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Unit 1 - Intro to BM

Unit 1 - Introduction to Business Management

The first unit of the IB Business Management syllabus provides the introductory context to business management. Unit 1 examines both the internal and external business environments, using a range of business management tools, theories, and techniques. These include types of business organizations (both for-profit and non-profit), organizational objectives, stakeholders, growth and evolution (both internal and external growth options), as well as the role of multinational companies.

The recommended teaching hours from the IB for Unit 1 of the Business Management syllabus are as follows:

  • SL = 20 hours
  • HL = 20 hours

The IB Business Management syllabus content for Unit 1 is outlined below. There are six topics in Unit 1: Introduction to Business Management.

Please note that there is no "HL only" content in Unit 1 of the syllabus.

Introduction to Business Management and conceptual understandings (from the guide):

  •  Change is essential for businesses to achieve their desired aims

  •  Creative business planning can lead to organizational success

  •  Ethical business behaviour improves a business’ image as well as customer loyalty

  •  Sustainable business practices can enhance a business’ existence.

Unit 1.1 - What is a business?

Unit 1.1 - What is a business?

This section of the syllabus covers the following assessment objectives:

* This topic does not appear in the syllabus released in February 2022, but has been included in the revised version published in May 2022.

Unit 1.2 - Types of business entities

Unit 1.2 - Types of business entities

This section of the syllabus covers the following assessment objectives:

Unit 1.3 - Business objectives

Unit 1.3 - Business objectives

This section of the syllabus covers the following assessment objectives:

Unit 1.4 - Stakeholders

Unit 1.4 - Stakeholders

This section of the syllabus covers the following assessment objectives:

Unit 1.5 - Growth and evolution

Unit 1.5 - Growth and evolution

This section of the syllabus covers the following assessment objectives:

  • (i) Mergers and acquisitions (M&As)

  • (ii) Takeovers

  • (iii) Joint ventures

  • (iv) Strategic alliances, and

  • (v) Franchising.

Unit 1.6 - Multinational companies (MNCs)

Unit 1.6 - Multinational companies (MNCs)

This section of the syllabus covers the following assessment objective:

Selected Pages

  • 4.6 International marketing (HL)

    Learning outcomesInternational marketing refers to the marketing of an organization’s goods and services in overseas markets....

  • Formulae Quiz

    Formulae QuizAlthough students are supplied with a formulae sheet in the examination (both Paper 1 and Paper 2), please...

  • 5.6 Research & development (HL)

    "Fall seven times and stand up eight."- Japanese proverb"Everything that can be invented has been invented."- Charles H....

  • Unit 3 - Finance

    Unit 3 - Finance and accountsFinance is vital to an organization's operationsThis section of the IB Business Management...

  • Managing the EE process

    Managing the Extended Essay process - IntroductionThe Extended Essay is a core element of the IB Diploma Programme (along...

  • 4.1 The role of marketing

    “People rarely buy what they need. They buy what they want.” – Seth Godin (b.1960), American entrepreneur and best-selling...