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style="padding-left: 4px"><i class="expander fa fa-caret-right "></i><a class="" href="https://www.student.thinkib.net/businessmanagement/page/38862/getting-started" title="Getting started">Getting started</a></li><ul class="level-1 "><li class="" style="padding-left: 14px"><i class="expander fa fa-caret-right "></i><a class="" href="https://www.student.thinkib.net/businessmanagement/page/21712/resources-for-ib-dp-business-management" title="Resources for IB DP Business Management">Resources for IB DP Business Management</a></li></ul><li class=" parent std-toplevel" style="padding-left: 4px"><i class="expander fa fa-caret-right "></i><a class="" href="https://www.student.thinkib.net/businessmanagement/page/45691/old-course-n23" title="Old course (N23)">Old course (N23)</a></li><ul class="level-1 "><li class=" parent" style="padding-left: 14px"><i class="expander fa fa-caret-right "></i><a class="" href="https://www.student.thinkib.net/businessmanagement/page/21706/unit-1" title="Unit 1">Unit 1</a></li><ul class="level-2 "><li class=" parent" style="padding-left: 28px"><i class="expander fa fa-caret-right "></i><a class="" href="https://www.student.thinkib.net/businessmanagement/page/21759/11-introduction-to-business-management" title="1.1 Introduction to business management">1.1 Introduction to business management</a></li><ul class="level-3 "><li class="" style="padding-left: 42px"><i class="expander fa fa-caret-right "></i><a class="" href="https://www.student.thinkib.net/businessmanagement/page/24086/the-role-of-businesses-in-combining-resources-to-create-goods-se" title="The role of businesses in combining resources to create goods & services">The role of businesses in combining resources to create goods & services</a></li><li class="" style="padding-left: 42px"><i class="expander fa fa-caret-right "></i><a class="" href="https://www.student.thinkib.net/businessmanagement/page/24088/business-functions-their-roles" title="Business functions & their roles">Business functions & their roles</a></li><li class="" style="padding-left: 42px"><i class="expander fa fa-caret-right "></i><a class="" href="https://www.student.thinkib.net/businessmanagement/page/24089/primary-secondary-tertiary-quaternary-sectors" title="Primary, secondary, tertiary & quaternary sectors">Primary, secondary, tertiary & quaternary sectors</a></li><li class="" style="padding-left: 42px"><i class="expander fa fa-caret-right "></i><a class="" href="https://www.student.thinkib.net/businessmanagement/page/24090/the-role-of-entrepreneurship-intrapreneurship" title="The role of entrepreneurship & intrapreneurship">The role of entrepreneurship & intrapreneurship</a></li><li class="" style="padding-left: 42px"><i class="expander fa fa-caret-right "></i><a class="" href="https://www.student.thinkib.net/businessmanagement/page/30793/11-comprehension-questions" title="1.1 Comprehension questions">1.1 Comprehension questions</a></li><li class="" style="padding-left: 42px"><i class="expander fa fa-caret-right "></i><a class="" href="https://www.student.thinkib.net/businessmanagement/page/24499/glossary-introduction-to-business-management" title="Glossary: Introduction to business management">Glossary: Introduction to business management</a></li></ul><li class=" parent" style="padding-left: 28px"><i class="expander fa fa-caret-right "></i><a class="" href="https://www.student.thinkib.net/businessmanagement/page/21766/12-types-of-organizations" title="1.2 Types of organizations">1.2 Types of organizations</a></li><ul class="level-3 "><li class="" style="padding-left: 42px"><i class="expander fa fa-caret-right "></i><a class="" href="https://www.student.thinkib.net/businessmanagement/page/22276/the-private-and-the-public-sectors" title="The private and the public sectors">The private and the public sectors</a></li><li class="" style="padding-left: 42px"><i class="expander fa fa-caret-right "></i><a class="" href="https://www.student.thinkib.net/businessmanagement/page/23648/types-of-for-profit-commercial-organizations" title="Types of for-profit (commercial) organizations">Types of for-profit (commercial) organizations</a></li><li class="" style="padding-left: 42px"><i class="expander fa fa-caret-right "></i><a class="" href="https://www.student.thinkib.net/businessmanagement/page/23658/types-of-for-profit-social-enterprises" title="Types of for-profit social enterprises">Types of for-profit social enterprises</a></li><li class="" style="padding-left: 42px"><i class="expander fa fa-caret-right "></i><a class="" href="https://www.student.thinkib.net/businessmanagement/page/23713/types-of-non-profit-social-enterprises" title="Types of non-profit social enterprises">Types of non-profit social enterprises</a></li><li class="" style="padding-left: 42px"><i class="expander fa fa-caret-right "></i><a class="" href="https://www.student.thinkib.net/businessmanagement/page/30794/12-comprehension-questions" title="1.2 Comprehension questions">1.2 Comprehension questions</a></li><li class="" style="padding-left: 42px"><i class="expander fa fa-caret-right "></i><a class="" href="https://www.student.thinkib.net/businessmanagement/page/39714/12-smart-quiz-questions" title="1.2 Smart quiz questions">1.2 Smart quiz questions</a></li><li class="" style="padding-left: 42px"><i class="expander fa fa-caret-right "></i><a class="" href="https://www.student.thinkib.net/businessmanagement/page/32862/12-types-of-organizations-question-bank" title="1.2 Types of organizations - Question bank">1.2 Types of organizations - Question bank</a></li><li class="" style="padding-left: 42px"><i class="expander fa fa-caret-right "></i><a class="" href="https://www.student.thinkib.net/businessmanagement/page/23724/glossary" title="Glossary">Glossary</a></li></ul><li class=" parent" style="padding-left: 28px"><i class="expander fa fa-caret-right "></i><a class="" href="https://www.student.thinkib.net/businessmanagement/page/21761/13-organizational-objectives" title="1.3 Organizational objectives">1.3 Organizational objectives</a></li><ul class="level-3 "><li class="" style="padding-left: 42px"><i class="expander fa fa-caret-right "></i><a class="" href="https://www.student.thinkib.net/businessmanagement/page/22221/vision-and-mission-statements" title="Vision and mission statements">Vision and mission statements</a></li><li class="" style="padding-left: 42px"><i class="expander fa fa-caret-right "></i><a class="" href="https://www.student.thinkib.net/businessmanagement/page/22232/aims-objectives-strategies-tactics" title="Aims, objectives, strategies & tactics">Aims, objectives, strategies & tactics</a></li><li class="" style="padding-left: 42px"><i class="expander fa fa-caret-right "></i><a class="" href="https://www.student.thinkib.net/businessmanagement/page/30796/13-comprehension-questions" title="1.3 Comprehension questions">1.3 Comprehension questions</a></li><li class="" style="padding-left: 42px"><i class="expander fa fa-caret-right "></i><a class="" href="https://www.student.thinkib.net/businessmanagement/page/22238/glossary" title="Glossary">Glossary</a></li></ul><li class=" parent" style="padding-left: 28px"><i class="expander fa fa-caret-right "></i><a class="" href="https://www.student.thinkib.net/businessmanagement/page/21762/14-stakeholders" title="1.4 Stakeholders">1.4 Stakeholders</a></li><ul class="level-3 "><li class="" style="padding-left: 42px"><i class="expander fa fa-caret-right "></i><a class="" href="https://www.student.thinkib.net/businessmanagement/page/22259/the-interests-of-stakeholders" title="The interests of stakeholders">The interests of stakeholders</a></li><li class="" style="padding-left: 42px"><i class="expander fa fa-caret-right "></i><a class="" href="https://www.student.thinkib.net/businessmanagement/page/22264/stakeholder-conflict" title="Stakeholder conflict">Stakeholder conflict</a></li><li class="" style="padding-left: 42px"><i class="expander fa fa-caret-right "></i><a class="" href="https://www.student.thinkib.net/businessmanagement/page/30801/14-comprehension-questions" title="1.4 Comprehension Questions">1.4 Comprehension Questions</a></li><li class="" style="padding-left: 42px"><i class="expander fa fa-caret-right "></i><a class="" href="https://www.student.thinkib.net/businessmanagement/page/39889/14-smart-quiz-questions" title="1.4 Smart quiz questions">1.4 Smart quiz questions</a></li><li class="" style="padding-left: 42px"><i class="expander fa fa-caret-right "></i><a class="" href="https://www.student.thinkib.net/businessmanagement/page/32858/14-stakeholders-question-bank" title="1.4 Stakeholders - Question bank">1.4 Stakeholders - Question bank</a></li><li class="" style="padding-left: 42px"><i class="expander fa fa-caret-right "></i><a class="" href="https://www.student.thinkib.net/businessmanagement/page/21946/glossary-stakeholders" title="Glossary - Stakeholders">Glossary - Stakeholders</a></li></ul><li class=" parent" style="padding-left: 28px"><i class="expander fa fa-caret-right "></i><a class="" href="https://www.student.thinkib.net/businessmanagement/page/21763/15-external-environment" title="1.5 External environment">1.5 External environment</a></li><ul class="level-3 "><li class="" style="padding-left: 42px"><i class="expander fa fa-caret-right "></i><a class="" href="https://www.student.thinkib.net/businessmanagement/page/24494/glossary-external-environment" title="Glossary: External environment">Glossary: External environment</a></li></ul><li class=" parent" style="padding-left: 28px"><i class="expander fa fa-caret-right "></i><a class="std-disabled" href="#" title="1.6 Growth and evolution">1.6 Growth and evolution</a></li><ul class="level-3 "><li class="" style="padding-left: 42px"><i class="expander fa fa-caret-right "></i><a class="" href="https://www.student.thinkib.net/businessmanagement/page/22300/mncs-quiz" title="MNCs Quiz">MNCs Quiz</a></li><li class="" style="padding-left: 42px"><i class="expander fa fa-caret-right "></i><a class="" href="https://www.student.thinkib.net/businessmanagement/page/24021/glossary-growth-and-evolution" title="Glossary: Growth and evolution">Glossary: Growth and evolution</a></li></ul><li class=" parent" style="padding-left: 28px"><i class="expander fa fa-caret-right "></i><a class="" href="https://www.student.thinkib.net/businessmanagement/page/21765/17-organizational-planning-tools-hl-only" title="1.7 Organizational planning tools (HL only)">1.7 Organizational planning tools (HL only)</a></li><ul class="level-3 "><li class="" style="padding-left: 42px"><i class="expander fa fa-caret-right "></i><a class="" href="https://www.student.thinkib.net/businessmanagement/page/24500/glossary-organizational-planning-tools-hl" title="Glossary: Organizational planning tools (HL)">Glossary: Organizational planning tools (HL)</a></li></ul></ul><li class=" parent" style="padding-left: 14px"><i class="expander fa fa-caret-right "></i><a class="" href="https://www.student.thinkib.net/businessmanagement/page/21699/unit-2" title="Unit 2">Unit 2</a></li><ul class="level-2 "><li class=" parent" style="padding-left: 28px"><i class="expander fa fa-caret-right "></i><a class="" href="https://www.student.thinkib.net/businessmanagement/page/21753/21-functions-evolution-of-hrm" title="2.1 Functions & evolution of HRM">2.1 Functions & evolution of HRM</a></li><ul class="level-3 "><li class="" style="padding-left: 42px"><i class="expander fa fa-caret-right "></i><a class="" href="https://www.student.thinkib.net/businessmanagement/page/25388/glossary" title="Glossary">Glossary</a></li></ul><li class=" parent" style="padding-left: 28px"><i class="expander fa fa-caret-right "></i><a class="" href="https://www.student.thinkib.net/businessmanagement/page/21754/22-organizational-structure" title="2.2 Organizational structure">2.2 Organizational structure</a></li><ul class="level-3 "><li class="" style="padding-left: 42px"><i class="expander fa fa-caret-right "></i><a class="" href="https://www.student.thinkib.net/businessmanagement/page/25471/glossary-organizational-structure" title="Glossary: Organizational structure">Glossary: