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Management">Glossary: Leadership & Management</a></li></ul><li class=" parent" style="padding-left: 28px"><i class="expander fa fa-caret-right "></i><a class="" href="../24745/24-motivation.html" title="2.4 Motivation">2.4 Motivation</a></li><ul class="level-3 "><li class="" style="padding-left: 42px"><i class="expander fa fa-caret-right "></i><a class="" href="../24719/glossary-motivation.html" title="Glossary: Motivation">Glossary: Motivation</a></li></ul><li class=" parent" style="padding-left: 28px"><i class="expander fa fa-caret-right "></i><a class="" href="../21757/25-organizational-culture-hl-only.html" title="2.5 Organizational culture (HL only)">2.5 Organizational culture (HL only)</a></li><ul class="level-3 "><li class="" style="padding-left: 42px"><i class="expander fa fa-caret-right "></i><a class="" href="../25243/glossary-organizational-culture.html" title="Glossary: Organizational culture">Glossary: Organizational culture</a></li></ul><li class=" parent" 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fa-caret-right "></i><a class="" href="../24501/glossary-sources-of-finance.html" title="Glossary: Sources of finance">Glossary: Sources of finance</a></li></ul><li class=" parent" style="padding-left: 28px"><i class="expander fa fa-caret-right "></i><a class="" href="../21745/32-costs-and-revenues.html" title="3.2 Costs and revenues">3.2 Costs and revenues</a></li><ul class="level-3 "><li class="" style="padding-left: 42px"><i class="expander fa fa-caret-right "></i><a class="" href="../22092/glossary-costs-revenues.html" title="Glossary: Costs & revenues">Glossary: Costs & revenues</a></li></ul><li class=" parent" style="padding-left: 28px"><i class="expander fa fa-caret-right "></i><a class="" href="../21746/33-break-even-analysis.html" title="3.3 Break-even analysis">3.3 Break-even analysis</a></li><ul class="level-3 "><li class="" style="padding-left: 42px"><i class="expander fa fa-caret-right "></i><a class="" href="../22270/contribution-analysis.html" title="Contribution analysis">Contribution analysis</a></li><li class="" style="padding-left: 42px"><i class="expander fa fa-caret-right "></i><a class="" href="../22093/glossary-break-even-analysis.html" title="Glossary: Break-even analysis">Glossary: Break-even analysis</a></li></ul><li class=" parent" style="padding-left: 28px"><i class="expander fa fa-caret-right "></i><a class="" href="../21747/34-final-accounts.html" title="3.4 Final accounts">3.4 Final accounts</a></li><ul class="level-3 "><li class="" style="padding-left: 42px"><i class="expander fa fa-caret-right "></i><a class="" href="../31367/glossary-final-accounts.html" title="Glossary: Final accounts">Glossary: Final accounts</a></li></ul><li class=" parent" style="padding-left: 28px"><i class="expander fa fa-caret-right "></i><a class="" href="../21748/35-profitability-and-liquidity-ratio-analysis.html" title="3.5 Profitability and liquidity ratio analysis">3.5 Profitability and liquidity ratio analysis</a></li><ul class="level-3 "><li class="" style="padding-left: 42px"><i class="expander fa fa-caret-right "></i><a class="" href="../25111/glossary-profitability-and-liquidity-ratio-analysis.html" title="Glossary: Profitability and liquidity ratio analysis">Glossary: Profitability and liquidity ratio analysis</a></li></ul><li class=" parent" style="padding-left: 28px"><i class="expander fa fa-caret-right "></i><a class="" href="../21749/36-efficiency-ratio-analysis-hl-only.html" title="3.6 Efficiency ratio analysis (HL only)">3.6 Efficiency ratio analysis (HL only)</a></li><ul class="level-3 "><li class="" style="padding-left: 42px"><i class="expander fa fa-caret-right "></i><a class="" href="../25114/glossary-efficiency-ratios.html" title="Glossary: Efficiency ratios">Glossary: Efficiency ratios</a></li></ul><li class=" parent" style="padding-left: 28px"><i class="expander fa fa-caret-right "></i><a class="" href="../21750/37-cash-flow.html" title="3.7 Cash flow">3.7 Cash flow</a></li><ul class="level-3 "><li class="" style="padding-left: 42px"><i class="expander fa fa-caret-right "></i><a class="" href="../25118/cash-flow-forecasts.html" title="Cash flow forecasts">Cash flow forecasts</a></li><li class="" style="padding-left: 42px"><i class="expander fa fa-caret-right "></i><a class="" href="../31376/glossary-cash-flow.html" title="Glossary: Cash flow">Glossary: Cash flow</a></li></ul><li class=" parent" style="padding-left: 28px"><i class="expander fa fa-caret-right "></i><a class="" href="../21751/38-investment-appraisal.html" title="3.8 Investment appraisal">3.8 Investment appraisal</a></li><ul class="level-3 "><li class="" style="padding-left: 42px"><i class="expander fa fa-caret-right "></i><a class="" href="../31377/glossary-investment-appraisal-.html" title="Glossary: Investment appraisal ">Glossary: Investment appraisal </a></li></ul><li class=" parent" style="padding-left: 28px"><i class="expander fa fa-caret-right "></i><a class="" href="../21752/39-budgets-hl-only.html" title="3.9 Budgets (HL only)">3.9 Budgets (HL only)</a></li><ul class="level-3 "><li class="" style="padding-left: 42px"><i class="expander fa fa-caret-right "></i><a class="" href="../31378/39-budgets-hl-only-glossary.html" title="3.9 Budgets (HL Only) Glossary">3.9 Budgets (HL Only) Glossary</a></li></ul></ul><li class=" parent" style="padding-left: 14px"><i class="expander fa fa-caret-right "></i><a class="" href="../21684/unit-4.html" title="Unit 4">Unit 4</a></li><ul class="level-2 "><li class=" parent" style="padding-left: 28px"><i class="expander fa fa-caret-right "></i><a class="" href="../21767/41-the-role-of-marketing.html" title="4.1 The role of marketing">4.1 The role of marketing</a></li><ul class="level-3 "><li class="" style="padding-left: 42px"><i class="expander fa fa-caret-right "></i><a class="" href="../25618/glossary-the-role-of-marketing.html" title="Glossary: The role of marketing">Glossary: The role of marketing</a></li></ul><li class=" parent" style="padding-left: 28px"><i class="expander fa fa-caret-right "></i><a class="" href="../21768/42-marketing-planning.html" title="4.2 Marketing planning">4.2 Marketing planning</a></li><ul class="level-3 "><li class="" style="padding-left: 42px"><i class="expander fa fa-caret-right "></i><a class="" href="../28328/glossary-marketing-planning.html" title="Glossary: Marketing planning">Glossary: Marketing planning</a></li></ul><li class=" parent" style="padding-left: 