minded individuals who come together for a common cause or concern.</span></li><li><span style="font-family:arial,helvetica,sans-serif;"><strong>Share ownership schemes</strong> are a method of conflict resolution that enables workers to purchase shares in the company at a discounted price, thereby granting them part ownership of the business and aligning their interest in the firm&rsquo;s financial performance and success.</span></li><li><span style="font-family:arial,helvetica,sans-serif;"><strong>Worker participation</strong> (or <strong>industrial democracy</strong>) is a method of conflict resolution that involves employees having a direct say in how things are done in the workplace. This enables workers to have some degree of decision-making power, which can help to minimise potential conflict between employees and employers.</span></li></ul></div><hr class="hidden"><p><span style="font-family:arial,helvetica,sans-serif;">Watch this 11-minute video to recap your knowledge and understanding of internal and external stakeholders, their objectves, and managing stakeholder conflicts. After watching the video, have a go at the Review Questions below for this section of the IB Business Management syllabus.</span></p><p><span style="font-family:arial,helvetica,sans-serif;"><iframe allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen="" frameborder="0" height="360" src="https://www.youtube.com/embed/tZGol4xtY3g" width="640"></iframe></span></p><hr class="hidden"><h5><span style="font-family:arial,helvetica,sans-serif;"><span style="color:#FF0000;">Review Questions</span></span></h5><div class="tib-quiz" data-structure="6d637a4a51615a4c42544931526d787a324e6c683231416e544f6d46426f57424731786f5344494366774555304a75503676312f544d474b306566694c556c2f657a677a2f675a76514a355a656e44574f7671614370484c56643656654f486f634264316a50714c306a656769417a6b684b652b6f475543462b4442424f556b3763695a6130552b6d3271675a514e655163654a41305278506338723941466f43673343347767586979417975354a506b4a336d6f31376e556e794473474133354175386d397675484b4b4d7170716e4645764b627648476c4b77784a735a383870796358414a614a31365262505a7149303869736a75322b31505a7766464e754f423865537435397649614871674d4b4368465a3235756a4c683973647a4b3362522f796f47494f356e4e4d6272777547592b523062633636316e37667955382f516e62745a71716e6b5a36534273527732364e4b34737454586173313338304b6c58576d493255795956364a6c4959306d426e3173506b6d574c6e784a5a2f2f59537659687471704438727465566476686e52752f444b5a517a6a71312b692f6669795a7641586f6256765339774a544546706b366263736c374439636531734e764f2f72687373416579586c423265387035785030365a6355695a356b415245427774787a7a2b4e424a55463236414e6a6d61462b32483231396a446b57564a665158664b58477a64486d633132494256466c344f77714c7331755a7873443232313036662b6c634c6945474b5936574c73686f2b67307a2f3779677831566261564738424370627a4a5a474150447146634c68484d73434d6876744b43534b2f7879525365696245696a565a4a762b6c32485a646573516f71396849595a632b7a50427a69663553454f67347547422f614c52754968626e445173487954542b7861694e58524c446f2f41595463744744327847425057776a717749567630496c34726e614a746236504246656e6b3743673d3d" data-question-ids="8814,7174,8815,7175,7177,8813,8823,7180,7179,7183"> <div class="exercise" data-id="8814,7174,8815,7175,7177,8813,8823,7180,7179,7183">
<div class="q-question">
<p>Fill in the missing parts in the following text:</p>
</div>

<div class="q-answer">
<p>&nbsp;<input type="text" style="height: auto;"> <span class="review"></span> - These are the firm&rsquo;s rivals, which operate in the same industry and contest for the same customers.</p>
</div>

<div class="q-explanation">
<p>&nbsp;</p>
</div>
<div class="actions"><span class="score" data-score="0"></span><button class="btn check" title=""><i class="fa fa-check-square-o"></i> Check</button></div></div>
<div class="exercise" data-id="8814,7174,8815,7175,7177,8813,8823,7180,7179,7183">
<div class="q-question">
<p>Which group&rsquo;s main interest is how the organization&rsquo;s operations impacts on the cause they support?</p>
</div>

<div class="q-answer">
<p><label class="radio" data-answer="6c265a46ddeda4d80d13ca4578bb6959"> <input type="radio">&nbsp; Managers </label></p>

<p><label class="radio" data-answer="0999ffa8734cc7328872cbe82f245b83"> <input type="radio">&nbsp;&nbsp;Trade unions </label></p>

<p><label class="radio" data-answer="0b4061e9797d4c3ed4f30e0b4cb1f522"> <input type="radio">&nbsp; Governments </label></p>