Organizational structure</a></li></ul><li class=" parent" style="padding-left: 28px"><i class="expander fa fa-caret-right "></i><a class="" href="https://www.student.thinkib.net/businessmanagement/page/21755/23-leadership-and-management" title="2.3 Leadership and management">2.3 Leadership and management</a></li><ul class="level-3 "><li class="" style="padding-left: 42px"><i class="expander fa fa-caret-right "></i><a class="" href="https://www.student.thinkib.net/businessmanagement/page/24733/glossary-leadership-management" title="Glossary: Leadership & Management">Glossary: Leadership & Management</a></li></ul><li class=" parent" style="padding-left: 28px"><i class="expander fa fa-caret-right "></i><a class="" href="https://www.student.thinkib.net/businessmanagement/page/24745/24-motivation" title="2.4 Motivation">2.4 Motivation</a></li><ul class="level-3 "><li class="" style="padding-left: 42px"><i class="expander fa fa-caret-right "></i><a class="" href="https://www.student.thinkib.net/businessmanagement/page/24719/glossary-motivation" title="Glossary: Motivation">Glossary: Motivation</a></li></ul><li class=" parent" style="padding-left: 28px"><i class="expander fa fa-caret-right "></i><a class="" href="https://www.student.thinkib.net/businessmanagement/page/21757/25-organizational-culture-hl-only" title="2.5 Organizational culture (HL only)">2.5 Organizational culture (HL only)</a></li><ul class="level-3 "><li class="" style="padding-left: 42px"><i class="expander fa fa-caret-right "></i><a class="" href="https://www.student.thinkib.net/businessmanagement/page/25243/glossary-organizational-culture" title="Glossary: Organizational culture">Glossary: Organizational culture</a></li></ul><li class=" parent" style="padding-left: 28px"><i class="expander fa fa-caret-right "></i><a class="" href="https://www.student.thinkib.net/businessmanagement/page/21758/26-industrialemployee-relations-hl-only" title="2.6 Industrial/employee relations (HL only)">2.6 Industrial/employee relations (HL only)</a></li><ul class="level-3 "><li class="" style="padding-left: 42px"><i class="expander fa fa-caret-right "></i><a class="" href="https://www.student.thinkib.net/businessmanagement/page/25125/glossary-industrialemployee-relations" title="Glossary: Industrial/employee relations">Glossary: Industrial/employee relations</a></li></ul></ul><li class=" parent" style="padding-left: 14px"><i class="expander fa fa-caret-right "></i><a class="" href="https://www.student.thinkib.net/businessmanagement/page/21670/unit-3" title="Unit 3">Unit 3</a></li><ul class="level-2 "><li class=" parent" style="padding-left: 28px"><i class="expander fa fa-caret-right "></i><a class="" href="https://www.student.thinkib.net/businessmanagement/page/21744/31-sources-of-finance" title="3.1 Sources of finance">3.1 Sources of finance</a></li><ul class="level-3 "><li class="" style="padding-left: 42px"><i class="expander fa fa-caret-right "></i><a class="" href="https://www.student.thinkib.net/businessmanagement/page/24501/glossary-sources-of-finance" title="Glossary: Sources of finance">Glossary: Sources of finance</a></li></ul><li class=" parent" style="padding-left: 28px"><i class="expander fa fa-caret-right "></i><a class="" href="https://www.student.thinkib.net/businessmanagement/page/21745/32-costs-and-revenues" title="3.2 Costs and revenues">3.2 Costs and revenues</a></li><ul class="level-3 "><li class="" style="padding-left: 42px"><i class="expander fa fa-caret-right "></i><a class="" href="https://www.student.thinkib.net/businessmanagement/page/22092/glossary-costs-revenues" title="Glossary: Costs & revenues">Glossary: Costs & revenues</a></li></ul><li class=" parent" style="padding-left: 28px"><i class="expander fa fa-caret-right "></i><a class="" href="https://www.student.thinkib.net/businessmanagement/page/21746/33-break-even-analysis" title="3.3 Break-even analysis">3.3 Break-even analysis</a></li><ul class="level-3 "><li class="" style="padding-left: 42px"><i class="expander fa fa-caret-right "></i><a class="" href="https://www.student.thinkib.net/businessmanagement/page/22270/contribution-analysis" title="Contribution analysis">Contribution analysis</a></li><li class="" style="padding-left: 42px"><i class="expander fa fa-caret-right "></i><a class="" href="https://www.student.thinkib.net/businessmanagement/page/22093/glossary-break-even-analysis" title="Glossary: Break-even analysis">Glossary: Break-even analysis</a></li></ul><li class=" parent" style="padding-left: 28px"><i class="expander fa fa-caret-right "></i><a class="" href="https://www.student.thinkib.net/businessmanagement/page/21747/34-final-accounts" title="3.4 Final accounts">3.4 Final accounts</a></li><ul class="level-3 "><li class="" style="padding-left: 42px"><i class="expander fa fa-caret-right "></i><a class="" href="https://www.student.thinkib.net/businessmanagement/page/31367/glossary-final-accounts" title="Glossary: Final accounts">Glossary: Final accounts</a></li></ul><li class=" parent" style="padding-left: 28px"><i class="expander fa fa-caret-right "></i><a class="" href="https://www.student.thinkib.net/businessmanagement/page/21748/35-profitability-and-liquidity-ratio-analysis" title="3.5 Profitability and liquidity ratio analysis">3.5 Profitability and liquidity ratio analysis</a></li><ul class="level-3 "><li class="" style="padding-left: 42px"><i class="expander fa fa-caret-right "></i><a class="" href="https://www.student.thinkib.net/businessmanagement/page/25111/glossary-profitability-and-liquidity-ratio-analysis" title="Glossary: Profitability and liquidity ratio analysis">Glossary: Profitability and liquidity ratio analysis</a></li></ul><li class=" parent" style="padding-left: 28px"><i class="expander fa fa-caret-right "></i><a class="" href="https://www.student.thinkib.net/businessmanagement/page/21749/36-efficiency-ratio-analysis-hl-only" title="3.6 Efficiency ratio analysis (HL only)">3.6 Efficiency ratio analysis (HL only)</a></li><ul class="level-3 "><li class="" style="padding-left: 42px"><i class="expander fa fa-caret-right "></i><a class="" href="https://www.student.thinkib.net/businessmanagement/page/25114/glossary-efficiency-ratios" title="Glossary: Efficiency ratios">Glossary: Efficiency ratios</a></li></ul><li class=" parent" style="padding-left: 28px"><i class="expander fa fa-caret-right "></i><a class="" href="https://www.student.thinkib.net/businessmanagement/page/21750/37-cash-flow" title="3.7 Cash flow">3.7 Cash flow</a></li><ul class="level-3 "><li class="" style="padding-left: 42px"><i class="expander fa fa-caret-right "></i><a class="" href="https://www.student.thinkib.net/businessmanagement/page/25118/cash-flow-forecasts" title="Cash flow forecasts">Cash flow forecasts</a></li><li class="" style="padding-left: 42px"><i class="expander fa fa-caret-right "></i><a class="" href="https://www.student.thinkib.net/businessmanagement/page/31376/glossary-cash-flow" title="Glossary: Cash flow">Glossary: Cash flow</a></li></ul><li class=" parent" style="padding-left: 28px"><i class="expander fa fa-caret-right "></i><a class="" href="https://www.student.thinkib.net/businessmanagement/page/21751/38-investment-appraisal" title="3.8 Investment appraisal">3.8 Investment appraisal</a></li><ul class="level-3 "><li class="" style="padding-left: 42px"><i class="expander fa fa-caret-right "></i><a class="" href="https://www.student.thinkib.net/businessmanagement/page/31377/glossary-investment-appraisal-" title="Glossary: Investment appraisal ">Glossary: Investment appraisal </a></li></ul><li class=" parent" style="padding-left: 28px"><i class="expander fa fa-caret-right "></i><a class="" href="https://www.student.thinkib.net/businessmanagement/page/21752/39-budgets-hl-only" title="3.9 Budgets (HL only)">3.9 Budgets (HL only)</a></li><ul class="level-3 "><li class="" style="padding-left: 42px"><i class="expander fa fa-caret-right "></i><a class="" href="https://www.student.thinkib.net/businessmanagement/page/31378/39-budgets-hl-only-glossary" title="3.9 Budgets (HL Only) Glossary">3.9 Budgets (HL Only) Glossary</a></li></ul></ul><li class=" parent" style="padding-left: 14px"><i class="expander fa fa-caret-right "></i><a class="" href="https://www.student.thinkib.net/businessmanagement/page/21684/unit-4" title="Unit 4">Unit 4</a></li><ul class="level-2 "><li class=" parent" style="padding-left: 28px"><i class="expander fa fa-caret-right "></i><a class="" href="https://www.student.thinkib.net/businessmanagement/page/21767/41-the-role-of-marketing" title="4.1 The role of marketing">4.1 The role of marketing</a></li><ul class="level-3 "><li class="" style="padding-left: 42px"><i class="expander fa fa-caret-right "></i><a class="" href="https://www.student.thinkib.net/businessmanagement/page/25618/glossary-the-role-of-marketing" title="Glossary: The role of marketing">Glossary: The role of marketing</a></li></ul><li class=" parent" style="padding-left: 28px"><i class="expander fa fa-caret-right "></i><a class="" href="https://www.student.thinkib.net/businessmanagement/page/21768/42-marketing-planning" title="4.2 Marketing planning">4.2 Marketing planning</a></li><ul class="level-3 "><li class="" style="padding-left: 42px"><i class="expander fa fa-caret-right "></i><a class="" href="https://www.student.thinkib.net/businessmanagement/page/28328/glossary-marketing-planning" title="Glossary: Marketing planning">Glossary: Marketing planning</a></li></ul><li class=" parent" style="padding-left: 28px"><i class="expander fa fa-caret-right "></i><a class="" href="https://www.student.thinkib.net/businessmanagement/page/21769/43-sales-forecasting-hl-only" title="4.3 Sales forecasting (HL only)">4.3 Sales forecasting (HL only)</a></li><ul class="level-3 "><li class="" style="padding-left: 42px"><i class="expander fa fa-caret-right "></i><a class="" href="https://www.student.thinkib.net/businessmanagement/page/25713/glossary-sales-forecasting" title="Glossary: Sales forecasting">Glossary: Sales forecasting</a></li></ul><li class=" parent" style="padding-left: 28px"><i class="expander fa fa-caret-right "></i><a class="" href="https://www.student.thinkib.net/businessmanagement/page/21713/44-market-research" title="4.4 Market research">4.4 Market research</a></li><ul class="level-3 "><li class="" style="padding-left: 42px"><i class="expander fa fa-caret-right "></i><a class="" href="https://www.student.thinkib.net/businessmanagement/page/25208/glossary-market-research" title="Glossary: Market research">Glossary: Market research</a></li></ul><li class=" parent" style="padding-left: 28px"><i class="expander fa fa-caret-right "></i><a class="" href="https://www.student.thinkib.net/businessmanagement/page/21770/45-the-four-ps" title="4.5 The four Ps">4.5 The four Ps</a></li><ul class="level-3 "><li class=" parent" style="padding-left: 42px"><i class="expander fa fa-caret-right "></i><a class="std-disabled" href="#" title="Product">Product</a></li><ul class="level-4 "><li class="" style="padding-left: 56px"><i class="expander fa fa-caret-right "></i><a class="" href="https://www.student.thinkib.net/businessmanagement/page/22627/glossary-product" title="Glossary: Product">Glossary: Product</a></li></ul><li class=" parent" style="padding-left: 42px"><i class="expander fa fa-caret-right "></i><a class="" href="https://www.student.thinkib.net/businessmanagement/page/22525/price" title="Price">Price</a></li><ul class="level-4 "><li class="" style="padding-left: 56px"><i class="expander fa fa-caret-right "></i><a class="" href="https://www.student.thinkib.net/businessmanagement/page/22548/glossary-price" title="Glossary: Price">Glossary: Price</a></li></ul><li class=" parent" style="padding-left: 42px"><i class="expander fa fa-caret-right "></i><a class="" href="https://www.student.thinkib.net/businessmanagement/page/22567/promotion" title="Promotion">Promotion</a></li><ul class="level-4 "><li class="" style="padding-left: 56px"><i class="expander fa fa-caret-right "></i><a class="" href="https://www.student.thinkib.net/businessmanagement/page/22704/45-promotion-glossary" title="4.5 Promotion - Glossary">4.5 Promotion - Glossary</a></li></ul><li class=" parent" style="padding-left: 