28px"><i class="expander fa fa-caret-right "></i><a class="" href="../21769/43-sales-forecasting-hl-only.html" title="4.3 Sales forecasting (HL only)">4.3 Sales forecasting (HL only)</a></li><ul class="level-3 "><li class="" style="padding-left: 42px"><i class="expander fa fa-caret-right "></i><a class="" href="../25713/glossary-sales-forecasting.html" title="Glossary: Sales forecasting">Glossary: Sales forecasting</a></li></ul><li class=" parent" style="padding-left: 28px"><i class="expander fa fa-caret-right "></i><a class="" href="../21713/44-market-research.html" title="4.4 Market research">4.4 Market research</a></li><ul class="level-3 "><li class="" style="padding-left: 42px"><i class="expander fa fa-caret-right "></i><a class="" href="../25208/glossary-market-research.html" title="Glossary: Market research">Glossary: Market research</a></li></ul><li class=" parent" style="padding-left: 28px"><i class="expander fa fa-caret-right "></i><a class="" href="../21770/45-the-four-ps.html" title="4.5 The four Ps">4.5 The four Ps</a></li><ul class="level-3 "><li class=" parent" style="padding-left: 42px"><i class="expander fa fa-caret-right "></i><a class="std-disabled" href="#" title="Product">Product</a></li><ul class="level-4 "><li class="" style="padding-left: 56px"><i class="expander fa fa-caret-right "></i><a class="" href="../22627/glossary-product.html" title="Glossary: Product">Glossary: Product</a></li></ul><li class=" parent" style="padding-left: 42px"><i class="expander fa fa-caret-right "></i><a class="" href="../22525/price.html" title="Price">Price</a></li><ul class="level-4 "><li class="" style="padding-left: 56px"><i class="expander fa fa-caret-right "></i><a class="" href="../22548/glossary-price.html" title="Glossary: Price">Glossary: Price</a></li></ul><li class=" parent" style="padding-left: 42px"><i class="expander fa fa-caret-right "></i><a class="" href="../22567/promotion.html" title="Promotion">Promotion</a></li><ul class="level-4 "><li class="" style="padding-left: 56px"><i class="expander fa fa-caret-right "></i><a class="" href="../22704/45-promotion-glossary.html" title="4.5 Promotion - Glossary">4.5 Promotion - Glossary</a></li></ul><li class=" parent" style="padding-left: 42px"><i class="expander fa fa-caret-right "></i><a class="" href="../22745/place.html" title="Place">Place</a></li><ul class="level-4 "><li class="" style="padding-left: 56px"><i class="expander fa fa-caret-right "></i><a class="" href="../23813/45-place-glossary.html" title="4.5 Place - Glossary">4.5 Place - Glossary</a></li></ul></ul><li class=" parent" style="padding-left: 28px"><i class="expander fa fa-caret-right "></i><a class="" href="../21774/46-the-extended-marketing-mix-7-ps-hl.html" title="4.6 The extended marketing mix (7 Ps) (HL)">4.6 The extended marketing mix (7 Ps) (HL)</a></li><ul class="level-3 "><li class="" style="padding-left: 42px"><i class="expander fa fa-caret-right "></i><a class="" href="../23814/glossary-the-extended-marketing-mix-hl.html" title="Glossary: The extended marketing mix (HL)">Glossary: The extended marketing mix (HL)</a></li></ul><li class=" parent" style="padding-left: 28px"><i class="expander fa fa-caret-right "></i><a class="" href="../21772/47-international-marketing-hl-only.html" title="4.7 International marketing (HL only)">4.7 International marketing (HL only)</a></li><ul class="level-3 "><li class="" style="padding-left: 42px"><i class="expander fa fa-caret-right "></i><a class="" href="../23815/glossary-international-marketing-hl.html" title="Glossary: International Marketing (HL)">Glossary: International Marketing (HL)</a></li></ul><li class=" parent" style="padding-left: 28px"><i class="expander fa fa-caret-right "></i><a class="" href="../21773/48-e-commerce.html" title="4.8 E-commerce">4.8 E-commerce</a></li><ul class="level-3 "><li class="" style="padding-left: 42px"><i class="expander fa fa-caret-right "></i><a class="" href="../23797/glossary-e-commerce.html" title="Glossary: E-commerce">Glossary: E-commerce</a></li></ul></ul><li class=" parent" style="padding-left: 14px"><i class="expander fa fa-caret-right "></i><a class="" href="../21688/unit-5.html" title="Unit 5">Unit 5</a></li><ul class="level-2 "><li class=" parent" style="padding-left: 28px"><i class="expander fa fa-caret-right "></i><a class="" href="../21937/51-the-role-of-operations-management.html" title="5.1 The role of operations management">5.1 The role of operations management</a></li><ul class="level-3 "><li class="" style="padding-left: 42px"><i class="expander fa fa-caret-right "></i><a class="" href="../24843/glossary.html" title="Glossary">Glossary</a></li></ul><li class=" parent" style="padding-left: 28px"><i class="expander fa fa-caret-right "></i><a class="" href="../21938/52-production-methods.html" title="5.2 Production methods">5.2 Production methods</a></li><ul class="level-3 "><li class="" style="padding-left: 42px"><i class="expander fa fa-caret-right "></i><a class="" href="../24848/glossary.html" title="Glossary">Glossary</a></li></ul><li class=" parent" style="padding-left: 28px"><i class="expander fa fa-caret-right "></i><a class="" href="../21939/53-lean-production-quality-management-hl.html" title="5.3 Lean production & quality management (HL)">5.3 Lean production & quality management (HL)</a></li><ul class="level-3 "><li class="" style="padding-left: 42px"><i class="expander fa fa-caret-right "></i><a class="" href="../24839/glossary-lean-production-and-quality-management.html" title="Glossary: Lean Production and quality management">Glossary: Lean Production and quality management</a></li></ul><li class=" parent" style="padding-left: 28px"><i class="expander fa fa-caret-right "></i><a class="" href="../21700/54-location.html" title="5.4 Location">5.4 Location</a></li><ul class="level-3 "><li class="" style="padding-left: 42px"><i class="expander fa fa-caret-right "></i><a class="" href="../24959/glossary.html" title="Glossary">Glossary</a></li></ul><li class=" parent" style="padding-left: 28px"><i class="expander fa fa-caret-right "></i><a class="" href="../21695/55-production-planning-hl.html" title="5.5 Production planning (HL)">5.5 Production planning (HL)</a></li><ul class="level-3 "><li class="" style="padding-left: 42px"><i class="expander fa fa-caret-right "></i><a class="" href="../25032/glossary-production-planning.html" title="Glossary: Production planning">Glossary: Production planning</a></li></ul><li class=" parent" style="padding-left: 28px"><i