<p><label class="radio" data-answer="841df4b57d29bb0cda86a9e1b6fadc09"> <input type="radio">&nbsp; Pressure groups</label></p>
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<div class="q-explanation">
<p>Pressure groups are keen to know the impact that businesses have on the causes they support.</p>
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<div class="exercise" data-id="8814,7174,8815,7175,7177,8813,8823,7180,7179,7183">
<div class="q-question">
<p>Fill in the missing parts in the following text:</p>
</div>

<div class="q-answer">
<p>&nbsp;<input type="text" style="height: auto;"> <span class="review"></span> - Method of stakeholder conflict resolution which aims to align the incompatible interests of different stakeholder groups by helping different parties to better understand each other&rsquo;s interests.</p>
</div>

<div class="q-explanation">
<p>&nbsp;</p>
</div>
<div class="actions"><span class="score" data-score="0"></span><button class="btn check" title=""><i class="fa fa-check-square-o"></i> Check</button></div></div>
<div class="exercise" data-id="8814,7174,8815,7175,7177,8813,8823,7180,7179,7183"><div class="q-question"><p>Which of the following is most likely to be internal stakeholders of a privately held company?</p></div><div class="q-answer"><p><label class="radio" data-answer="b96f9ff07b328d23403f034842ae2d56"> <input type="radio">&nbsp; Competitors </label></p><p><label class="radio" data-answer="b96f9ff07b328d23403f034842ae2d56"> <input type="radio">&nbsp;&nbsp;Competitors</label></p><p><label class="radio" data-answer="b0a096086576d2d34a51906a767886b7"> <input type="radio">&nbsp; Shareholders</label></p><p><label class="radio" data-answer="eb626c94531ec554f93b2b78a77c8b1b"> <input type="radio">&nbsp; Employees </label></p></div><div class="q-explanation"><p>Shareholders of a privately held company are the owners, so are classified as internal stakeholders.</p></div><div class="actions"><span class="score" data-score="0"></span><button class="btn check" title=""><i class="fa fa-check-square-o"></i> Check</button></div></div><div class="exercise" data-id="8814,7174,8815,7175,7177,8813,8823,7180,7179,7183">
<div class="q-question">
<p>Which stakeholder group consists of individuals and/or organizations with an investment interest in a particular business?</p>
</div>

<div class="q-answer">
<p><label class="radio" data-answer="b0a096086576d2d34a51906a767886b7"> <input type="radio">&nbsp; Shareholders</label></p>

<p><label class="radio" data-answer="a81d7a070fbeb59ca04c093008e3e4b0"> <input type="radio">&nbsp; Directors </label></p>

<p><label class="radio" data-answer="058315b4038c4683e6b7a9ff768f7a45"> <input type="radio">&nbsp; Creditors </label></p>

<p><label class="radio" data-answer="0b4061e9797d4c3ed4f30e0b4cb1f522"> <input type="radio">&nbsp;&nbsp;Governments</label></p>
</div>

<div class="q-explanation">
<p>Shareholders invest capital in the company that they co-own with other shareholders.</p>
</div>
<div class="actions"><span class="score" data-score="0"></span><button class="btn check" title=""><i class="fa fa-check-square-o"></i> Check</button></div></div>
<div class="exercise" data-id="8814,7174,8815,7175,7177,8813,8823,7180,7179,7183">
<div class="q-question">
<p>Fill in the missing parts in the following text:</p>
</div>

<div class="q-answer">
<p>&nbsp;<input type="text" style="height: auto;"> <span class="review"></span>&nbsp; - Method of stakeholder conflict resolution with all stakeholder groups in conflict agreeing to accept the decision or judgment of the independent arbitrator.</p>
</div>

<div class="q-explanation">
<p> </p>
</div>
<div class="actions"><span class="score" data-score="0"></span><button class="btn check" title=""><i class="fa fa-check-square-o"></i> Check</button></div></div>
<div class="exercise" data-id="8814,7174,8815,7175,7177,8813,8823,7180,7179,7183">
<div class="q-question">
<p>Fill in the missing parts in the following text:</p>
</div>

<div class="q-answer">
<p>&nbsp;<input type="text" style="height: auto;"> <span class="review"></span> - The general public and local businesses that have a direct interest in the activities of the organization. They are interested in the firm&rsquo;s ability to create jobs and to operate in a socially responsible way.</p>
</div>

<div class="q-explanation">
<p>&nbsp;</p>
</div>
<div class="actions"><span class="score" data-score="0"></span><button class="btn check" title=""><i class="fa fa-check-square-o"></i> Check</button></div></div>
<div class="exercise" data-id="8814,7174,8815,7175,7177,8813,8823,7180,7179,7183">
<div class="q-question">
<p>What are the owners of limited liability companies called?</p>
</div>