42px"><i class="expander fa fa-caret-right "></i><a class="" href="https://www.student.thinkib.net/businessmanagement/page/22745/place" title="Place">Place</a></li><ul class="level-4 "><li class="" style="padding-left: 56px"><i class="expander fa fa-caret-right "></i><a class="" href="https://www.student.thinkib.net/businessmanagement/page/23813/45-place-glossary" title="4.5 Place - Glossary">4.5 Place - Glossary</a></li></ul></ul><li class=" parent" style="padding-left: 28px"><i class="expander fa fa-caret-right "></i><a class="" href="https://www.student.thinkib.net/businessmanagement/page/21774/46-the-extended-marketing-mix-7-ps-hl" title="4.6 The extended marketing mix (7 Ps) (HL)">4.6 The extended marketing mix (7 Ps) (HL)</a></li><ul class="level-3 "><li class="" style="padding-left: 42px"><i class="expander fa fa-caret-right "></i><a class="" href="https://www.student.thinkib.net/businessmanagement/page/23814/glossary-the-extended-marketing-mix-hl" title="Glossary: The extended marketing mix (HL)">Glossary: The extended marketing mix (HL)</a></li></ul><li class=" parent" style="padding-left: 28px"><i class="expander fa fa-caret-right "></i><a class="" href="https://www.student.thinkib.net/businessmanagement/page/21772/47-international-marketing-hl-only" title="4.7 International marketing (HL only)">4.7 International marketing (HL only)</a></li><ul class="level-3 "><li class="" style="padding-left: 42px"><i class="expander fa fa-caret-right "></i><a class="" href="https://www.student.thinkib.net/businessmanagement/page/23815/glossary-international-marketing-hl" title="Glossary: International Marketing (HL)">Glossary: International Marketing (HL)</a></li></ul><li class=" parent" style="padding-left: 28px"><i class="expander fa fa-caret-right "></i><a class="" href="https://www.student.thinkib.net/businessmanagement/page/21773/48-e-commerce" title="4.8 E-commerce">4.8 E-commerce</a></li><ul class="level-3 "><li class="" style="padding-left: 42px"><i class="expander fa fa-caret-right "></i><a class="" href="https://www.student.thinkib.net/businessmanagement/page/23797/glossary-e-commerce" title="Glossary: E-commerce">Glossary: E-commerce</a></li></ul></ul><li class=" parent" style="padding-left: 14px"><i class="expander fa fa-caret-right "></i><a class="" href="https://www.student.thinkib.net/businessmanagement/page/21688/unit-5" title="Unit 5">Unit 5</a></li><ul class="level-2 "><li class=" parent" style="padding-left: 28px"><i class="expander fa fa-caret-right "></i><a class="" href="https://www.student.thinkib.net/businessmanagement/page/21937/51-the-role-of-operations-management" title="5.1 The role of operations management">5.1 The role of operations management</a></li><ul class="level-3 "><li class="" style="padding-left: 42px"><i class="expander fa fa-caret-right "></i><a class="" href="https://www.student.thinkib.net/businessmanagement/page/24843/glossary" title="Glossary">Glossary</a></li></ul><li class=" parent" style="padding-left: 28px"><i class="expander fa fa-caret-right "></i><a class="" href="https://www.student.thinkib.net/businessmanagement/page/21938/52-production-methods" title="5.2 Production methods">5.2 Production methods</a></li><ul class="level-3 "><li class="" style="padding-left: 42px"><i class="expander fa fa-caret-right "></i><a class="" href="https://www.student.thinkib.net/businessmanagement/page/24848/glossary" title="Glossary">Glossary</a></li></ul><li class=" parent" style="padding-left: 28px"><i class="expander fa fa-caret-right "></i><a class="" href="https://www.student.thinkib.net/businessmanagement/page/21939/53-lean-production-quality-management-hl" title="5.3 Lean production & quality management (HL)">5.3 Lean production & quality management (HL)</a></li><ul class="level-3 "><li class="" style="padding-left: 42px"><i class="expander fa fa-caret-right "></i><a class="" href="https://www.student.thinkib.net/businessmanagement/page/24839/glossary-lean-production-and-quality-management" title="Glossary: Lean Production and quality management">Glossary: Lean Production and quality management</a></li></ul><li class=" parent" style="padding-left: 28px"><i class="expander fa fa-caret-right "></i><a class="" href="https://www.student.thinkib.net/businessmanagement/page/21700/54-location" title="5.4 Location">5.4 Location</a></li><ul class="level-3 "><li class="" style="padding-left: 42px"><i class="expander fa fa-caret-right "></i><a class="" href="https://www.student.thinkib.net/businessmanagement/page/24959/glossary" title="Glossary">Glossary</a></li></ul><li class=" parent" style="padding-left: 28px"><i class="expander fa fa-caret-right "></i><a class="" href="https://www.student.thinkib.net/businessmanagement/page/21695/55-production-planning-hl" title="5.5 Production planning (HL)">5.5 Production planning (HL)</a></li><ul class="level-3 "><li class="" style="padding-left: 42px"><i class="expander fa fa-caret-right "></i><a class="" href="https://www.student.thinkib.net/businessmanagement/page/25032/glossary-production-planning" title="Glossary: Production planning">Glossary: Production planning</a></li></ul><li class=" parent" style="padding-left: 28px"><i class="expander fa fa-caret-right "></i><a class="" href="https://www.student.thinkib.net/businessmanagement/page/33222/56-research-development-hl" title="5.6 Research & development (HL)">5.6 Research & development (HL)</a></li><ul class="level-3 "><li class="" style="padding-left: 42px"><i class="expander fa fa-caret-right "></i><a class="" href="https://www.student.thinkib.net/businessmanagement/page/34014/glossary-research-development" title="Glossary: Research & Development">Glossary: Research & Development</a></li></ul><li class=" parent" style="padding-left: 28px"><i class="expander fa fa-caret-right "></i><a class="" href="https://www.student.thinkib.net/businessmanagement/page/21941/57-crisis-management-contingency-planning-hl" title="5.7 Crisis management & contingency planning (HL)">5.7 Crisis management & contingency planning (HL)</a></li><ul class="level-3 "><li class="" style="padding-left: 42px"><i class="expander fa fa-caret-right "></i><a class="" href="https://www.student.thinkib.net/businessmanagement/page/25042/glossary" title="Glossary">Glossary</a></li></ul></ul><li class=" parent" style="padding-left: 14px"><i class="expander fa fa-caret-right "></i><a class="" href="https://www.student.thinkib.net/businessmanagement/page/25115/cuegis" title="CUEGIS">CUEGIS</a></li><ul class="level-2 "><li class=" parent" style="padding-left: 28px"><i class="expander fa fa-caret-right "></i><a class="std-disabled" href="#" title="The 6 CUEGIS concepts">The 6 CUEGIS concepts</a></li><ul class="level-3 "><li class=" parent" style="padding-left: 42px"><i class="expander fa fa-caret-right "></i><a class="std-disabled" href="#" title="Ethics">Ethics</a></li><ul class="level-4 "><li class="" style="padding-left: 56px"><i class="expander fa fa-caret-right "></i><a class="" href="https://www.student.thinkib.net/businessmanagement/page/21954/mcdonalds-supersize-me" title="McDonald's - Supersize Me">McDonald's - Supersize Me</a></li></ul></ul><li class=" parent" style="padding-left: 28px"><i class="expander fa fa-caret-right "></i><a class="std-disabled" href="#" title="The CUEGIS essay">The CUEGIS essay</a></li><ul class="level-3 "><li class="" style="padding-left: 42px"><i class="expander fa fa-caret-right "></i><a class="" href="https://www.student.thinkib.net/businessmanagement/page/22876/planning-your-cuegis-essay" title="Planning your CUEGIS essay">Planning your CUEGIS essay</a></li><li class="" style="padding-left: 42px"><i class="expander fa fa-caret-right "></i><a class="" href="https://www.student.thinkib.net/businessmanagement/page/33806/paper-2-section-c-questions" title="Paper 2 Section C Questions">Paper 2 Section C Questions</a></li></ul></ul><li class=" parent" style="padding-left: 14px"><i class="expander fa fa-caret-right "></i><a class="" href="https://www.student.thinkib.net/businessmanagement/page/33959/the-ia" title="The IA">The IA</a></li><ul class="level-2 "><li class=" parent" style="padding-left: 28px"><i class="expander fa fa-caret-right "></i><a class="std-disabled" href="#" title="HL IA">HL IA</a></li><ul class="level-3 "><li class="" style="padding-left: 42px"><i class="expander fa fa-caret-right "></i><a class="" href="https://www.student.thinkib.net/businessmanagement/page/22190/35-sample-research-questions-for-the-hl-ia" title="35 sample research questions for the HL IA">35 sample research questions for the HL IA</a></li><li class="" style="padding-left: 42px"><i class="expander fa fa-caret-right "></i><a class="" href="https://www.student.thinkib.net/businessmanagement/page/22200/hl-ia-student-checklist" title="HL IA - Student Checklist">HL IA - Student Checklist</a></li><li class="" style="padding-left: 42px"><i class="expander fa fa-caret-right "></i><a class="" href="https://www.student.thinkib.net/businessmanagement/page/33508/ia-hl-poster" title="IA HL Poster">IA HL Poster</a></li></ul><li class=" parent" style="padding-left: 28px"><i class="expander fa fa-caret-right "></i><a class="std-disabled" href="#" title="SL IA">SL IA</a></li><ul class="level-3 "><li class="" style="padding-left: 42px"><i class="expander fa fa-caret-right "></i><a class="" href="https://www.student.thinkib.net/businessmanagement/page/22146/sl-ia-20-sample-titles" title="SL IA - 20 Sample Titles">SL IA - 20 Sample Titles</a></li><li class="" style="padding-left: 42px"><i class="expander fa fa-caret-right "></i><a class="" href="https://www.student.thinkib.net/businessmanagement/page/38181/faq-about-the-sl-ia" title="FAQ about the SL IA">FAQ about the SL IA</a></li></ul></ul><li class=" parent" style="padding-left: 14px"><i class="expander fa fa-caret-right "></i><a class="" href="https://www.student.thinkib.net/businessmanagement/page/22114/exams" title="Exams">Exams</a></li><ul class="level-2 "><li class="" style="padding-left: 28px"><i class="expander fa fa-caret-right "></i><a class="" href="https://www.student.thinkib.net/businessmanagement/page/22115/command-terms" title="Command Terms">Command Terms</a></li><li class="" style="padding-left: 28px"><i class="expander fa fa-caret-right "></i><a class="" href="https://www.student.thinkib.net/businessmanagement/page/36599/glossary-of-key-terms" title="Glossary of key terms">Glossary of key terms</a></li><li class=" parent" style="padding-left: 28px"><i class="expander fa fa-caret-right "></i><a class="" href="https://www.student.thinkib.net/businessmanagement/page/38059/flashcards-revision" title="Flashcards - Revision">Flashcards - Revision</a></li><ul class="level-3 "><li class=" parent" style="padding-left: 42px"><i class="expander fa fa-caret-right "></i><a class="" href="https://www.student.thinkib.net/businessmanagement/page/38060/flashcards-revision-unit-1" title="Flashcards - Revision (Unit 1)">Flashcards - Revision (Unit 1)</a></li><ul class="level-4 "><li class="" style="padding-left: 56px"><i class="expander fa fa-caret-right "></i><a class="" href="https://www.student.thinkib.net/businessmanagement/page/38056/unit-11-revision-flashcards" title="Unit 1.1 Revision Flashcards">Unit 1.1 Revision Flashcards</a></li><li class="" style="padding-left: 56px"><i class="expander fa fa-caret-right "></i><a class="" href="https://www.student.thinkib.net/businessmanagement/page/38061/unit-12-revision-flashcards" title="Unit 1.2 Revision Flashcards">Unit 1.2 Revision Flashcards</a></li><li class="" style="padding-left: 56px"><i class="expander fa fa-caret-right "></i><a class="" href="https://www.student.thinkib.net/businessmanagement/page/38067/unit-13-revision-flashcards" title="Unit 1.3 Revision Flashcards">Unit 1.3 Revision Flashcards</a></li><li class="" style="padding-left: 56px"><i class="expander fa fa-caret-right "></i><a class="" href="https://www.student.thinkib.net/businessmanagement/page/38092/unit-14-revision-flashcards" title="Unit 1.4 Revision Flashcards">Unit 1.4 Revision Flashcards</a></li><li class="" style="padding-left: 56px"><i class="expander fa fa-caret-right "></i><a