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href="../1962/revisar-las-respuestas.html">Revisar las respuestas</a></label><ul class="side-nav level-3"><li class=""><label style="padding-left: 42px"><i class="fa fa-fw"></i><a href="../1449/practica-1-el-mundo-laboral.html">Práctica 1: El mundo laboral</a></label></li><li class=""><label style="padding-left: 42px"><i class="fa fa-fw"></i><a href="../2837/practica-2-lengua-e-identidad-.html">Práctica 2: Lengua e identidad </a></label></li><li class=""><label style="padding-left: 42px"><i class="fa fa-fw"></i><a href="../2838/practica-3-ley-y-orden-.html">Práctica 3: Ley y orden </a></label></li></ul></li></ul></li><li class=""><label style="padding-left: 14px"><i class="fa fa-fw"></i><a href="../2014/types-of-written-texts.html">Types of written texts</a></label></li><li class=""><label style="padding-left: 14px"><i class="fa fa-fw"></i><a href="../2015/types-of-questions.html">Types of questions</a></label></li></ul></li></ul></div> <div class="hidden-xs hidden-sm"> <button class="btn btn-default btn-block text-xs-center" data-toggle="modal" data-target="#modal-feedback" style="margin-bottom: 10px"><i class="fa fa-send"></i> Feedback</button> </div> </div> <div class="col-md-9" id="main-column"> <h1 class="page_title"> Práctica 5: Tecnología <a href="#" class="mark-page-favorite pull-right" data-pid="1387" title="Mark as favorite" onclick="return false;"><i class="fa fa-star-o"></i></a> </h1> <ol class="breadcrumb"> <li><a href="../../../spanishb.html"><i class="fa fa-home"></i></a><i class="fa fa-fw fa-chevron-right divider"></i></li><li><a href="../1351/paper-2-reading.html">Paper 2: Reading</a><i class="fa fa-fw fa-chevron-right divider"></i></li><li><a href="../1833/nivel-medio-sl.html">Nivel medio (SL)</a><i class="fa fa-fw fa-chevron-right divider"></i></li><li><a href="../1945/the-4-steps-to-effective-reading.html">The 4 steps to effective reading</a><i class="fa fa-fw fa-chevron-right divider"></i></li><li><a href="../1947/volver-a-leer-el-texto-despacio.html">Volver a leer el texto despacio</a><i class="fa fa-fw fa-chevron-right divider"></i></li><li><span class="gray">Práctica 5: Tecnología</span></li> <span class="pull-right" style="color: #555" title="Suggested study time: 30 minutes"><i class="fa fa-clock-o"></i> 30'</span> </ol> <article id="main-article"> <style type="text/css">ol.breadcrumb { margin-bottom: 0 }</style><div id="toc-1675509934" class="toc"><a href="#" class="toc-switcher" title="Show table of contents"><small><i class="fa fa-reorder"></i> Table of contents <span class="pull-right"><i class="fa fa-chevron-down"></i></span></small></a><ol><li><a href="#header-1" class="scroll-to" data-target="header-1">“iPhone no es para chicos malos”: Apple no permite que los villanos de las películas usen sus móviles</a></li><li><a href="#header-2" class="scroll-to" data-target="header-2">El director de la película “Cuchillos fuera” reveló este peculiar detalle respecto a los equipos de la marca de la manzana mordida. </a></li><li><a href="#header-3" class="scroll-to" data-target="header-3">Reading practice & Exam tips</a></li></ol></div><div class="greenBg"> <div class="intro-card img-right"> <div class="bg-cover" style="background-image: url('/media/spanishb/images/snippets/lestura-1080x720.jpg');"> </div> <img src="../../images/snippets/lestura-1080x720.jpg" style="display: none"> <div class="content"> <p class="theading">Área temática: Ingenio humano</p> <p class="text">Tema: Tecnología </p> <p class="text">Objetivo: <a href="../1947/volver-a-leer-el-texto-atentamente.html" title="Volver a leer el texto atentamente">Volver a leer el texto atentamente</a> </p> <p class="text">Tipo de texto: <a href="../1421/la-noticia.html" title="La noticia">La noticia</a></p> </div> </div> </div> <div class="militia"> <h4 id="header-1"><strong>“iPhone no es para chicos malos”: Apple no permite que los villanos de las películas usen sus móviles</strong><small class="toc-back-button"><a href="#" class="scroll-to" data-target="toc-1675509934" title="Back to table of contents"><i class="fa fa-chevron-circle-up gray"></i></a></small></h4> <h4 id="header-2">El director de la película “Cuchillos fuera” reveló este peculiar detalle respecto a los equipos de la marca de la manzana mordida. <small class="toc-back-button"><a href="#" class="scroll-to" data-target="toc-1675509934" title="Back to table of contents"><i class="fa fa-chevron-circle-up gray"></i></a></small></h4> <p>26 de febrero del 2020</p> <p>La “<em>publicidad indirecta</em><em>”,</em> práctica en la que se colocan artículos de una marca en una serie o película para hacerle publicidad “sutilmente”, es un recurso de marketing que viene ganando fuerza en los últimos años dada la popularidad que goza el cine con el auge de las plataformas de <em>streaming</em> como Netflix. </p> <p>No obstante, esta forma de publicidad viene con sus propias reglas y más si se tratan de los productos de una compañía tan influyente como Apple. En una entrevista concedida al medio Vanity Fair, Rian Johnson -director de la película ‘Cuchillos fuera’- comentó que, a pesar de que la compañía permita el uso de iPhone en películas, los villanos no pueden usar sus equipos. Según el cineasta, la compañía dirigida por Tim Cook tiene “reglas muy estrictas” sobre la forma en que sus productos deben ser mostrados en pantalla. La más importante, y la razón por la que los “chicos malos” no pueden usarlos, es porque debe mostrarse “lo mejor de ellos” al probar lo útiles que son.