Getting the branding right

The following think piece was written by the managing director of a leading marketing and PR consultancy firm who has carried out a lot of work on new school projects. However, this think piece is also a helpful reflection for established schools.Use the Think Piece protocol to reflect on the key messages for your school. The principles of setting up a new school are akin to a business start-up: establishing what sort...


To access the entire contents of this site, you need to log in or subscribe to it.

You can also request a Free trial or check the blog (which is also free)

All materials on this website are for the exclusive use of teachers and students at subscribing schools for the period of their subscription. Any unauthorised copying or posting of materials on other websites is an infringement of our copyright and could result in your account being blocked and legal action being taken against you.