class="expander fa fa-caret-right "></i><a class="" href="../33222/56-research-development-hl.html" title="5.6 Research & development (HL)">5.6 Research & development (HL)</a></li><ul class="level-3 "><li class="" style="padding-left: 42px"><i class="expander fa fa-caret-right "></i><a class="" href="../34014/glossary-research-development.html" title="Glossary: Research & Development">Glossary: Research & Development</a></li></ul><li class=" parent" style="padding-left: 28px"><i class="expander fa fa-caret-right "></i><a class="" href="../21941/57-crisis-management-contingency-planning-hl.html" title="5.7 Crisis management & contingency planning (HL)">5.7 Crisis management & contingency planning (HL)</a></li><ul class="level-3 "><li class="" style="padding-left: 42px"><i class="expander fa fa-caret-right "></i><a class="" href="../25042/glossary.html" title="Glossary">Glossary</a></li></ul></ul><li class=" parent" style="padding-left: 14px"><i class="expander fa fa-caret-right "></i><a class="" href="../25115/cuegis.html" title="CUEGIS">CUEGIS</a></li><ul class="level-2 "><li class=" parent" style="padding-left: 28px"><i class="expander fa fa-caret-right "></i><a class="std-disabled" href="#" title="The 6 CUEGIS concepts">The 6 CUEGIS concepts</a></li><ul class="level-3 "><li class=" parent" style="padding-left: 42px"><i class="expander fa fa-caret-right "></i><a class="std-disabled" href="#" title="Ethics">Ethics</a></li><ul class="level-4 "><li class="" style="padding-left: 56px"><i class="expander fa fa-caret-right "></i><a class="" href="../21954/mcdonalds-supersize-me.html" title="McDonald&#039;s - Supersize Me">McDonald&#039;s - Supersize Me</a></li></ul></ul><li class=" parent" style="padding-left: 28px"><i class="expander fa fa-caret-right "></i><a class="std-disabled" href="#" title="The CUEGIS essay">The CUEGIS essay</a></li><ul class="level-3 "><li class="" style="padding-left: 42px"><i class="expander fa fa-caret-right "></i><a class="" href="../22876/planning-your-cuegis-essay.html" title="Planning your CUEGIS essay">Planning your CUEGIS essay</a></li><li class="" style="padding-left: 42px"><i class="expander fa fa-caret-right "></i><a class="" href="../33806/paper-2-section-c-questions.html" title="Paper 2 Section C Questions">Paper 2 Section C Questions</a></li></ul></ul><li class=" parent" style="padding-left: 14px"><i class="expander fa fa-caret-right "></i><a class="" href="../33959/the-ia.html" title="The IA">The IA</a></li><ul class="level-2 "><li class=" parent" style="padding-left: 28px"><i class="expander fa fa-caret-right "></i><a class="std-disabled" href="#" title="HL IA">HL IA</a></li><ul class="level-3 "><li class="" style="padding-left: 42px"><i class="expander fa fa-caret-right "></i><a class="" href="../22190/35-sample-research-questions-for-the-hl-ia.html" title="35 sample research questions for the HL IA">35 sample research questions for the HL IA</a></li><li class="" style="padding-left: 42px"><i class="expander fa fa-caret-right "></i><a class="" href="../22200/hl-ia-student-checklist.html" title="HL IA - Student Checklist">HL IA - Student Checklist</a></li><li class="" style="padding-left: 42px"><i class="expander fa fa-caret-right "></i><a class="" href="../33508/ia-hl-poster.html" title="IA HL Poster">IA HL Poster</a></li></ul><li class=" parent" style="padding-left: 28px"><i class="expander fa fa-caret-right "></i><a class="std-disabled" href="#" title="SL IA">SL IA</a></li><ul class="level-3 "><li class="" style="padding-left: 42px"><i class="expander fa fa-caret-right "></i><a class="" href="../22146/sl-ia-20-sample-titles.html" title="SL IA - 20 Sample Titles">SL IA - 20 Sample Titles</a></li><li class="" style="padding-left: 42px"><i class="expander fa fa-caret-right "></i><a class="" href="../38181/faq-about-the-sl-ia.html" title="FAQ about the SL IA">FAQ about the SL IA</a></li></ul></ul><li class=" parent" style="padding-left: 14px"><i class="expander fa fa-caret-right "></i><a class="" href="../22114/exams.html" title="Exams">Exams</a></li><ul class="level-2 "><li class="" style="padding-left: 28px"><i class="expander fa fa-caret-right "></i><a class="" href="../22115/command-terms.html" title="Command Terms">Command Terms</a></li><li class="" style="padding-left: 28px"><i class="expander fa fa-caret-right "></i><a class="" href="../36599/glossary-of-key-terms.html" title="Glossary of key terms">Glossary of key terms</a></li><li class=" parent" style="padding-left: 28px"><i class="expander fa fa-caret-right "></i><a class="" href="../38059/flashcards-revision.html" title="Flashcards - Revision">Flashcards - Revision</a></li><ul class="level-3 "><li class=" parent" style="padding-left: 42px"><i class="expander fa fa-caret-right "></i><a class="" href="../38060/flashcards-revision-unit-1.html" title="Flashcards - Revision (Unit 1)">Flashcards - Revision (Unit 1)</a></li><ul class="level-4 "><li class="" style="padding-left: 56px"><i class="expander fa fa-caret-right "></i><a class="" href="../38056/unit-11-revision-flashcards.html" title="Unit 1.1 Revision Flashcards">Unit 1.1 Revision Flashcards</a></li><li class="" style="padding-left: 56px"><i class="expander fa fa-caret-right "></i><a class="" href="../38061/unit-12-revision-flashcards.html" title="Unit 1.2 Revision Flashcards">Unit 1.2 Revision Flashcards</a></li><li class="" style="padding-left: 56px"><i class="expander fa fa-caret-right "></i><a class="" href="../38067/unit-13-revision-flashcards.html" title="Unit 1.3 Revision Flashcards">Unit 1.3 Revision Flashcards</a></li><li class="" style="padding-left: 56px"><i class="expander fa fa-caret-right "></i><a class="" href="../38092/unit-14-revision-flashcards.html" title="Unit 1.4 Revision Flashcards">Unit 1.4 Revision Flashcards</a></li><li class="" style="padding-left: 56px"><i class="expander fa fa-caret-right "></i><a class="" href="../38096/unit-15-revision-flashcards.html" title="Unit 1.5 Revision Flashcards">Unit 1.5 Revision Flashcards</a></li><li class="" style="padding-left: 56px"><i class="expander fa fa-caret-right "></i><a class="" href="../38102/unit-16-revision-flashcards.html" title="Unit 1.6 Revision Flashcards">Unit 1.6 Revision Flashcards</a></li><li class="" style="padding-left: 56px"><i class="expander fa fa-caret-right "></i><a class="" href="../38103/unit-17-revision-flashcards.html" title="Unit 1.7 Revision Flashcards">Unit 1.7 Revision Flashcards</a></li></ul><li class=" parent" style="padding-left: 42px"><i class="expander fa