class="" href="https://www.student.thinkib.net/businessmanagement/page/38096/unit-15-revision-flashcards" title="Unit 1.5 Revision Flashcards">Unit 1.5 Revision Flashcards</a></li><li class="" style="padding-left: 56px"><i class="expander fa fa-caret-right "></i><a class="" href="https://www.student.thinkib.net/businessmanagement/page/38102/unit-16-revision-flashcards" title="Unit 1.6 Revision Flashcards">Unit 1.6 Revision Flashcards</a></li><li class="" style="padding-left: 56px"><i class="expander fa fa-caret-right "></i><a class="" href="https://www.student.thinkib.net/businessmanagement/page/38103/unit-17-revision-flashcards" title="Unit 1.7 Revision Flashcards">Unit 1.7 Revision Flashcards</a></li></ul><li class=" parent" style="padding-left: 42px"><i class="expander fa fa-caret-right "></i><a class="" href="https://www.student.thinkib.net/businessmanagement/page/38114/flashcards-revision-unit-2" title="Flashcards - Revision (Unit 2)">Flashcards - Revision (Unit 2)</a></li><ul class="level-4 "><li class="" style="padding-left: 56px"><i class="expander fa fa-caret-right "></i><a class="" href="https://www.student.thinkib.net/businessmanagement/page/38121/unit-21-revision-flashcards" title="Unit 2.1 Revision Flashcards">Unit 2.1 Revision Flashcards</a></li><li class="" style="padding-left: 56px"><i class="expander fa fa-caret-right "></i><a class="" href="https://www.student.thinkib.net/businessmanagement/page/38125/unit-22-revision-flashcards" title="Unit 2.2 Revision Flashcards">Unit 2.2 Revision Flashcards</a></li><li class="" style="padding-left: 56px"><i class="expander fa fa-caret-right "></i><a class="" href="https://www.student.thinkib.net/businessmanagement/page/38126/unit-23-revision-flashcards" title="Unit 2.3 Revision Flashcards">Unit 2.3 Revision Flashcards</a></li><li class="" style="padding-left: 56px"><i class="expander fa fa-caret-right "></i><a class="" href="https://www.student.thinkib.net/businessmanagement/page/38144/unit-24-revision-flashcards" title="Unit 2.4 Revision Flashcards">Unit 2.4 Revision Flashcards</a></li><li class="" style="padding-left: 56px"><i class="expander fa fa-caret-right "></i><a class="" href="https://www.student.thinkib.net/businessmanagement/page/38146/unit-25-revision-flashcards" title="Unit 2.5 Revision Flashcards">Unit 2.5 Revision Flashcards</a></li><li class="" style="padding-left: 56px"><i class="expander fa fa-caret-right "></i><a class="" href="https://www.student.thinkib.net/businessmanagement/page/38147/unit-26-revision-flashcards-hl-only" title="Unit 2.6 Revision Flashcards (HL only)">Unit 2.6 Revision Flashcards (HL only)</a></li></ul><li class=" parent" style="padding-left: 42px"><i class="expander fa fa-caret-right "></i><a class="" href="https://www.student.thinkib.net/businessmanagement/page/38149/flashcards-revision-unit-3" title="Flashcards - Revision (Unit 3)">Flashcards - Revision (Unit 3)</a></li><ul class="level-4 "><li class="" style="padding-left: 56px"><i class="expander fa fa-caret-right "></i><a class="" href="https://www.student.thinkib.net/businessmanagement/page/38153/unit-31-revision-flashcards" title="Unit 3.1 Revision Flashcards">Unit 3.1 Revision Flashcards</a></li><li class="" style="padding-left: 56px"><i class="expander fa fa-caret-right "></i><a class="" href="https://www.student.thinkib.net/businessmanagement/page/38154/unit-32-revision-flashcards" title="Unit 3.2 Revision Flashcards">Unit 3.2 Revision Flashcards</a></li><li class="" style="padding-left: 56px"><i class="expander fa fa-caret-right "></i><a class="" href="https://www.student.thinkib.net/businessmanagement/page/38182/unit-33-revision-flashcards" title="Unit 3.3 Revision Flashcards">Unit 3.3 Revision Flashcards</a></li><li class="" style="padding-left: 56px"><i class="expander fa fa-caret-right "></i><a class="" href="https://www.student.thinkib.net/businessmanagement/page/38183/unit-34-revision-flashcards" title="Unit 3.4 Revision Flashcards">Unit 3.4 Revision Flashcards</a></li><li class="" style="padding-left: 56px"><i class="expander fa fa-caret-right "></i><a class="" href="https://www.student.thinkib.net/businessmanagement/page/38191/unit-35-revision-flashcards" title="Unit 3.5 Revision Flashcards">Unit 3.5 Revision Flashcards</a></li><li class="" style="padding-left: 56px"><i class="expander fa fa-caret-right "></i><a class="" href="https://www.student.thinkib.net/businessmanagement/page/38192/unit-36-revision-flashcards-hl" title="Unit 3.6 Revision Flashcards (HL)">Unit 3.6 Revision Flashcards (HL)</a></li><li class="" style="padding-left: 56px"><i class="expander fa fa-caret-right "></i><a class="" href="https://www.student.thinkib.net/businessmanagement/page/38193/unit-37-revision-flashcards" title="Unit 3.7 Revision Flashcards">Unit 3.7 Revision Flashcards</a></li><li class="" style="padding-left: 56px"><i class="expander fa fa-caret-right "></i><a class="" href="https://www.student.thinkib.net/businessmanagement/page/38194/unit-38-revision-flashcards" title="Unit 3.8 Revision Flashcards">Unit 3.8 Revision Flashcards</a></li><li class="" style="padding-left: 56px"><i class="expander fa fa-caret-right "></i><a class="" href="https://www.student.thinkib.net/businessmanagement/page/38195/unit-39-revision-flashcards" title="Unit 3.9 Revision Flashcards">Unit 3.9 Revision Flashcards</a></li></ul><li class=" parent" style="padding-left: 42px"><i class="expander fa fa-caret-right "></i><a class="" href="https://www.student.thinkib.net/businessmanagement/page/38196/flashcards-revision-unit-4" title="Flashcards - Revision (Unit 4)">Flashcards - Revision (Unit 4)</a></li><ul class="level-4 "><li class="" style="padding-left: 56px"><i class="expander fa fa-caret-right "></i><a class="" href="https://www.student.thinkib.net/businessmanagement/page/38198/unit-41-revision-flashcards" title="Unit 4.1 Revision Flashcards">Unit 4.1 Revision Flashcards</a></li><li class="" style="padding-left: 56px"><i class="expander fa fa-caret-right "></i><a class="" href="https://www.student.thinkib.net/businessmanagement/page/38203/unit-42-revision-flashcards" title="Unit 4.2 Revision Flashcards">Unit 4.2 Revision Flashcards</a></li><li class="" style="padding-left: 56px"><i class="expander fa fa-caret-right "></i><a class="" href="https://www.student.thinkib.net/businessmanagement/page/38217/unit-43-revision-flashcards" title="Unit 4.3 Revision Flashcards">Unit 4.3 Revision Flashcards</a></li><li class="" style="padding-left: 56px"><i class="expander fa fa-caret-right "></i><a class="" href="https://www.student.thinkib.net/businessmanagement/page/38218/unit-44-revision-flashcards" title="Unit 4.4 Revision Flashcards">Unit 4.4 Revision Flashcards</a></li><li class="" style="padding-left: 56px"><i class="expander fa fa-caret-right "></i><a class="" href="https://www.student.thinkib.net/businessmanagement/page/38219/unit-45a-product-revision-flashcards" title="Unit 4.5a Product Revision Flashcards">Unit 4.5a Product Revision Flashcards</a></li><li class="" style="padding-left: 56px"><i class="expander fa fa-caret-right "></i><a class="" href="https://www.student.thinkib.net/businessmanagement/page/38220/unit-45b-price-revision-flashcards" title="Unit 4.5b Price Revision Flashcards">Unit 4.5b Price Revision Flashcards</a></li><li class="" style="padding-left: 56px"><i class="expander fa fa-caret-right "></i><a class="" href="https://www.student.thinkib.net/businessmanagement/page/38221/unit-45c-promotion-revision-flashcards" title="Unit 4.5c Promotion Revision Flashcards">Unit 4.5c Promotion Revision Flashcards</a></li><li class="" style="padding-left: 56px"><i class="expander fa fa-caret-right "></i><a class="" href="https://www.student.thinkib.net/businessmanagement/page/38222/unit-45d-promotion-revision-flashcards" title="Unit 4.5d Promotion Revision Flashcards">Unit 4.5d Promotion Revision Flashcards</a></li><li class="" style="padding-left: 56px"><i class="expander fa fa-caret-right "></i><a class="" href="https://www.student.thinkib.net/businessmanagement/page/38223/unit-46-revision-flashcards-hl" title="Unit 4.6 Revision Flashcards (HL)">Unit 4.6 Revision Flashcards (HL)</a></li><li class="" style="padding-left: 56px"><i class="expander fa fa-caret-right "></i><a class="" href="https://www.student.thinkib.net/businessmanagement/page/38224/unit-47-revision-flashcards-hl" title="Unit 4.7 Revision Flashcards (HL)">Unit 4.7 Revision Flashcards (HL)</a></li><li class="" style="padding-left: 56px"><i class="expander fa fa-caret-right "></i><a class="" href="https://www.student.thinkib.net/businessmanagement/page/38225/unit-48-e-commerce-flashcards" title="Unit 4.8 E-commerce Flashcards">Unit 4.8 E-commerce Flashcards</a></li></ul><li class=" parent" style="padding-left: 42px"><i class="expander fa fa-caret-right "></i><a class="" href="https://www.student.thinkib.net/businessmanagement/page/38232/flashcards-revision-unit-5" title="Flashcards - Revision (Unit 5)">Flashcards - Revision (Unit 5)</a></li><ul class="level-4 "><li class="" style="padding-left: 56px"><i class="expander fa fa-caret-right "></i><a class="" href="https://www.student.thinkib.net/businessmanagement/page/38233/unit-51-revision-flashcards" title="Unit 5.1 Revision Flashcards">Unit 5.1 Revision Flashcards</a></li><li class="" style="padding-left: 56px"><i class="expander fa fa-caret-right "></i><a class="" href="https://www.student.thinkib.net/businessmanagement/page/38234/unit-52-revision-flashcards" title="Unit 5.2 Revision Flashcards">Unit 5.2 Revision Flashcards</a></li><li class="" style="padding-left: 56px"><i class="expander fa fa-caret-right "></i><a class="" href="https://www.student.thinkib.net/businessmanagement/page/38235/unit-53-revision-flashcards-hl" title="Unit 5.3 Revision Flashcards (HL)">Unit 5.3 Revision Flashcards (HL)</a></li><li class="" style="padding-left: 56px"><i class="expander fa fa-caret-right "></i><a class="" href="https://www.student.thinkib.net/businessmanagement/page/38236/unit-54-revision-flashcards" title="Unit 5.4 Revision Flashcards">Unit 5.4 Revision Flashcards</a></li><li class="" style="padding-left: 56px"><i class="expander fa fa-caret-right "></i><a class="" href="https://www.student.thinkib.net/businessmanagement/page/38237/unit-55-revision-flashcards-hl" title="Unit 5.5 Revision Flashcards (HL)">Unit 5.5 Revision Flashcards (HL)</a></li><li class="" style="padding-left: 56px"><i class="expander fa fa-caret-right "></i><a class="" href="https://www.student.thinkib.net/businessmanagement/page/38238/unit-56-revision-flashcards-hl" title="Unit 5.6 Revision Flashcards (HL)">Unit 5.6 Revision Flashcards (HL)</a></li><li class="" style="padding-left: 56px"><i class="expander fa fa-caret-right "></i><a class="" href="https://www.student.thinkib.net/businessmanagement/page/38239/unit-57-revision-flashcards-hl" title="Unit 5.7 Revision Flashcards (HL)">Unit 5.7 Revision Flashcards (HL)</a></li></ul></ul><li class="" style="padding-left: 28px"><i class="expander fa fa-caret-right "></i><a class="" href="https://www.student.thinkib.net/businessmanagement/page/33830/formulae-quiz" title="Formulae Quiz">Formulae Quiz</a></li><li class=" parent" style="padding-left: 28px"><i class="expander fa fa-caret-right "></i><a class="std-disabled" href="#" title="Paper 1 Pre-release case study">Paper 1 Pre-release case study</a></li><ul class="level-3 "><li class="" style="padding-left: 42px"><i class="expander fa fa-caret-right "></i><a class="" href="https://www.student.thinkib.net/businessmanagement/page/44969/n22-case-study-ele-plc" title="N22 Case Study (ELE PLC)">N22 Case Study (ELE PLC)</a></li><li class=" parent" style="padding-left: 42px"><i class="expander fa fa-caret-right "></i><a class="std-disabled" href="#" title="M22 (Peacewick Uni)">M22 (Peacewick Uni)</a></li><ul class="level-4 "><li class="" style="padding-left: 56px"><i class="expander fa fa-caret-right "></i><a class="" href="https://www.student.thinkib.net/businessmanagement/page/44106/additional-exam-questions-paper-1" title="Additional exam questions (Paper 1)">Additional exam questions (Paper 1)</a></li></ul><li class="" style="padding-left: 42px"><i class="expander fa fa-caret-right "></i><a