</p> <p>Este peculiar hecho no es una regla inventada recientemente. Ya en otras oportunidades se ha visto cómo los héroes o protagonistas de filmes usan productos de Apple como iPhone, iPad y Mac mientras que los villanos suelen usar otras marcas como Android en el caso de los móviles o PC en el apartado de ordenadores. Tenemos el caso de Capitán América: Soldado de Invierno como ejemplo.</p> <p>Johnson bromeó con este hecho y explica que es importante conocerlo ya que <em>“la próxima vez que veamos una película de misterio,</em><em> el actor que use un artículo de Apple</em> <em>probablemente no será el villano”.</em></p> <p><em>Te recomendamos <a href="https://radio.rpp.pe/podcast/metadata">METADATA</a>, el podcast de tecnología de RPP. Noticias, análisis, reseñas, recomendaciones y todo lo que debes saber sobre el mundo tecnológico.</em></p> <p><strong>Fuente<a href="http://rpp.pe/tecnologia/moviles/celulares-iphone-apple-no-permite-que-los-villanos-de-las-peliculas-usen-sus-equipos-segun-el-director-de-knives-out-rian-johnson-noticia-1248043">: RPP.PE</a> </strong></p> </div> <div class="panel panel-lightgreen"> <div class="panel-heading"><a class="expander" href="#"><span class="fa fa-plus"></span></a> <div> <p><strong>Volver a leer el texto atentamente</strong></p> </div> </div> <div class="panel-footer"> <div> </div> </div> </div> <div class="greyBg"> <p><img class="sibico" src="../../../img/sibico/notes.svg" style="height:1.25em;width: auto;vertical-align:text-bottom" title="Notes (summary/recap)"> En la segunda lectura intenta responder a estas preguntas para comprender mejor el texto.</p> <p>1. ¿Qué es la publicidad indirecta?</p> <p>2. ¿Quiénes utilizan los IPhone en las películas?</p> <p>3. ¿Por qué?</p> <p>4. ¿Cómo puedes saber quiénes son los buenos en las películas?</p> <p>Aquí tienes el <img alt="" height="22" src="../../../img/std-icons/pdf-24.png" title="" width="22">.</p> <p><iframe frameborder="0" height="480" scrolling="no" src="../../audios/lectura/tecnologi__a-nm.pdf" width="100%"></iframe></p> </div> <p><strong>Soluciones</strong></p> <button class="btn btn-xs bg-turquoise showhider"><i class="fa fa-fw fa-plus"></i></button><section class="hiddenbox hidden"> <p><span style="color:#008000;">1. un recurso de marketing </span></p> <p><span style="color:#008000;">2. héroes o protagonistas</span></p> <p><span style="color:#008000;">3. la razón por la que los “chicos malos” no pueden usarlos, es porque debe mostrarse “lo mejor de ellos” al probar lo útiles que son.</span></p> <p><span style="color:#008000;">4. abierta.</span></p> </section> <div class="panel panel-has-colored-body panel-green"> <div class="panel-heading"> <div> <p>Test yourself</p> </div> </div> <div class="panel-body"> <div> <div class="index-list"> <div class="item"> <div class="bg-cover cover-96" onclick="window.location='/spanishb/page/2451/reading-practice-exam-tips'" style="background-image: url('../../images/snippets/screenshot-2022-01-11-at-19.24.05-277x190.png')" title="Reading practice & Exam tips"> </div> <div class="content"> <h4 id="header-3"><a href="../2451/reading-practice-exam-tips.html">Reading practice & Exam tips</a><small class="toc-back-button"><a href="#" class="scroll-to" data-target="toc-1675509934" title="Back to table of contents"><i class="fa fa-chevron-circle-up gray"></i></a></small></h4> <p class="body">Have the opportunity to consolidate your reading skills through exam tips and quizzes. Remember, practice makes perfect! Make sure you leave enough time to revise your questions! Check! Check Check! We all make silly mistakes (for example: not...</p> </div> </div> </div> </div> </div> </div> <div class="page-container panel-self-assessment" data-id="1387"> <div class="panel-heading">MY PROGRESS</div> <div class="panel-body understanding-rate"> <div class="msg"></div> <label class="label-lg">Self-assessment</label><p>How much of <strong>Práctica 5: Tecnología</strong> have you understood?</p><div class="slider-container text-center"><div id="self-assessment-slider" class="sib-slider self-assessment " data-value="1" data-percentage=""></div></div> <label class="label-lg">My notes</label> <textarea name="page-notes" class="form-control" rows="3" placeholder="Write your notes here..."></textarea> </div> <div class="panel-footer text-xs-center"> <span id="last-edited" class="mb-xs-3"> </span> <div class="actions mt-xs-3"> <button id="save-my-progress" type="button" class="btn btn-sm btn-primary text-center btn-xs-block"> <i class="fa fa-fw fa-floppy-o"></i> Save </button> </div> 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