fa-caret-right "></i><a class="" href="../38114/flashcards-revision-unit-2.html" title="Flashcards - Revision (Unit 2)">Flashcards - Revision (Unit 2)</a></li><ul class="level-4 "><li class="" style="padding-left: 56px"><i class="expander fa fa-caret-right "></i><a class="" href="../38121/unit-21-revision-flashcards.html" title="Unit 2.1 Revision Flashcards">Unit 2.1 Revision Flashcards</a></li><li class="" style="padding-left: 56px"><i class="expander fa fa-caret-right "></i><a class="" href="../38125/unit-22-revision-flashcards.html" title="Unit 2.2 Revision Flashcards">Unit 2.2 Revision Flashcards</a></li><li class="" style="padding-left: 56px"><i class="expander fa fa-caret-right "></i><a class="" href="../38126/unit-23-revision-flashcards.html" title="Unit 2.3 Revision Flashcards">Unit 2.3 Revision Flashcards</a></li><li class="" style="padding-left: 56px"><i class="expander fa fa-caret-right "></i><a class="" href="../38144/unit-24-revision-flashcards.html" title="Unit 2.4 Revision Flashcards">Unit 2.4 Revision Flashcards</a></li><li class="" style="padding-left: 56px"><i class="expander fa fa-caret-right "></i><a class="" href="../38146/unit-25-revision-flashcards.html" title="Unit 2.5 Revision Flashcards">Unit 2.5 Revision Flashcards</a></li><li class="" style="padding-left: 56px"><i class="expander fa fa-caret-right "></i><a class="" href="../38147/unit-26-revision-flashcards-hl-only.html" title="Unit 2.6 Revision Flashcards (HL only)">Unit 2.6 Revision Flashcards (HL only)</a></li></ul><li class=" parent" style="padding-left: 42px"><i class="expander fa fa-caret-right "></i><a class="" href="../38149/flashcards-revision-unit-3.html" title="Flashcards - Revision (Unit 3)">Flashcards - Revision (Unit 3)</a></li><ul class="level-4 "><li class="" style="padding-left: 56px"><i class="expander fa fa-caret-right "></i><a class="" href="../38153/unit-31-revision-flashcards.html" title="Unit 3.1 Revision Flashcards">Unit 3.1 Revision Flashcards</a></li><li class="" style="padding-left: 56px"><i class="expander fa fa-caret-right "></i><a class="" href="../38154/unit-32-revision-flashcards.html" title="Unit 3.2 Revision Flashcards">Unit 3.2 Revision Flashcards</a></li><li class="" style="padding-left: 56px"><i class="expander fa fa-caret-right "></i><a class="" href="../38182/unit-33-revision-flashcards.html" title="Unit 3.3 Revision Flashcards">Unit 3.3 Revision Flashcards</a></li><li class="" style="padding-left: 56px"><i class="expander fa fa-caret-right "></i><a class="" href="../38183/unit-34-revision-flashcards.html" title="Unit 3.4 Revision Flashcards">Unit 3.4 Revision Flashcards</a></li><li class="" style="padding-left: 56px"><i class="expander fa fa-caret-right "></i><a class="" href="../38191/unit-35-revision-flashcards.html" title="Unit 3.5 Revision Flashcards">Unit 3.5 Revision Flashcards</a></li><li class="" style="padding-left: 56px"><i class="expander fa fa-caret-right "></i><a class="" href="../38192/unit-36-revision-flashcards-hl.html" title="Unit 3.6 Revision Flashcards (HL)">Unit 3.6 Revision Flashcards (HL)</a></li><li class="" style="padding-left: 56px"><i class="expander fa fa-caret-right "></i><a class="" href="../38193/unit-37-revision-flashcards.html" title="Unit 3.7 Revision Flashcards">Unit 3.7 Revision Flashcards</a></li><li class="" style="padding-left: 56px"><i class="expander fa fa-caret-right "></i><a class="" href="../38194/unit-38-revision-flashcards.html" title="Unit 3.8 Revision Flashcards">Unit 3.8 Revision Flashcards</a></li><li class="" style="padding-left: 56px"><i class="expander fa fa-caret-right "></i><a class="" href="../38195/unit-39-revision-flashcards.html" title="Unit 3.9 Revision Flashcards">Unit 3.9 Revision Flashcards</a></li></ul><li class=" parent" style="padding-left: 42px"><i class="expander fa fa-caret-right "></i><a class="" href="../38196/flashcards-revision-unit-4.html" title="Flashcards - Revision (Unit 4)">Flashcards - Revision (Unit 4)</a></li><ul class="level-4 "><li class="" style="padding-left: 56px"><i class="expander fa fa-caret-right "></i><a class="" href="../38198/unit-41-revision-flashcards.html" title="Unit 4.1 Revision Flashcards">Unit 4.1 Revision Flashcards</a></li><li class="" style="padding-left: 56px"><i class="expander fa fa-caret-right "></i><a class="" href="../38203/unit-42-revision-flashcards.html" title="Unit 4.2 Revision Flashcards">Unit 4.2 Revision Flashcards</a></li><li class="" style="padding-left: 56px"><i class="expander fa fa-caret-right "></i><a class="" href="../38217/unit-43-revision-flashcards.html" title="Unit 4.3 Revision Flashcards">Unit 4.3 Revision Flashcards</a></li><li class="" style="padding-left: 56px"><i class="expander fa fa-caret-right "></i><a class="" href="../38218/unit-44-revision-flashcards.html" title="Unit 4.4 Revision Flashcards">Unit 4.4 Revision Flashcards</a></li><li class="" style="padding-left: 56px"><i class="expander fa fa-caret-right "></i><a class="" href="../38219/unit-45a-product-revision-flashcards.html" title="Unit 4.5a Product Revision Flashcards">Unit 4.5a Product Revision Flashcards</a></li><li class="" style="padding-left: 56px"><i class="expander fa fa-caret-right "></i><a class="" href="../38220/unit-45b-price-revision-flashcards.html" title="Unit 4.5b Price Revision Flashcards">Unit 4.5b Price Revision Flashcards</a></li><li class="" style="padding-left: 56px"><i class="expander fa fa-caret-right "></i><a class="" href="../38221/unit-45c-promotion-revision-flashcards.html" title="Unit 4.5c Promotion Revision Flashcards">Unit 4.5c Promotion Revision Flashcards</a></li><li class="" style="padding-left: 56px"><i class="expander fa fa-caret-right "></i><a class="" href="../38222/unit-45d-promotion-revision-flashcards.html" title="Unit 4.5d Promotion Revision Flashcards">Unit 4.5d Promotion Revision Flashcards</a></li><li class="" style="padding-left: 56px"><i class="expander fa fa-caret-right "></i><a class="" href="../38223/unit-46-revision-flashcards-hl.html" title="Unit 4.6 Revision Flashcards (HL)">Unit 4.6 Revision Flashcards (HL)</a></li><li class="" style="padding-left: 56px"><i class="expander fa fa-caret-right "></i><a class="" href="../38224/unit-47-revision-flashcards-hl.html" title="Unit 4.7 Revision Flashcards (HL)">Unit 4.7 Revision Flashcards (HL)</a></li><li class="" style="padding-left: 56px"><i class="expander fa fa-caret-right "></i><a class="" href="../38225/unit-48-e-commerce-flashcards.html" title="Unit 4.8 E-commerce Flashcards">Unit 4.8 E-commerce