class="" href="https://www.student.thinkib.net/businessmanagement/page/32840/may-2020-p-s-trawlers" title="May 2020 (P&S Trawlers)">May 2020 (P&S Trawlers)</a></li><li class=" parent" style="padding-left: 42px"><i class="expander fa fa-caret-right "></i><a class="std-disabled" href="#" title="M23 Paper 1">M23 Paper 1</a></li><ul class="level-4 "><li class="" style="padding-left: 56px"><i class="expander fa fa-caret-right "></i><a class="" href="https://www.student.thinkib.net/businessmanagement/page/47825/paper-1-svt-study-guide-shirin-karimi" title="Paper 1 SVT Study Guide (Shirin Karimi)">Paper 1 SVT Study Guide (Shirin Karimi)</a></li></ul></ul><li class="" style="padding-left: 28px"><i class="expander fa fa-caret-right "></i><a class="" href="https://www.student.thinkib.net/businessmanagement/page/26095/exam-study-tips-resources" title="Exam & Study tips (resources)">Exam & Study tips (resources)</a></li><li class="" style="padding-left: 28px"><i class="expander fa fa-caret-right "></i><a class="" href="https://www.student.thinkib.net/businessmanagement/page/31342/revision-exams-top-tips" title="Revision & Exams - Top tips">Revision & Exams - Top tips</a></li><li class="" style="padding-left: 28px"><i class="expander fa fa-caret-right "></i><a class="" href="https://www.student.thinkib.net/businessmanagement/page/47460/top-tips-for-m23-exams" title="Top Tips for M23 Exams">Top Tips for M23 Exams</a></li></ul></ul><li class=" parent std-toplevel" style="padding-left: 4px"><i class="expander fa fa-caret-right "></i><a class="" href="https://www.student.thinkib.net/businessmanagement/page/43522/unit-1-intro-to-bm" title="Unit 1 - Intro to BM">Unit 1 - Intro to BM</a></li><ul class="level-1 "><li class="" style="padding-left: 14px"><i class="expander fa fa-caret-right "></i><a class="" href="https://www.student.thinkib.net/businessmanagement/page/44034/11-what-is-a-business" title="1.1 What is a business?">1.1 What is a business?</a></li><li class="" style="padding-left: 14px"><i class="expander fa fa-caret-right "></i><a class="" href="https://www.student.thinkib.net/businessmanagement/page/44016/12-types-of-business-entities" title="1.2 Types of business entities">1.2 Types of business entities</a></li><li class="" style="padding-left: 14px"><i class="expander fa fa-caret-right "></i><a class="" href="https://www.student.thinkib.net/businessmanagement/page/44041/13-business-objectives" title="1.3 Business objectives">1.3 Business objectives</a></li><li class="" style="padding-left: 14px"><i class="expander fa fa-caret-right "></i><a class="" href="https://www.student.thinkib.net/businessmanagement/page/44044/14-stakeholders" title="1.4 Stakeholders">1.4 Stakeholders</a></li><li class="" style="padding-left: 14px"><i class="expander fa fa-caret-right "></i><a class="" href="https://www.student.thinkib.net/businessmanagement/page/44045/15-growth-and-evolution" title="1.5 Growth and evolution">1.5 Growth and evolution</a></li><li class="" style="padding-left: 14px"><i class="expander fa fa-caret-right "></i><a class="" href="https://www.student.thinkib.net/businessmanagement/page/44046/16-multinational-companies" title="1.6 Multinational companies">1.6 Multinational companies</a></li></ul><li class=" parent std-toplevel" style="padding-left: 4px"><i class="expander fa fa-caret-right "></i><a class="" href="https://www.student.thinkib.net/businessmanagement/page/43530/unit-2-hrm" title="Unit 2 - HRM">Unit 2 - HRM</a></li><ul class="level-1 "><li class=" parent" style="padding-left: 14px"><i class="expander fa fa-caret-right "></i><a class="" href="https://www.student.thinkib.net/businessmanagement/page/44253/21-introduction-to-hrm" title="2.1 Introduction to HRM">2.1 Introduction to HRM</a></li><ul class="level-2 "><li class="" style="padding-left: 28px"><i class="expander fa fa-caret-right "></i><a class="" href="https://www.student.thinkib.net/businessmanagement/page/44256/role-of-hrm" title="Role of HRM">Role of HRM</a></li><li class="" style="padding-left: 28px"><i class="expander fa fa-caret-right "></i><a class="" href="https://www.student.thinkib.net/businessmanagement/page/44257/factors-that-influence-hr-planning" title="Factors that influence HR planning">Factors that influence HR planning</a></li><li class="" style="padding-left: 28px"><i class="expander fa fa-caret-right "></i><a class="" href="https://www.student.thinkib.net/businessmanagement/page/44282/reasons-for-resistance-to-change" title="Reasons for resistance to change">Reasons for resistance to change</a></li><li class="" style="padding-left: 28px"><i class="expander fa fa-caret-right "></i><a class="" href="https://www.student.thinkib.net/businessmanagement/page/44283/hr-strategies-for-reducing-the-impact-of-change-resistance-to-ch" title="HR strategies for reducing the impact of change & resistance to change">HR strategies for reducing the impact of change & resistance to change</a></li><li class="" style="padding-left: 28px"><i class="expander fa fa-caret-right "></i><a class="" href="https://www.student.thinkib.net/businessmanagement/page/45458/21-true-or-false-quiz" title="2.1 True or False quiz">2.1 True or False quiz</a></li><li class="" style="padding-left: 28px"><i class="expander fa fa-caret-right "></i><a class="" href="https://www.student.thinkib.net/businessmanagement/page/43677/21-glossary-of-key-terms" title="2.1 Glossary of key terms">2.1 Glossary of key terms</a></li></ul><li class="" style="padding-left: 14px"><i class="expander fa fa-caret-right "></i><a class="" href="https://www.student.thinkib.net/businessmanagement/page/43875/22-organizational-structure" title="2.2 Organizational structure">2.2 Organizational structure</a></li><li class=" parent" style="padding-left: 14px"><i class="expander fa fa-caret-right "></i><a class="" href="https://www.student.thinkib.net/businessmanagement/page/44338/23-leadership-and-management" title="2.3 Leadership and management">2.3 Leadership and management</a></li><ul class="level-2 "><li class="" style="padding-left: 28px"><i class="expander fa fa-caret-right "></i><a class="" href="https://www.student.thinkib.net/businessmanagement/page/45462/23-true-or-false-quiz" title="2.3 True or False Quiz">2.3 True or False Quiz</a></li></ul><li class=" parent" style="padding-left: 14px"><i class="expander fa fa-caret-right "></i><a class="" href="https://www.student.thinkib.net/businessmanagement/page/43829/24-motivation-and-demotivation" title="2.4 Motivation and demotivation">2.4 Motivation and demotivation</a></li><ul class="level-2 "><li class="" style="padding-left: 28px"><i class="expander fa fa-caret-right "></i><a class="" href="https://www.student.thinkib.net/businessmanagement/page/44371/types-of-training" title="Types of training">Types of training</a></li></ul><li class="" style="padding-left: 14px"><i class="expander fa fa-caret-right "></i><a class="" href="https://www.student.thinkib.net/businessmanagement/page/44390/25-organizational-corporate-culture-hl" title="2.5 Organizational (corporate) culture (HL)">2.5 Organizational (corporate) culture (HL)</a></li><li class="" style="padding-left: 14px"><i class="expander fa fa-caret-right "></i><a class="" href="https://www.student.thinkib.net/businessmanagement/page/44247/26-communication" title="2.6 Communication">2.6 Communication</a></li></ul><li class=" parent std-toplevel" style="padding-left: 4px"><i class="expander fa fa-caret-right "></i><a class="" href="https://www.student.thinkib.net/businessmanagement/page/43545/unit-3-finance" title="Unit 3 - Finance">Unit 3 - Finance</a></li><ul class="level-1 "><li class=" parent" style="padding-left: 14px"><i class="expander fa fa-caret-right "></i><a class="" href="https://www.student.thinkib.net/businessmanagement/page/44435/31-introduction-to-finance" title="3.1 Introduction to finance">3.1 Introduction to finance</a></li><ul class="level-2 "><li class="" style="padding-left: 28px"><i class="expander fa fa-caret-right "></i><a class="" href="https://www.student.thinkib.net/businessmanagement/page/44431/31-introduction-to-finance-role-of-finance" title="3.1 Introduction to finance - role of finance">3.1 Introduction to finance - role of finance</a></li><li class="" style="padding-left: 28px"><i class="expander fa fa-caret-right "></i><a class="" href="https://www.student.thinkib.net/businessmanagement/page/45634/31-glossary-of-key-term" title="3.1 Glossary of key term">3.1 Glossary of key term</a></li></ul><li class=" parent" style="padding-left: 14px"><i class="expander fa fa-caret-right "></i><a class="" href="https://www.student.thinkib.net/businessmanagement/page/44436/32-sources-of-finance" title="3.2 Sources of finance">3.2 Sources of finance</a></li><ul class="level-2 "><li class="" style="padding-left: 28px"><i class="expander fa fa-caret-right "></i><a class="" href="https://www.student.thinkib.net/businessmanagement/page/44437/internal-sources-of-finance" title="Internal sources of finance">Internal sources of finance</a></li><li class="" style="padding-left: 28px"><i class="expander fa fa-caret-right "></i><a class="" href="https://www.student.thinkib.net/businessmanagement/page/44450/external-sources-of-finance" title="External sources of finance">External sources of finance</a></li><li class="" style="padding-left: 28px"><i class="expander fa fa-caret-right "></i><a class="" href="https://www.student.thinkib.net/businessmanagement/page/44479/appropriateness-of-sources-of-finance" title="Appropriateness of sources of finance">Appropriateness of sources of finance</a></li><li class="" style="padding-left: 28px"><i class="expander fa fa-caret-right "></i><a class="" href="https://www.student.thinkib.net/businessmanagement/page/45483/32-true-or-false-quiz" title="3.2 True or False Quiz">3.2 True or False Quiz</a></li><li class="" style="padding-left: 28px"><i class="expander fa fa-caret-right "></i><a class="" href="https://www.student.thinkib.net/businessmanagement/page/43688/32-glossary-of-key-terms" title="3.2 Glossary of key terms">3.2 Glossary of key terms</a></li></ul><li class="" style="padding-left: 14px"><i class="expander fa fa-caret-right "></i><a class="" href="https://www.student.thinkib.net/businessmanagement/page/44486/33-costs-and-revenues" title="3.3 Costs and revenues">3.3 Costs and revenues</a></li><li class="" style="padding-left: 14px"><i class="expander fa fa-caret-right "></i><a class="" href="https://www.student.thinkib.net/businessmanagement/page/44492/34-final-accounts" title="3.4 Final accounts">3.4 Final accounts</a></li><li class="" style="padding-left: 14px"><i class="expander fa fa-caret-right "></i><a class="" href="https://www.student.thinkib.net/businessmanagement/page/44593/35-profitability-liquidity-ratio-analysis" title="3.5 Profitability & liquidity ratio analysis">3.5 Profitability & liquidity ratio analysis</a></li><li class="" style="padding-left: 14px"><i class="expander fa fa-caret-right "></i><a class="" href="https://www.student.thinkib.net/businessmanagement/page/44627/36-efficiency-ratio-analysis-hl-only" title="3.6 Efficiency ratio analysis (HL only)">3.6 Efficiency ratio analysis (HL only)</a></li><li class="" style="padding-left: 14px"><i class="expander fa fa-caret-right "></i><a class="" href="https://www.student.thinkib.net/businessmanagement/page/44493/37-cash-flow" title="3.7 Cash flow">3.7 Cash flow</a></li><li class=" parent" style="padding-left: 14px"><i class="expander fa fa-caret-right "></i><a class="" href="https://www.student.thinkib.net/businessmanagement/page/44515/38-investment-appraisal" title="3.8 Investment appraisal">3.8 Investment appraisal</a></li><ul class="level-2 "><li class="" style="padding-left: 28px"><i class="expander fa fa-caret-right "></i><a class="" href="https://www.student.thinkib.net/businessmanagement/page/44519/net-present-value-npv-hl" title="Net present value (NPV) (HL)">Net present value (NPV) (HL)</a></li></ul><li class="" style="padding-left: 14px"><i class="expander fa fa-caret-right "></i><a class="" href="https://www.student.thinkib.net/businessmanagement/page/44564/39-budgets-hl" title="3.9 Budgets (HL)">3.9 Budgets (HL)</a></li></ul><li