<div class="q-answer">
<p><label class="radio" data-answer="c4e17e70950de75ffe3cfc957570072f"> <input type="radio">&nbsp;&nbsp;Financiers</label></p>

<p><label class="radio" data-answer="1cd7007fdac4d6053b622c1825a5382f"> <input type="radio">&nbsp; Debtors </label></p>

<p><label class="radio" data-answer="a81d7a070fbeb59ca04c093008e3e4b0"> <input type="radio">&nbsp; Directors</label></p>

<p><label class="radio" data-answer="b0a096086576d2d34a51906a767886b7"> <input type="radio">&nbsp; Shareholders</label></p>
</div>

<div class="q-explanation">
<p>Shareholders are the owners of limited liability companies.</p>
</div>
<div class="actions"><span class="score" data-score="0"></span><button class="btn check" title=""><i class="fa fa-check-square-o"></i> Check</button></div></div>
<div class="exercise" data-id="8814,7174,8815,7175,7177,8813,8823,7180,7179,7183">
<div class="q-question">
<p>Which stakeholder group is most likely to be interested in changing government policies?</p>
</div>

<div class="q-answer">
<p><label class="radio" data-answer="b0a096086576d2d34a51906a767886b7"> <input type="radio">&nbsp; Shareholders </label></p>

<p><label class="radio" data-answer="841df4b57d29bb0cda86a9e1b6fadc09"> <input type="radio">&nbsp; Pressure groups</label></p>

<p><label class="radio" data-answer="6c265a46ddeda4d80d13ca4578bb6959"> <input type="radio">&nbsp; Managers </label></p>

<p><label class="radio" data-answer="1814d65a76028fdfbadab64a5a8076df"> <input type="radio">&nbsp;&nbsp;Suppliers</label></p>
</div>

<div class="q-explanation">
<p>Pressure groups are likely to lobby governments to change policies to support their cause, such as environmental protection.</p>
</div>
<div class="actions"><span class="score" data-score="0"></span><button class="btn check" title=""><i class="fa fa-check-square-o"></i> Check</button></div></div>
<div class="exercise" data-id="8814,7174,8815,7175,7177,8813,8823,7180,7179,7183">
<div class="q-question">
<p>What arises because a business is unable to simultaneously meet the competing needs of all its stakeholders?</p>
</div>

<div class="q-answer">
<p><label class="radio" data-answer="a413da0f4cb424c8aeb3fa428b461b05"> <input type="radio">&nbsp; Conciliation</label></p>

<p><label class="radio" data-answer="f1d4ac54357cc0932f385d56814ba7e4"> <input type="radio">&nbsp; Conflict</label></p>

<p><label class="radio" data-answer="cca64f8ad343ec0820380226b4908279"> <input type="radio">&nbsp; Industrial action </label></p>

<p><label class="radio" data-answer="1f68cd705f86363964fab87915aa5a88"> <input type="radio">&nbsp; Industrial democracy</label></p>
</div>

<div class="q-explanation">
<p>Conflict arises when the competing needs of different stakeholders cannot be met at the same time.</p>
</div>
<div class="actions"><span class="score" data-score="0"></span><button class="btn check" title=""><i class="fa fa-check-square-o"></i> Check</button></div></div>

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				<span class="score">Total Score: </span>
				<button class="btn btn-success check-total"><i class="fa fa-check-square-o"></i> Check</button>
			</div>
		</div><hr><p><span style="font-family:arial,helvetica,sans-serif;">Have a go at more questions about Unit 1.4 Stakeholders from the InThinking Business Management Question Bank <a href="../32858/14-stakeholders-question-bank.html" title="Unit 1 » 1.4 Stakeholders » 1.4 Stakeholders question bank">here</a>.</span></p><p><span style="font-family:arial,helvetica,sans-serif;">Return to the <a href="../21762/14-stakeholders.html" title="Unit 1 » 1.4 Stakeholders">Unt 1.4 Stakeholders</a> homepage</span></p><p><span style="font-family:arial,helvetica,sans-serif;">Return to the <a href="../21706/unit-1.html" title="Unit 1">Unit 1 Business organization and environment</a> homepage</span></p><p><span style="font-family:arial,helvetica,sans-serif;"><a href="../../../businessmanagement.html"><img alt="" src="../../../ib/businessmanagement/logo-blue-black-1.png" style="width: 170px; height: 54px;"></a></span></p><script>document.querySelectorAll('.tib-teacher-only').forEach(e => e.remove());</script>
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