Flashcards</a></li></ul><li class=" parent" style="padding-left: 42px"><i class="expander fa fa-caret-right "></i><a class="" href="../38232/flashcards-revision-unit-5.html" title="Flashcards - Revision (Unit 5)">Flashcards - Revision (Unit 5)</a></li><ul class="level-4 "><li class="" style="padding-left: 56px"><i class="expander fa fa-caret-right "></i><a class="" href="../38233/unit-51-revision-flashcards.html" title="Unit 5.1 Revision Flashcards">Unit 5.1 Revision Flashcards</a></li><li class="" style="padding-left: 56px"><i class="expander fa fa-caret-right "></i><a class="" href="../38234/unit-52-revision-flashcards.html" title="Unit 5.2 Revision Flashcards">Unit 5.2 Revision Flashcards</a></li><li class="" style="padding-left: 56px"><i class="expander fa fa-caret-right "></i><a class="" href="../38235/unit-53-revision-flashcards-hl.html" title="Unit 5.3 Revision Flashcards (HL)">Unit 5.3 Revision Flashcards (HL)</a></li><li class="" style="padding-left: 56px"><i class="expander fa fa-caret-right "></i><a class="" href="../38236/unit-54-revision-flashcards.html" title="Unit 5.4 Revision Flashcards">Unit 5.4 Revision Flashcards</a></li><li class="" style="padding-left: 56px"><i class="expander fa fa-caret-right "></i><a class="" href="../38237/unit-55-revision-flashcards-hl.html" title="Unit 5.5 Revision Flashcards (HL)">Unit 5.5 Revision Flashcards (HL)</a></li><li class="" style="padding-left: 56px"><i class="expander fa fa-caret-right "></i><a class="" href="../38238/unit-56-revision-flashcards-hl.html" title="Unit 5.6 Revision Flashcards (HL)">Unit 5.6 Revision Flashcards (HL)</a></li><li class="" style="padding-left: 56px"><i class="expander fa fa-caret-right "></i><a class="" href="../38239/unit-57-revision-flashcards-hl.html" title="Unit 5.7 Revision Flashcards (HL)">Unit 5.7 Revision Flashcards (HL)</a></li></ul></ul><li class="" style="padding-left: 28px"><i class="expander fa fa-caret-right "></i><a class="" href="../33830/formulae-quiz.html" title="Formulae Quiz">Formulae Quiz</a></li><li class=" parent" style="padding-left: 28px"><i class="expander fa fa-caret-right "></i><a class="std-disabled" href="#" title="Paper 1 Pre-release case study">Paper 1 Pre-release case study</a></li><ul class="level-3 "><li class="" style="padding-left: 42px"><i class="expander fa fa-caret-right "></i><a class="" href="../44969/n22-case-study-ele-plc.html" title="N22 Case Study (ELE PLC)">N22 Case Study (ELE PLC)</a></li><li class=" parent" style="padding-left: 42px"><i class="expander fa fa-caret-right "></i><a class="std-disabled" href="#" title="M22 (Peacewick Uni)">M22 (Peacewick Uni)</a></li><ul class="level-4 "><li class="" style="padding-left: 56px"><i class="expander fa fa-caret-right "></i><a class="" href="../44106/additional-exam-questions-paper-1.html" title="Additional exam questions (Paper 1)">Additional exam questions (Paper 1)</a></li></ul><li class="" style="padding-left: 42px"><i class="expander fa fa-caret-right "></i><a class="" href="../32840/may-2020-p-s-trawlers.html" title="May 2020 (P&S Trawlers)">May 2020 (P&S Trawlers)</a></li><li class=" parent" style="padding-left: 42px"><i class="expander fa fa-caret-right "></i><a class="std-disabled" href="#" title="M23 Paper 1">M23 Paper 1</a></li><ul class="level-4 "><li class="" style="padding-left: 56px"><i class="expander fa fa-caret-right "></i><a class="" href="../47825/paper-1-svt-study-guide-shirin-karimi.html" title="Paper 1 SVT Study Guide (Shirin Karimi)">Paper 1 SVT Study Guide (Shirin Karimi)</a></li></ul></ul><li class="" style="padding-left: 28px"><i class="expander fa fa-caret-right "></i><a class="" href="../26095/exam-study-tips-resources.html" title="Exam & Study tips (resources)">Exam & Study tips (resources)</a></li><li class="" style="padding-left: 28px"><i class="expander fa fa-caret-right "></i><a class="" href="../31342/revision-exams-top-tips.html" title="Revision & Exams - Top tips">Revision & Exams - Top tips</a></li><li class="" style="padding-left: 28px"><i class="expander fa fa-caret-right "></i><a class="" href="../47460/top-tips-for-m23-exams.html" title="Top Tips for M23 Exams">Top Tips for M23 Exams</a></li></ul></ul><li class=" parent std-toplevel" style="padding-left: 4px"><i class="expander fa fa-caret-right "></i><a class="" href="../43522/unit-1-intro-to-bm.html" title="Unit 1 - Intro to BM">Unit 1 - Intro to BM</a></li><ul class="level-1 "><li class=" parent" style="padding-left: 14px"><i class="expander fa fa-caret-right "></i><a class="" href="../44034/11-what-is-a-business.html" title="1.1 What is a business?">1.1 What is a business?</a></li><ul class="level-2 "><li class="" style="padding-left: 28px"><i class="expander fa fa-caret-right "></i><a class="" href="../../task/399695.html" title="The nature of business">The nature of business</a></li><li class="" style="padding-left: 28px"><i class="expander fa fa-caret-right "></i><a class="" href="../../task/399694.html" title="Primary, secondary, tertiary, & quaternary sectors">Primary, secondary, tertiary, & quaternary sectors</a></li><li class="" style="padding-left: 28px"><i class="expander fa fa-caret-right "></i><a class="" href="../../task/399693.html" title="Entrepreneurship">Entrepreneurship</a></li><li class="" style="padding-left: 28px"><i class="expander fa fa-caret-right "></i><a class="" href="../../task/399692.html" title="Challenges & opportunities for starting a business">Challenges & opportunities for starting a business</a></li><li class="" style="padding-left: 28px"><i class="expander fa fa-caret-right "></i><a class="" href="../../task/399691.html" title="1.1 True or False Quiz">1.1 True or False Quiz</a></li><li class="" style="padding-left: 28px"><i class="expander fa fa-caret-right "></i><a class="" href="../../task/399690.html" title="1.1 Revision Flashcards">1.1 Revision Flashcards</a></li><li class="" style="padding-left: 28px"><i class="expander fa fa-caret-right "></i><a class="" href="../../task/399689.html" title="1.1 Glossary of key terms">1.1 Glossary of key terms</a></li></ul><li class=" parent" style="padding-left: 14px"><i class="expander fa fa-caret-right "></i><a class="" href="../../task/399681.html" title="1.2 Types of business entities">1.2 Types of business entities</a></li><ul class="level-2 "><li class="" style="padding-left: 28px"><i class="expander fa fa-caret-right "></i><a class="" href="../../task/399688.html" title="Public & private sectors">Public & private sectors</a></li><li class="" style="padding-left: 