class="current parent std-toplevel" style="padding-left: 4px"><i class="expander fa fa-caret-right fa-rotate-90"></i><a class="" href="https://www.student.thinkib.net/businessmanagement/page/43547/unit-4-marketing" title="Unit 4 - Marketing">Unit 4 - Marketing</a></li><ul class="level-1 expanded"><li class="" style="padding-left: 14px"><i class="expander fa fa-caret-right "></i><a class="" href="https://www.student.thinkib.net/businessmanagement/page/44637/41-introduction-to-marketing" title="4.1 Introduction to marketing">4.1 Introduction to marketing</a></li><li class="" style="padding-left: 14px"><i class="expander fa fa-caret-right "></i><a class="" href="https://www.student.thinkib.net/businessmanagement/page/43823/42-marketing-planning" title="4.2 Marketing planning">4.2 Marketing planning</a></li><li class=" parent" style="padding-left: 14px"><i class="expander fa fa-caret-right "></i><a class="" href="https://www.student.thinkib.net/businessmanagement/page/44660/43-sales-forecasting-hl" title="4.3 Sales forecasting (HL)">4.3 Sales forecasting (HL)</a></li><ul class="level-2 "><li class="" style="padding-left: 28px"><i class="expander fa fa-caret-right "></i><a class="" href="https://www.student.thinkib.net/businessmanagement/page/44669/benefits-limitations-of-sales-forecasting" title="Benefits & limitations of sales forecasting">Benefits & limitations of sales forecasting</a></li></ul><li class=" parent" style="padding-left: 14px"><i class="expander fa fa-caret-right "></i><a class="" href="https://www.student.thinkib.net/businessmanagement/page/44679/44-market-research" title="4.4 Market research">4.4 Market research</a></li><ul class="level-2 "><li class="" style="padding-left: 28px"><i class="expander fa fa-caret-right "></i><a class="" href="https://www.student.thinkib.net/businessmanagement/page/44680/why-how-organizations-carry-out-market-research" title="Why & how organizations carry out market research">Why & how organizations carry out market research</a></li></ul><li class=" parent" style="padding-left: 14px"><i class="expander fa fa-caret-right "></i><a class="" href="https://www.student.thinkib.net/businessmanagement/page/44720/45-the-seven-ps-of-the-marketing-mix" title="4.5 The seven Ps of the marketing mix">4.5 The seven Ps of the marketing mix</a></li><ul class="level-2 "><li class="" style="padding-left: 28px"><i class="expander fa fa-caret-right "></i><a class="" href="https://www.student.thinkib.net/businessmanagement/page/44740/451-product" title="4.5.1 Product">4.5.1 Product</a></li><li class="" style="padding-left: 28px"><i class="expander fa fa-caret-right "></i><a class="" href="https://www.student.thinkib.net/businessmanagement/page/44782/453-promotion" title="4.5.3 Promotion">4.5.3 Promotion</a></li></ul><li class="" style="padding-left: 14px"><i class="expander fa fa-caret-right "></i><a class="" href="https://www.student.thinkib.net/businessmanagement/page/44697/46-international-marketing-hl" title="4.6 International marketing (HL)">4.6 International marketing (HL)</a></li></ul><li class=" parent std-toplevel" style="padding-left: 4px"><i class="expander fa fa-caret-right "></i><a class="" href="https://www.student.thinkib.net/businessmanagement/page/43565/unit-5-operations-mgt" title="Unit 5 - Operations Mgt">Unit 5 - Operations Mgt</a></li><ul class="level-1 "><li class="" style="padding-left: 14px"><i class="expander fa fa-caret-right "></i><a class="" href="https://www.student.thinkib.net/businessmanagement/page/44817/51-introduction-to-operations-management" title="5.1 Introduction to operations management">5.1 Introduction to operations management</a></li><li class="" style="padding-left: 14px"><i class="expander fa fa-caret-right "></i><a class="" href="https://www.student.thinkib.net/businessmanagement/page/44812/52-operations-methods" title="5.2 Operations methods">5.2 Operations methods</a></li><li class="" style="padding-left: 14px"><i class="expander fa fa-caret-right "></i><a class="" href="https://www.student.thinkib.net/businessmanagement/page/44861/53-lean-production-quality-management-hl" title="5.3 Lean production & quality management (HL)">5.3 Lean production & quality management (HL)</a></li><li class="" style="padding-left: 14px"><i class="expander fa fa-caret-right "></i><a class="" href="https://www.student.thinkib.net/businessmanagement/page/44840/55-break-even-analysis" title="5.5 Break-even analysis">5.5 Break-even analysis</a></li><li class="" style="padding-left: 14px"><i class="expander fa fa-caret-right "></i><a class="" href="https://www.student.thinkib.net/businessmanagement/page/44890/56-production-planning-hl" title="5.6 Production planning (HL)">5.6 Production planning (HL)</a></li><li class="" style="padding-left: 14px"><i class="expander fa fa-caret-right "></i><a class="" href="https://www.student.thinkib.net/businessmanagement/page/45242/57-crisis-management-contingency-planning-hl" title="5.7 Crisis management & contingency planning (HL)">5.7 Crisis management & contingency planning (HL)</a></li><li class="" style="padding-left: 14px"><i class="expander fa fa-caret-right "></i><a class="" href="https://www.student.thinkib.net/businessmanagement/page/45669/59-management-information-systems-hl" title="5.9 Management Information Systems (HL)">5.9 Management Information Systems (HL)</a></li></ul><li class=" parent std-toplevel" style="padding-left: 4px"><i class="expander fa fa-caret-right "></i><a class="" href="https://www.student.thinkib.net/businessmanagement/page/43603/exams" title="Exams">Exams</a></li><ul class="level-1 "><li class="" style="padding-left: 14px"><i class="expander fa fa-caret-right "></i><a class="" href="https://www.student.thinkib.net/businessmanagement/page/43740/command-terms" title="Command terms">Command terms</a></li><li class="" style="padding-left: 14px"><i class="expander fa fa-caret-right "></i><a class="" href="https://www.student.thinkib.net/businessmanagement/page/45612/glossary-of-key-terms" title="Glossary of key terms">Glossary of key terms</a></li></ul><li class=" parent std-toplevel" style="padding-left: 4px"><i class="expander fa fa-caret-right "></i><a class="" href="https://www.student.thinkib.net/businessmanagement/page/33955/the-core" title="The Core">The Core</a></li><ul class="level-1 "><li class=" parent" style="padding-left: 14px"><i class="expander fa fa-caret-right "></i><a class="std-disabled" href="#" title="The EE">The EE</a></li><ul class="level-2 "><li class="" style="padding-left: 28px"><i class="expander fa fa-caret-right "></i><a class="" href="https://www.student.thinkib.net/businessmanagement/page/32857/ee-planning-form" title="EE Planning form">EE Planning form</a></li><li class="" style="padding-left: 28px"><i class="expander fa fa-caret-right "></i><a class="" href="https://www.student.thinkib.net/businessmanagement/page/37390/managing-the-ee-process" title="Managing the EE process">Managing the EE process</a></li></ul><li class="" style="padding-left: 14px"><i class="expander fa fa-caret-right "></i><a class="" href="https://www.student.thinkib.net/businessmanagement/page/25192/tok-bm" title="TOK & BM">TOK & BM</a></li></ul><li class=" parent std-toplevel" style="padding-left: 4px"><i class="expander fa fa-caret-right "></i><a class="" href="https://www.student.thinkib.net/businessmanagement/page/22100/misc" title="Misc">Misc</a></li><ul class="level-1 "><li class="" style="padding-left: 14px"><i class="expander fa fa-caret-right "></i><a class="" href="https://www.student.thinkib.net/businessmanagement/page/22208/how-well-do-you-know-the-bm-course" title="How well do you know the BM course?">How well do you know the BM course?</a></li><li class=" parent" style="padding-left: 14px"><i class="expander fa fa-caret-right "></i><a class="std-disabled" href="#" title="Distance Learning">Distance Learning</a></li><ul class="level-2 "><li class="" style="padding-left: 28px"><i class="expander fa fa-caret-right "></i><a class="" href="https://www.student.thinkib.net/businessmanagement/page/39730/financial-literacy-simulation-game" title="Financial literacy simulation game">Financial literacy simulation game</a></li><li class="" style="padding-left: 28px"><i class="expander fa fa-caret-right "></i><a class="" href="https://www.student.thinkib.net/businessmanagement/page/34551/starter-activities-business-management-trivia-quizzes" title="Starter Activities - Business Management Trivia Quizzes">Starter Activities - Business Management Trivia Quizzes</a></li></ul><li class="" style="padding-left: 14px"><i class="expander fa fa-caret-right "></i><a class="" href="https://www.student.thinkib.net/businessmanagement/page/33511/glossary-of-key-terms-index" title="Glossary of key terms - index">Glossary of key terms - index</a></li><li class=" parent" style="padding-left: 14px"><i class="expander fa fa-caret-right "></i><a class="" href="https://www.student.thinkib.net/businessmanagement/page/36815/revision-key-terms" title="Revision - Key terms">Revision - Key terms</a></li><ul class="level-2 "><li class="" style="padding-left: 28px"><i class="expander fa fa-caret-right "></i><a class="" href="https://www.student.thinkib.net/businessmanagement/page/36818/unit-1-key-terms-business-organization-environment" title="Unit 1 Key terms - Business organization & environment">Unit 1 Key terms - Business organization & environment</a></li><li class="" style="padding-left: 28px"><i class="expander fa fa-caret-right "></i><a class="" href="https://www.student.thinkib.net/businessmanagement/page/36871/unit-2-key-terms-human-resource-management" title="Unit 2 Key terms - Human Resource Management">Unit 2 Key terms - Human Resource Management</a></li><li class="" style="padding-left: 28px"><i class="expander fa fa-caret-right "></i><a class="" href="https://www.student.thinkib.net/businessmanagement/page/36874/unit-3-key-terms-finance-accounts" title="Unit 3 Key terms - Finance & accounts">Unit 3 Key terms - Finance & accounts</a></li><li class="" style="padding-left: 28px"><i class="expander fa fa-caret-right "></i><a class="" href="https://www.student.thinkib.net/businessmanagement/page/36882/unit-4-key-terms-marketing-" title="Unit 4 Key terms - Marketing ">Unit 4 Key terms - Marketing </a></li><li class="" style="padding-left: 28px"><i class="expander fa fa-caret-right "></i><a class="" href="https://www.student.thinkib.net/businessmanagement/page/36887/unit-5-key-terms-operations-management" title="Unit 5 Key terms - Operations management">Unit 5 Key terms - Operations management</a></li></ul><li class="" style="padding-left: 14px"><i class="expander fa fa-caret-right "></i><a class="" href="https://www.student.thinkib.net/businessmanagement/page/38055/entrepreneurs-leaders-quiz" title="Entrepreneurs & Leaders Quiz">Entrepreneurs & Leaders Quiz</a></li></ul></ul></nav> </div> </div> </div> </div><div style="margin-top: 20px;"><style type="text/css">
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<div id="main-column" class="span9"> <article id="unit-4-marketing" style="margin-top: 16px;">
<h1 class="section-title">Unit 4 - Marketing</h1>
<ul class="breadcrumb"><li><a title="Home" href="https://www.student.thinkib.net/businessmanagement"><i class="fa fa-home"></i></a><span class="divider">/</span></li><li><span class="active">Unit 4 - Marketing</span></li></ul>
