Unit 1 - Intro to BM
The first unit of the IB Business Management syllabus provides the introductory context to business management. Unit 1 examines both the internal and external business environments, using a range of business management tools, theories, and techniques. These include types of business organizations (both for-profit and non-profit), organizational objectives, stakeholders, growth and evolution (both internal and external growth options), as well as the role of multinational companies.
The recommended teaching hours from the IB for Unit 1 of the Business Management syllabus are as follows:
- SL = 20 hours
- HL = 20 hours
The IB Business Management syllabus content for Unit 1 is outlined below. There are six topics in Unit 1: Introduction to Business Management.
Please note that there is no "HL only" content in Unit 1 of the syllabus.
Introduction to Business Management and conceptual understandings (from the guide):
Change is essential for businesses to achieve their desired aims
Creative business planning can lead to organizational success
Ethical business behaviour improves a business’ image as well as customer loyalty
Sustainable business practices can enhance a business’ existence.
Selected Pages
4.6 International marketing (HL)
Learning outcomesInternational marketing refers to the marketing of an organization’s goods and services in overseas markets....
Formulae Quiz
Formulae QuizAlthough students are supplied with a formulae sheet in the examination (both Paper 1 and Paper 2), please...
5.6 Research & development (HL)
"Fall seven times and stand up eight."- Japanese proverb"Everything that can be invented has been invented."- Charles H....
Unit 3 - Finance
Unit 3 - Finance and accountsFinance is vital to an organization's operationsThis section of the IB Business Management...
Managing the EE process
Managing the Extended Essay process - IntroductionThe Extended Essay is a core element of the IB Diploma Programme (along...
4.1 The role of marketing
“People rarely buy what they need. They buy what they want.” – Seth Godin (b.1960), American entrepreneur and best-selling...