28px"><i class="expander fa fa-caret-right "></i><a class="" href="../../task/399687.html" title="Types of for-profit organizations">Types of for-profit organizations</a></li><li class="" style="padding-left: 28px"><i class="expander fa fa-caret-right "></i><a class="" href="../../task/399686.html" title="For-profit social enterprises">For-profit social enterprises</a></li><li class="" style="padding-left: 28px"><i class="expander fa fa-caret-right "></i><a class="" href="../../task/399685.html" title="Non-profit social enterprises">Non-profit social enterprises</a></li><li class="" style="padding-left: 28px"><i class="expander fa fa-caret-right "></i><a class="" href="../../task/399684.html" title="True or False quiz">True or False quiz</a></li><li class="" style="padding-left: 28px"><i class="expander fa fa-caret-right "></i><a class="" href="../../task/399683.html" title="1.2 Revision Flashcards">1.2 Revision Flashcards</a></li><li class="" style="padding-left: 28px"><i class="expander fa fa-caret-right "></i><a class="" href="../../task/399682.html" title="1.2 Glossary of key terms">1.2 Glossary of key terms</a></li></ul><li class=" parent" style="padding-left: 14px"><i class="expander fa fa-caret-right "></i><a class="" href="../44041/13-business-objectives.html" title="1.3 Business objectives">1.3 Business objectives</a></li><ul class="level-2 "><li class="" style="padding-left: 28px"><i class="expander fa fa-caret-right "></i><a class="" href="../../task/399679.html" title="Vision and mission statements">Vision and mission statements</a></li><li class="" style="padding-left: 28px"><i class="expander fa fa-caret-right "></i><a class="" href="../../task/399680.html" title="Common business objectives">Common business objectives</a></li><li class="" style="padding-left: 28px"><i class="expander fa fa-caret-right "></i><a class="" href="../../task/399678.html" title="Strategic & tactical objectives">Strategic & tactical objectives</a></li><li class="" style="padding-left: 28px"><i class="expander fa fa-caret-right "></i><a class="" href="../../task/399677.html" title="Corporate social responsibility">Corporate social responsibility</a></li><li class="" style="padding-left: 28px"><i class="expander fa fa-caret-right "></i><a class="" href="../../task/399676.html" title="1.3 Revision Flashcards">1.3 Revision Flashcards</a></li><li class="" style="padding-left: 28px"><i class="expander fa fa-caret-right "></i><a class="" href="../../task/399674.html" title="True or False quiz">True or False quiz</a></li><li class="" style="padding-left: 28px"><i class="expander fa fa-caret-right "></i><a class="" href="../../task/399675.html" title="1.3 Glossary of Key terms">1.3 Glossary of Key terms</a></li></ul><li class=" parent" style="padding-left: 14px"><i class="expander fa fa-caret-right "></i><a class="" href="../44044/14-stakeholders.html" title="1.4 Stakeholders">1.4 Stakeholders</a></li><ul class="level-2 "><li class="" style="padding-left: 28px"><i class="expander fa fa-caret-right "></i><a class="" href="../../task/399673.html" title="The interests of stakeholders">The interests of stakeholders</a></li><li class="" style="padding-left: 28px"><i class="expander fa fa-caret-right "></i><a class="" href="../../task/399672.html" title="Conflict between stakeholders">Conflict between stakeholders</a></li><li class="" style="padding-left: 28px"><i class="expander fa fa-caret-right "></i><a class="" href="../../task/399670.html" title="Unit 1.4 Revision Flashcards">Unit 1.4 Revision Flashcards</a></li><li class="" style="padding-left: 28px"><i class="expander fa fa-caret-right "></i><a class="" href="../../task/399669.html" title="1.4 True or False">1.4 True or False</a></li><li class="" style="padding-left: 28px"><i class="expander fa fa-caret-right "></i><a class="" href="../../task/399671.html" title="1.4 Glossary of Key terms">1.4 Glossary of Key terms</a></li></ul><li class=" parent" style="padding-left: 14px"><i class="expander fa fa-caret-right "></i><a class="" href="../44045/15-growth-and-evolution.html" title="1.5 Growth and evolution">1.5 Growth and evolution</a></li><ul class="level-2 "><li class="" style="padding-left: 28px"><i class="expander fa fa-caret-right "></i><a class="" href="../44212/economies-diseconomies-of-scale-1.html" title="Economies & diseconomies of scale">Economies & diseconomies of scale</a></li><li class="" style="padding-left: 28px"><i class="expander fa fa-caret-right "></i><a class="" href="../44214/internal-and-external-growth-1.html" title="Internal and external growth">Internal and external growth</a></li><li class="" style="padding-left: 28px"><i class="expander fa fa-caret-right "></i><a class="" href="../44220/external-growth-methods-1.html" title="External growth methods">External growth methods</a></li><li class="" style="padding-left: 28px"><i class="expander fa fa-caret-right "></i><a class="" href="../44219/reasons-to-grow-or-stay-small-1.html" title="Reasons to grow or stay small">Reasons to grow or stay small</a></li><li class="" style="padding-left: 28px"><i class="expander fa fa-caret-right "></i><a class="" href="../45586/unit-15revision-flashcards-1.html" title="Unit 1.5 Revision Flashcards">Unit 1.5 Revision Flashcards</a></li><li class="" style="padding-left: 28px"><i class="expander fa fa-caret-right "></i><a class="" href="../45450/true-or-false-quiz-1.html" title="True or False quiz">True or False quiz</a></li><li class="" style="padding-left: 28px"><i class="expander fa fa-caret-right "></i><a class="" href="../43673/15-glossary-of-key-terms-1.html" title="1.5 Glossary of key terms">1.5 Glossary of key terms</a></li></ul><li class=" parent" style="padding-left: 14px"><i class="expander fa fa-caret-right "></i><a class="" href="../44046/16-multinational-companies.html" title="1.6 Multinational companies">1.6 Multinational companies</a></li><ul class="level-2 "><li class="" style="padding-left: 28px"><i class="expander fa fa-caret-right "></i><a class="" href="../44236/the-impact-of-mncs-on-host-countries-ao3-1.html" title="The impact of MNCs on host countries (AO3)">The impact of MNCs on host countries (AO3)</a></li><li class="" style="padding-left: 28px"><i class="expander fa fa-caret-right "></i><a class="" href="../44240/video-documentaries-mncs-1.html" title="Video documentaries - MNCs">Video documentaries - MNCs</a></li><li class="" style="padding-left: 28px"><i class="expander fa fa-caret-right "></i><a