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<div class="panel panel-has-footer" style="box-shadow: rgba(17, 0, 51, 0.3) 0px 10px 30px -15px; border-color: rgb(61, 30, 128);"><div class="panel-heading" style="background-color: rgb(61, 30, 128);"><a class="expander pull-right" href="#"><span class="fa fa-plus"></span></a><div><p><strong><span style="font-family:arial,helvetica,sans-serif;">Unit 4 - Marketing</span></strong></p></div></div><div class="panel-footer" style="background-color: rgb(247, 245, 250);"><div><div class="polaroid-left"><img alt="" height="104" src="/media/ib/businessmanagement/images/marketing-mix.png" width="333" /></div><p>Effective marketing is core to the success of all business organizations. Unit 4 of the IB Business Management syllabus examines a range of marketing tools, theories, and techniques.</p><p>Marketing is far more than just about advertising or promotion, or even the traditional 4 Ps of marketing: product, price, promotion and place. The 7Ps of the marketing mix feature in the syllabus for SL and HL students.</p><p>In line with the syllabus, students should also be able to discuss the Marketing topics through the key concepts of change, ethics, sustainability, and creativity.</p><hr class="hidden" /><div class="row-fluid"><div class="span6"><ul class="branded"><li><p><a href="businessmanagement/page/44637/41-introduction-to-marketing" title="New syllabus 2022 » Unit 4 - Marketing (WIP) » 4.1 Introduction to marketing">4.1 Introduction to marketing</a></p></li><li><p><a href="businessmanagement/page/43823/42-marketing-planning" title="New syllabus 2022 » Unit 4 - Marketing (WIP) » 4.2 Marketing planning">4.2 Marketing planning</a></p></li><li><p><a href="businessmanagement/page/44660/43-sales-forecasting-hl" title="New syllabus 2022 » Unit 4 - Marketing » 4.3 Sales forecasting (HL)">4.3 Sales forecasting (HL only)</a></p></li></ul></div><div class="span6"><ul class="branded"><li><p><a href="businessmanagement/page/44679/44-market-research" title="New syllabus 2022 » Unit 4 - Marketing » 4.4 Market research">4.4 Market research</a></p></li><li><p><a href="businessmanagement/page/44720/45-the-seven-ps-of-the-marketing-mix" title="New syllabus 2022 » Unit 4 - Marketing » 4.5 The seven Ps of the marketing mix">4.5 The seven Ps of the marketing mix</a></p></li><li><p><a href="https://www.thinkib.net/businessmanagement/page/44697/46-international-marketing-hl" title="New syllabus 2022 » Unit 4 - Marketing » 4.6 International marketing (HL)">4.6 International marketing (HL only)</a></p></li></ul></div></div><hr class="hidden" /><span style="font-family:arial,helvetica,sans-serif;">Marketing and conceptual understandings (from the guide):</span><ul><li><p><span class="snippet-fa fa fa-exchange fa-lg" style="color: rgb(103, 7, 124);"> </span> Social, cultural, and technological <strong>change </strong>can impact the language and medium of marketing</p></li><li><p><span class="snippet-fa fa fa-cubes fa-lg" style="color: rgb(103, 7, 124);"> </span> Creative ways of informing stakeholders can lead to positive business outcomes</p></li><li><p><span class="snippet-fa fa fa-check-circle-o fa-lg" style="color: rgb(103, 7, 124);"> </span> <strong>Ethical </strong>marketing practices can enhance a business’ brand image</p></li><li><p><span class="snippet-fa fa fa-leaf fa-lg" style="color: rgb(103, 7, 124);"> </span> <strong>Sustainable </strong>marketing practices can be effective for business success</p></li></ul></div></div></div><hr class="hidden" /><p>The recommended teaching hours from the IB for Unit 4 of the Business Management syllabus are as follows:</p><ul class="branded"><li>SL = 30 hours</li><li>HL = 35 hours</li></ul><p>The IB Business Management syllabus content for Unit 3 is outlined below. There are six topics in Unit 4: Marketing.</p><hr class="hidden" /><div class="panel panel-has-footer" style="box-shadow: rgba(17, 0, 51, 0.3) 0px 10px 30px -15px; border-color: rgb(61, 30, 128);"><div class="panel-heading" style="background-color: rgb(61, 30, 128);"><a class="expander pull-right" href="#"><span class="fa fa-plus"></span></a><div><p><strong><span style="font-family:arial,helvetica,sans-serif;"><a href="businessmanagement/page/21767/41-the-role-of-marketing" title="Unit 4 » 4.1 The role of marketing"><span style="color:#FFFFFF;">Unit 4.1 - </span></a>Introduction to marketing<a href="businessmanagement/page/21767/41-the-role-of-marketing" title="Unit 4 » 4.1 The role of marketing"><span style="color:#FFFFFF;"></span></a></span></strong></p></div></div><div class="panel-body"><div><p><img alt="" height="114" src="/media/ib/businessmanagement/images/marketing.jpg" width="325" /></p><p><a href="https://www.thinkib.net/businessmanagement/page/44637/41-introduction-to-marketing" title="New syllabus 2022 » Unit 4 - Marketing (WIP) » 4.1 Introduction to marketing">Unit 4.1 - Introduction to marketing</a></p><p>This section of the syllabus covers the following assessment objectives:</p><ul class="branded"><li><p><a href="https://www.thinkib.net/businessmanagement/page/44638/market-orientation-vs-product-orientation" title="New syllabus 2022 » Unit 4 - Marketing (WIP) » 4.1 Introduction to marketing » Market orientation vs Product orientation">Market orientation versus product orientation</a> (AO2)</p></li><li><p><a href="https://www.thinkib.net/businessmanagement/page/44639/market-share" title="New syllabus 2022 » Unit 4 - Marketing (WIP) » 4.1 Introduction to marketing » Market share">Market share</a> (AO2, AO4)</p></li><li><p><a href="https://www.thinkib.net/businessmanagement/page/44641/market-growth" title="New syllabus 2022 » Unit 4 - Marketing (WIP) » 4.1 Introduction to marketing » Market growth">Market growth</a> (AO2, AO4)</p></li><li><p><a href="https://www.thinkib.net/businessmanagement/page/44642/importance-of-market-share-market-leadership-hl" title="New syllabus 2022 » Unit 4 - Marketing (WIP) » 4.1 Introduction to marketing » Importance of market share & market leadership (HL)">The importance of market share and market leadership</a> (HL only) (AO3)</p></li></ul></div></div></div><div class="panel panel-has-footer" style="box-shadow: rgba(17, 0, 51, 0.3) 0px 10px 30px -15px; border-color: rgb(61, 30, 128);"><div class="panel-heading" style="background-color: rgb(61, 30, 128);"><div><p><span style="font-family:arial,helvetica,sans-serif;"><a href="businessmanagement/page/21768/42-marketing-planning" title="Unit 4 » 4.2 Marketing planning"><span style="color:#FFFFFF;">Unit 4.2 - Marketing planning</span></a></span></p></div></div><div class="panel-body"><div><p><img alt="" src="/media/ib/businessmanagement/images/markets.jpg" style="width: 300px; height: 172px;" /></p><p><a href="https://www.thinkib.net/businessmanagement/page/43823/42-marketing-planning" title="New syllabus 2022 » Unit 4 - Marketing (WIP) » 4.2 Marketing planning">Unit 4.2 - Marketing planning</a></p><p>This section of the syllabus covers the following assessment objectives:</p><ul class="branded"><li><p><a href="https://www.thinkib.net/businessmanagement/page/44645/the-role-of-marketing-planning" title="New syllabus 2022 » Unit 4 - Marketing (WIP) » 4.2 Marketing planning » The role of marketing planning">The role of marketing planning</a> (AO2)</p></li><li><p><a href="https://www.thinkib.net/businessmanagement/page/44654/segmentation-targeting-and-positioning" title="New syllabus 2022 » Unit 4 - Marketing (WIP) » 4.2 Marketing planning » Segmentation, targeting, and positioning">Segmentation, targeting (target market) and positioning (position maps)</a> (AO2, AO4)</p></li><li><p><a href="https://www.thinkib.net/businessmanagement/page/44646/difference-between-niche-mass-market" title="New syllabus 2022 » Unit 4 - Marketing (WIP) » 4.2 Marketing planning » Difference between niche & mass market">The difference between niche market and mass marke</a>t (AO2)</p></li><li><p><a href="https://www.thinkib.net/businessmanagement/page/43821/the-importance-of-having-a-usp" title="New syllabus 2022 » Unit 4 - Marketing (WIP) » 4.2 Marketing planning » The importance of having a USP">The importance of having a unique selling point/proposition (USP)</a> (AO2)</p></li><li><p><a href="https://www.thinkib.net/businessmanagement/page/44655/how-organizations-differentiate-themselves" title="New syllabus 2022 » Unit 4 - Marketing (WIP) » 4.2 Marketing planning » How organizations differentiate themselves">How organizations can differentiate themselves and their products from competitors</a> (AO3)</p></li></ul></div></div></div><div class="panel panel-has-footer" style="box-shadow: rgba(17, 0, 51, 0.3) 0px 10px 30px -15px; border-color: rgb(61, 30, 128);"><div class="panel-heading" style="background-color: rgb(61, 30, 128);"><div><p><span style="font-family:arial,helvetica,sans-serif;"><a href="businessmanagement/page/21769/43-sales-forecasting-hl-only" title="Unit 4 » 4.3 Sales forecasting (HL only)"><span style="color:#FFFFFF;">Unit 4.3 - Sales forecasting (HL only)</span></a></span></p></div></div><div class="panel-body"><div><p><img alt="" src="/media/ib/businessmanagement/images/market-share(1).jpg" style="width: 300px; height: 165px;" /></p><p>Unit 4.3 - Sales forecasting (HL Only)</p><p>This section of the syllabus covers the following assessment objective:</p><ul class="branded"><li><p><a href="https://www.thinkib.net/businessmanagement/page/44660/43-sales-forecasting-hl" title="New syllabus 2022 » Unit 4 - Marketing » 4.3 Sales forecasting (HL)">The benefits and limitations of sales forecasting</a> (AO3) (HL only)</p></li></ul></div></div></div><div class="panel panel-has-footer" style="box-shadow: rgba(17, 0, 51, 0.3) 0px 10px 30px -15px; border-color: rgb(61, 30, 128);"><div class="panel-heading" style="background-color: rgb(61, 30, 128);"><div><p><span style="font-family:arial,helvetica,sans-serif;"><a href="https://www.thinkib.net/businessmanagement/page/21713/44-market-research" title="Unit 4 » 4.4 Market research"><span style="color:#FFFFFF;">Unit 4.4 - Market research</span></a></span></p></div></div><div class="panel-body"><div><p><img alt="" src="/media/ib/businessmanagement/images/market-research.jpg" style="width: 300px; height: 225px;" /></p><p>Unit 4.4 - Market research</p><p>This section of the syllabus covers the following assessment objective:</p><ul class="branded"><li><p><a href="https://www.thinkib.net/businessmanagement/page/44680/why-how-organizations-carry-out-market-research" title="New syllabus 2022 » Unit 4 - Marketing » 4.4 Market research » Why & how organizations carry out market research">Why and how organizations carry out market research</a> (AO3)</p></li><li><p><a href="https://www.thinkib.net/businessmanagement/page/44692/methodstechniques-of-primary-market-research" title="New syllabus 2022 » Unit 4 - Marketing » 4.4 Market research » Methods/techniques of primary market research">The following methods/techniques of primary market research</a> (AO2): (i) Surveys, (ii) Interviews, (iii) Focus groups, and (iv) Observations</p></li><li><p><a href="https://www.thinkib.net/businessmanagement/page/44693/methodstechniques-of-secondary-market-research" title="New syllabus 2022 » Unit 4 - Marketing » 4.4 Market research » Methods/techniques of secondary market research">The following methods/techniques of secondary market research</a> (AO2): (i) Market analyses, (ii) Academic journals, (iii) Government publications, (iv) Media articles, and (v) Online content</p></li><li><p><a href="https://www.thinkib.net/businessmanagement/page/44694/qualitative-quantitative-research" title="New syllabus 2022 » Unit 4 - Marketing » 4.4 Market research » Qualitative & quantitative research">The difference between qualitative and quantitative research</a> (AO2)</p></li><li><p><a href="https://www.thinkib.net/businessmanagement/page/44695/methods-of-sampling" title="New syllabus 2022 » Unit 4 - Marketing » 4.4 Market research » Methods of sampling">The following methods of sampling</a> (AO2): (i) Quota, (ii) Random, and (iii) Convenience</p></li></ul></div></div></div><div class="panel panel-has-footer" style="box-shadow: rgba(17, 0, 51, 0.3) 0px 10px 30px -15px; border-color: rgb(61, 30, 128);"><div class="panel-heading" style="background-color: rgb(61, 30, 128);"><div><p><strong><span style="font-family:arial,helvetica,sans-serif;"><a href="https://www.thinkib.net/businessmanagement/page/21770/45-the-four-ps" title="Unit 4 » 4.5 The four Ps"><span style="color:#FFFFFF;">Unit 4.5 - </span></a>The seven Ps of the marketing mix<a href="https://www.thinkib.net/businessmanagement/page/21770/45-the-four-ps" title="Unit 4 » 4.5 The four Ps"><span style="color:#FFFFFF;"></span></a></span></strong></p></div></div><div class="panel-body"><div><p><img alt="" height="69" src="/media/ib/businessmanagement/images/marketing-mix.jpg" width="432" /></p><p><a href="https://www.thinkib.net/businessmanagement/page/44720/45-the-seven-ps-of-the-marketing-mix" title="New syllabus 