class="" href="../45587/16-glossary-of-key-terms-1.html" title="1.6 Glossary of key terms">1.6 Glossary of key terms</a></li></ul></ul><li class=" parent std-toplevel" style="padding-left: 4px"><i class="expander fa fa-caret-right "></i><a class="" href="../43530/unit-2-hrm.html" title="Unit 2 - HRM">Unit 2 - HRM</a></li><ul class="level-1 "><li class=" parent" style="padding-left: 14px"><i class="expander fa fa-caret-right "></i><a class="" href="../44253/21-introduction-to-hrm.html" title="2.1 Introduction to HRM">2.1 Introduction to HRM</a></li><ul class="level-2 "><li class="" style="padding-left: 28px"><i class="expander fa fa-caret-right "></i><a class="" href="../44256/role-of-hrm.html" title="Role of HRM">Role of HRM</a></li><li class="" style="padding-left: 28px"><i class="expander fa fa-caret-right "></i><a class="" href="../44257/factors-that-influence-hr-planning.html" title="Factors that influence HR planning">Factors that influence HR planning</a></li><li class="" style="padding-left: 28px"><i class="expander fa fa-caret-right "></i><a class="" href="../44282/reasons-for-resistance-to-change.html" title="Reasons for resistance to change">Reasons for resistance to change</a></li><li class="" style="padding-left: 28px"><i class="expander fa fa-caret-right "></i><a class="" href="../44283/hr-strategies-for-reducing-the-impact-of-change-resistance-to-ch.html" title="HR strategies for reducing the impact of change & resistance to change">HR strategies for reducing the impact of change & resistance to change</a></li><li class="" style="padding-left: 28px"><i class="expander fa fa-caret-right "></i><a class="" href="../45458/21-true-or-false-quiz.html" title="2.1 True or False quiz">2.1 True or False quiz</a></li><li class="" style="padding-left: 28px"><i class="expander fa fa-caret-right "></i><a class="" href="../43677/21-glossary-of-key-terms.html" title="2.1 Glossary of key terms">2.1 Glossary of key terms</a></li></ul><li class=" parent" style="padding-left: 14px"><i class="expander fa fa-caret-right "></i><a class="" href="../43875/22-organizational-structure.html" title="2.2 Organizational structure">2.2 Organizational structure</a></li><ul class="level-2 "><li class="" style="padding-left: 28px"><i class="expander fa fa-caret-right "></i><a class="" href="../44296/terminology-for-understanding-organizational-structures-1.html" title="Terminology for understanding organizational structures">Terminology for understanding organizational structures</a></li><li class="" style="padding-left: 28px"><i class="expander fa fa-caret-right "></i><a class="" href="../44310/types-of-organization-charts-1.html" title="Types of organization charts">Types of organization charts</a></li><li class="" style="padding-left: 28px"><i class="expander fa fa-caret-right "></i><a class="" href="../44323/appropriateness-of-organizational-structures-and-external-factor-1.html" title="Appropriateness of organizational structures and external factors">Appropriateness of organizational structures and external factors</a></li><li class="" style="padding-left: 28px"><i class="expander fa fa-caret-right "></i><a class="" href="../44316/changes-in-organizational-structures-hl-1.html" title="Changes in organizational structures (HL)">Changes in organizational structures (HL)</a></li></ul><li class=" parent" style="padding-left: 14px"><i class="expander fa fa-caret-right "></i><a class="" href="../44338/23-leadership-and-management.html" title="2.3 Leadership and management">2.3 Leadership and management</a></li><ul class="level-2 "><li class="" style="padding-left: 28px"><i class="expander fa fa-caret-right "></i><a class="" href="../44343/scientific-intuitive-management-hl-1.html" title="Scientific & intuitive management (HL)">Scientific & intuitive management (HL)</a></li><li class="" style="padding-left: 28px"><i class="expander fa fa-caret-right "></i><a class="" href="../44339/management-and-leadership-1.html" title="Management and leadership">Management and leadership</a></li><li class="" style="padding-left: 28px"><i class="expander fa fa-caret-right "></i><a class="" href="../44340/leadership-styles-1.html" title="Leadership styles">Leadership styles</a></li><li class="" style="padding-left: 28px"><i class="expander fa fa-caret-right "></i><a class="" href="../45462/23-true-or-false-quiz.html" title="2.3 True or False Quiz">2.3 True or False Quiz</a></li></ul><li class=" parent" style="padding-left: 14px"><i class="expander fa fa-caret-right "></i><a class="" href="../43829/24-motivation-and-demotivation.html" title="2.4 Motivation and demotivation">2.4 Motivation and demotivation</a></li><ul class="level-2 "><li class="" style="padding-left: 28px"><i class="expander fa fa-caret-right "></i><a class="" href="../44349/motivation-theories-sl-hl-1.html" title="Motivation theories (SL & HL)">Motivation theories (SL & HL)</a></li><li class="" style="padding-left: 28px"><i class="expander fa fa-caret-right "></i><a class="" href="../44353/motivation-theories-hl-1.html" title="Motivation theories (HL)">Motivation theories (HL)</a></li><li class="" style="padding-left: 28px"><i class="expander fa fa-caret-right "></i><a class="" href="../44354/labour-turnover-hl-1.html" title="Labour turnover (HL)">Labour turnover (HL)</a></li><li class="" style="padding-left: 28px"><i class="expander fa fa-caret-right "></i><a class="" href="../44361/types-of-appraisal-hl-1.html" title="Types of appraisal (HL)">Types of appraisal (HL)</a></li><li class="" style="padding-left: 28px"><i class="expander fa fa-caret-right "></i><a class="" href="../44383/methods-of-recruitment-hl-1.html" title="Methods of recruitment (HL)">Methods of recruitment (HL)</a></li><li class="" style="padding-left: 28px"><i class="expander fa fa-caret-right "></i><a class="" href="../44382/internal-external-recruitment-hl-1.html" title="Internal & external recruitment (HL)">Internal & external recruitment (HL)</a></li><li class="" style="padding-left: 28px"><i class="expander fa fa-caret-right "></i><a class="" href="../44363/types-of-financial-rewards-1.html" title="Types of financial rewards">Types of financial rewards</a></li><li class="" style="padding-left: 28px"><i class="expander fa fa-caret-right "></i><a class="" href="../44370/types-of-non-financial-rewards-1.html" title="Types of non-financial rewards">Types of non-financial rewards</a></li><li class="" style="padding-left: 28px"><i class="expander fa fa-caret-right "></i><a class="" href="../44371/types-of-training.html" title="Types