2022 » Unit 4 - Marketing » 4.5 The seven Ps of the marketing mix">Unit 4.5 - The seven Ps of the marketing mix</a></p><p>This section of the IB Business Management syllabus consists of 7 separate parts, each covering an aspect of the marketing mix (product, price, promotion, place, people, processes, and physical environment). This section of the syllabus covers the following assessment objectives:</p><h5><span style="font-family:arial,helvetica,sans-serif;"> <a href="https://www.thinkib.net/businessmanagement/page/44740/451-product" title="Unit 4 - Marketing » 4.5 The seven Ps of the marketing mix » 4.5.1 Product">4.5.1 Product</a></span></h5><ul class="branded"><li><a href="https://www.thinkib.net/businessmanagement/page/44741/the-product-life-cycle" title="New syllabus 2022 » Unit 4 - Marketing » 4.5 The seven Ps of the marketing mix » 4.5.1 Product » The product life cycle">The relationship between the product life cycle, product portfolio and the marketing mix</a> (AO2)</li><li><a href="https://www.thinkib.net/businessmanagement/page/44745/extension-strategies" title="New syllabus 2022 » Unit 4 - Marketing » 4.5 The seven Ps of the marketing mix » 4.5.1 Product » Extension strategies">Extension strategies</a> (AO3)</li><li><a href="https://www.thinkib.net/businessmanagement/page/44981/relationship-between-the-plc-investment-profit-cash-flow" title="Unit 4 - Marketing » 4.5 The seven Ps of the marketing mix » 4.5.1 Product » Relationship between the PLC, investment, profit & cash flow">The relationship between the product life cycle, investment, profit and cash flow</a> (AO2)</li><li><a href="https://www.thinkib.net/businessmanagement/page/44748/aspects-of-branding" title="New syllabus 2022 » Unit 4 - Marketing » 4.5 The seven Ps of the marketing mix » 4.5.1 Product » Aspects of branding">The following aspects of branding</a> (AO2): (i) Awareness, (ii) Development, (iii) Loyalty, and (iv) Value</li><li><a href="https://www.thinkib.net/businessmanagement/page/44757/the-importance-of-branding" title="New syllabus 2022 » Unit 4 - Marketing » 4.5 The seven Ps of the marketing mix » 4.5.1 Product » The importance of branding">The importance of branding</a> (AO2)</li></ul><hr class="hidden" /><h5><span style="font-family:arial,helvetica,sans-serif;"> <a href="https://www.thinkib.net/businessmanagement/page/42547/452-price" title="New syllabus 2022 » Unit 4 - Marketing » 4.5 The seven Ps of the marketing mix » 4.5.2 - Price">4.5.2 Price</a></span></h5><ul class="branded"><li><a href="https://www.thinkib.net/businessmanagement/page/42547/452-price" title="New syllabus 2022 » Unit 4 - Marketing » 4.5 The seven Ps of the marketing mix » 4.5.2 - Price">The appropriateness of the following pricing methods</a> (AO3):</li></ul><div class="row-fluid"><div class="span6 col-left"><div><p style="margin-left: 40px;">(1) Cost-plus (mark-up) pricing</p><p style="margin-left: 40px;">(2) Penetration pricing</p><p style="margin-left: 40px;">(3) Loss leader</p><p style="margin-left: 40px;">(4) Predatory pricing</p><p style="margin-left: 40px;">(5) Premium pricing</p></div></div><div class="span6"><div><p style="margin-left: 40px;">(6) Dynamic pricing (HL only)</p><p style="margin-left: 40px;">(7) Competitive pricing (HL only)</p><p style="margin-left: 40px;">(8) Contribution pricing (HL only)</p><p style="margin-left: 40px;">(9) Price elasticity of demand (HL only)</p></div></div></div><hr class="hidden" /><h5><span style="font-family:arial,helvetica,sans-serif;"> <a href="https://www.thinkib.net/businessmanagement/page/44782/453-promotion" title="Unit 4 - Marketing » 4.5 The seven Ps of the marketing mix » 4.5.3 Promotion">4.5.3 Promotion</a></span></h5><ul class="branded"><li><a href="https://www.thinkib.net/businessmanagement/page/44782/453-promotion" title="New syllabus 2022 » Unit 4 - Marketing » 4.5 The seven Ps of the marketing mix » 4.5.3 Promotion">The following aspects of promotion</a>:</li></ul><p style="margin-left: 40px;">(1) <a href="https://www.thinkib.net/businessmanagement/page/44783/above-the-line-promotion" title="New syllabus 2022 » Unit 4 - Marketing » 4.5 The seven Ps of the marketing mix » 4.5.3 Promotion » Above the line promotion">Above the line (ATL) promotion</a> (AO2)</p><p style="margin-left: 40px;">(2) <a href="https://www.thinkib.net/businessmanagement/page/44795/below-the-line-promotion" title="New syllabus 2022 » Unit 4 - Marketing » 4.5 The seven Ps of the marketing mix » 4.5.3 Promotion » Below the line promotion">Below the line (BTL) promotion</a> (AO2)</p><p style="margin-left: 40px;">(3) <a href="https://www.thinkib.net/businessmanagement/page/44797/through-the-line-promotion" title="New syllabus 2022 » Unit 4 - Marketing » 4.5 The seven Ps of the marketing mix » 4.5.3 Promotion » Through the line promotion">Through the line (TTL) promotion</a> (AO2)</p><ul class="branded"><li><a href="https://www.thinkib.net/businessmanagement/page/44801/social-media-marketing" title="New syllabus 2022 » Unit 4 - Marketing » 4.5 The seven Ps of the marketing mix » 4.5.3 Promotion » Social media marketing">Social media marketing as a promotional strategy</a> (AO3)</li></ul><hr class="hidden" /><h5><span style="font-family:arial,helvetica,sans-serif;"> 4.5.4 Place</span></h5><ul class="branded"><li><a href="https://www.thinkib.net/businessmanagement/page/44804/the-importance-of-different-distribution-channels" title="New syllabus 2022 » Unit 4 - Marketing » 4.5 The seven Ps of the marketing mix » 4.5.4 Place » The importance of different distribution channels">The importance of different types of distribution channels (AO3)</a> (AO3)</li></ul><hr class="hidden" /><h5><span style="font-family:arial,helvetica,sans-serif;">4.5.5 People </span></h5><ul class="branded"><li><a href="https://www.thinkib.net/businessmanagement/page/44758/455-people" title="New syllabus 2022 » Unit 4 - Marketing » 4.5 The seven Ps of the marketing mix » 4.5.5 People">The importance of employee-customer relationships in marketing a service and cultural variation in these relationships</a> (AO3)</li></ul><hr class="hidden" /><h5><span style="font-family:arial,helvetica,sans-serif;">4.5.6 Processes</span></h5><ul class="branded"><li><a href="https://www.thinkib.net/businessmanagement/page/44773/456-processes" title="New syllabus 2022 » Unit 4 - Marketing » 4.5 The seven Ps of the marketing mix » 4.5.6 Processes">The importance of delivery processes in marketing a service and changes in these processes</a> (AO3)</li></ul><hr class="hidden" /><h5><span style="font-family:arial,helvetica,sans-serif;">4.5.7 Physical evidence</span></h5><ul class="branded"><li><a href="https://www.thinkib.net/businessmanagement/page/44774/457-physical-evidence" title="New syllabus 2022 » Unit 4 - Marketing » 4.5 The seven Ps of the marketing mix » 4.5.7 Physical evidence">The importance of tangible physical evidence in marketing a service</a> (AO3)</li></ul><hr class="hidden" /><h5><span style="font-family:arial,helvetica,sans-serif;">Appropriate marketing mixes</span></h5><ul class="branded"><li><a href="https://www.thinkib.net/businessmanagement/page/44982/appropriate-marketing-mixes" title="Unit 4 - Marketing » 4.5 The seven Ps of the marketing mix » Appropriate marketing mixes">Appropriate marketing mixes for particular products or businesses</a> (AO3)</li></ul></div></div></div><div class="panel panel-has-footer" style="box-shadow: rgba(17, 0, 51, 0.3) 0px 10px 30px -15px; border-color: rgb(61, 30, 128);"><div class="panel-heading" style="background-color: rgb(61, 30, 128);"><div><p><span style="font-family:arial,helvetica,sans-serif;"><a href="https://www.thinkib.net/businessmanagement/page/21772/47-international-marketing-hl-only" title="Unit 4 » 4.7 International marketing (HL only)"><span style="color:#FFFFFF;">Unit 4.6 - International marketing (HL only)</span></a></span></p></div></div><div class="panel-body"><div><p><img alt="" src="/media/ib/businessmanagement/images/markets(1).jpg" style="width: 300px; height: 175px;" /></p><p><a href="https://www.thinkib.net/businessmanagement/page/44697/46-international-marketing-hl" title="New syllabus 2022 » Unit 4 - Marketing » 4.6 International marketing (HL)">Unit 4.6 - International marketing (HL only)</a></p><p>This section of the syllabus covers the following assessment objective:</p><ul class="branded"><li><p><a href="https://www.thinkib.net/businessmanagement/page/44698/opportunities-threats-posed-by-entry-into-international-markets" title="New syllabus 2022 » Unit 4 - Marketing » 4.6 International marketing (HL) » Opportunities & threats posed by entry into international markets">The opportunities and threats posed by entering and operating internationally</a> (AO3)</p></li></ul></div></div></div><p><span style="font-family:arial,helvetica,sans-serif;"><img alt="" src="/media/ib/businessmanagement/logo-blue-black.png" style="width: 170px; height: 54px;" /></span></p><script>document.querySelectorAll('.tib-teacher-only').forEach(e => e.remove());</script><section id="selected-pages"><h1>Selected Pages</h1><ul class="resources"><li class="item"><div class="img-container"><img src="https://teacher-sites-storage-thumbnails.inthinking.net/ib/businessmanagement/images/culture_factors.jpg" class="thumb thumb-cover" /></div><div class="media-body"><h4 style="margin-top: 0;"><a href="businessmanagement/page/44390/25-organizational-corporate-culture-hl"><span style="font-size: 0.9em;">2.5 Organizational (corporate) culture (HL)</span></a></h4><p>Learning outcomes“Culture is the programming of the human mind by which one group of people distinguishes itself from...</p></div></li><li class="item"><div class="img-container"><img src="https://teacher-sites-storage-thumbnails.inthinking.net/ib/businessmanagement/flashcards.jpg" class="thumb thumb-cover" /></div><div class="media-body"><h4 style="margin-top: 0;"><a href="businessmanagement/page/38223/unit-46-revision-flashcards-hl"><span style="font-size: 0.9em;">Unit 4.6 Revision Flashcards (HL)</span></a></h4><p>As part of your revision for Unit 4.6 of the syllabus, have a go at this activity using flashcards. How many of these 5...</p></div></li><li class="item"><div class="img-container"><img src="https://teacher-sites-storage-thumbnails.inthinking.net/ib/businessmanagement/images/exams.png" class="thumb thumb-cover" /></div><div class="media-body"><h4 style="margin-top: 0;"><a href="businessmanagement/page/22114/exams">Exams</a></h4><p>Exam tips and advice"We must remember that intelligence is not enough. Intelligence plus character - that is the goal of...</p></div></li><li class="item"><div class="img-container"><img src="https://teacher-sites-storage-thumbnails.inthinking.net/ib/businessmanagement/images/e-commerce-4.jpg" class="thumb thumb-cover" /></div><div class="media-body"><h4 style="margin-top: 0;"><a href="businessmanagement/page/23797/glossary-e-commerce">Glossary: E-commerce</a></h4><p>Business to business (B2B)B2B refers to e-commerce that takes place between two or more organizations, rather than between...</p></div></li><li class="item"><div class="img-container"><img src="https://teacher-sites-storage-thumbnails.inthinking.net/ib/businessmanagement/flashcards.jpg" class="thumb thumb-cover" /></div><div class="media-body"><h4 style="margin-top: 0;"><a href="businessmanagement/page/38183/unit-34-revision-flashcards"><span style="font-size: 0.9em;">Unit 3.4 Revision Flashcards</span></a></h4><p>As part of your revision for Unit 3.4 of the syllabus, have a go at this activity using flashcards. How many of these 10...</p></div></li><li class="item"><div class="img-container"><img src="https://teacher-sites-storage-thumbnails.inthinking.net/ib/businessmanagement/flashcards.jpg" class="thumb thumb-cover" /></div><div class="media-body"><h4 style="margin-top: 0;"><a href="businessmanagement/page/38198/unit-41-revision-flashcards"><span style="font-size: 0.9em;">Unit 4.1 Revision Flashcards</span></a></h4><p>As part of your revision for Unit 4.1 of the syllabus, have a go at this activity using flashcards. How many of these 10...</p></div></li></ul></section>
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