of training">Types of training</a></li></ul><li class=" parent" style="padding-left: 14px"><i class="expander fa fa-caret-right "></i><a class="" href="../44390/25-organizational-corporate-culture-hl.html" title="2.5 Organizational (corporate) culture (HL)">2.5 Organizational (corporate) culture (HL)</a></li><ul class="level-2 "><li class="" style="padding-left: 28px"><i class="expander fa fa-caret-right "></i><a class="" href="../44392/organizational-culture-hl-1.html" title="Organizational culture (HL)">Organizational culture (HL)</a></li><li class="" style="padding-left: 28px"><i class="expander fa fa-caret-right "></i><a class="" href="../44393/types-of-organizational-culture-hl-1.html" title="Types of organizational culture (HL)">Types of organizational culture (HL)</a></li><li class="" style="padding-left: 28px"><i class="expander fa fa-caret-right "></i><a class="" href="../44394/cultural-clashes-hl-1.html" title="Cultural clashes (HL)">Cultural clashes (HL)</a></li></ul><li class="" style="padding-left: 14px"><i class="expander fa fa-caret-right "></i><a class="" href="../44247/26-communication.html" title="2.6 Communication">2.6 Communication</a></li></ul><li class=" parent std-toplevel" style="padding-left: 4px"><i class="expander fa fa-caret-right "></i><a class="" href="../43545/unit-3-finance.html" title="Unit 3 - Finance">Unit 3 - Finance</a></li><ul class="level-1 "><li class=" parent" style="padding-left: 14px"><i class="expander fa fa-caret-right "></i><a class="" href="../44435/31-introduction-to-finance.html" title="3.1 Introduction to finance">3.1 Introduction to finance</a></li><ul class="level-2 "><li class="" style="padding-left: 28px"><i class="expander fa fa-caret-right "></i><a class="" href="../44431/31-introduction-to-finance-role-of-finance.html" title="3.1 Introduction to finance - role of finance">3.1 Introduction to finance - role of finance</a></li><li class="" style="padding-left: 28px"><i class="expander fa fa-caret-right "></i><a class="" href="../45634/31-glossary-of-key-term.html" title="3.1 Glossary of key term">3.1 Glossary of key term</a></li></ul><li class=" parent" style="padding-left: 14px"><i class="expander fa fa-caret-right "></i><a class="" href="../44436/32-sources-of-finance.html" title="3.2 Sources of finance">3.2 Sources of finance</a></li><ul class="level-2 "><li class="" style="padding-left: 28px"><i class="expander fa fa-caret-right "></i><a class="" href="../44437/internal-sources-of-finance.html" title="Internal sources of finance">Internal sources of finance</a></li><li class="" style="padding-left: 28px"><i class="expander fa fa-caret-right "></i><a class="" href="../44450/external-sources-of-finance.html" title="External sources of finance">External sources of finance</a></li><li class="" style="padding-left: 28px"><i class="expander fa fa-caret-right "></i><a class="" href="../44479/appropriateness-of-sources-of-finance.html" title="Appropriateness of sources of finance">Appropriateness of sources of finance</a></li><li class="" style="padding-left: 28px"><i class="expander fa fa-caret-right "></i><a class="" href="../45483/32-true-or-false-quiz.html" title="3.2 True or False Quiz">3.2 True or False Quiz</a></li><li class="" style="padding-left: 28px"><i class="expander fa fa-caret-right "></i><a class="" href="../43688/32-glossary-of-key-terms.html" title="3.2 Glossary of key terms">3.2 Glossary of key terms</a></li></ul><li class=" parent" style="padding-left: 14px"><i class="expander fa fa-caret-right "></i><a class="" href="../44486/33-costs-and-revenues.html" title="3.3 Costs and revenues">3.3 Costs and revenues</a></li><ul class="level-2 "><li class="" style="padding-left: 28px"><i class="expander fa fa-caret-right "></i><a class="" href="../44487/types-of-costs-1.html" title="Types of costs">Types of costs</a></li><li class="" style="padding-left: 28px"><i class="expander fa fa-caret-right "></i><a class="" href="../44491/total-revenue-revenue-streams-1.html" title="Total revenue & revenue streams">Total revenue & revenue streams</a></li><li class="" style="padding-left: 28px"><i class="expander fa fa-caret-right "></i><a class="" href="../45484/33-true-or-false-quiz-1.html" title="3.3 True or false quiz">3.3 True or false quiz</a></li><li class="" style="padding-left: 28px"><i class="expander fa fa-caret-right "></i><a class="" href="../45657/33-glossary-of-key-terms-1.html" title="3.3 Glossary of key terms">3.3 Glossary of key terms</a></li></ul><li class=" parent" style="padding-left: 14px"><i class="expander fa fa-caret-right "></i><a class="" href="../44492/34-final-accounts.html" title="3.4 Final accounts">3.4 Final accounts</a></li><ul class="level-2 "><li class="" style="padding-left: 28px"><i class="expander fa fa-caret-right "></i><a class="" href="../44527/the-purpose-of-accounts-to-different-stakeholders-1.html" title="The purpose of accounts to different stakeholders">The purpose of accounts to different stakeholders</a></li><li class="" style="padding-left: 28px"><i class="expander fa fa-caret-right "></i><a class="" href="../44577/profit-loss-account-2.html" title="Profit & loss account">Profit & loss account</a></li><li class="" style="padding-left: 28px"><i class="expander fa fa-caret-right "></i><a class="" href="../44579/balance-sheets-1.html" title="Balance sheets">Balance sheets</a></li><li class="" style="padding-left: 28px"><i class="expander fa fa-caret-right "></i><a class="" href="../44560/types-of-intangible-assets-1.html" title="Types of intangible assets">Types of intangible assets</a></li><li class="" style="padding-left: 28px"><i class="expander fa fa-caret-right "></i><a class="" href="../44585/depreciation-hl-1.html" title="Depreciation (HL)">Depreciation (HL)</a></li><li class="" style="padding-left: 28px"><i class="expander fa fa-caret-right "></i><a class="" href="../45919/34-true-or-false-quiz-1.html" title="3.4 True or False Quiz">3.4 True or False Quiz</a></li><li class="" style="padding-left: 28px"><i class="expander fa fa-caret-right "></i><a class="" href="../45658/34-glossary-of-key-terms-1.html" title="3.4 Glossary of key terms">3.4 Glossary of key terms</a></li></ul><li class=" parent" style="padding-left: 14px"><i class="expander fa fa-caret-right "></i><a class="" href="../44593/35-profitability-liquidity-ratio-analysis.html" title="3.5 Profitability & liquidity ratio analysis">3.5 Profitability & liquidity ratio analysis</a></li><ul class="level-2 "><li class="" style="padding-left: 28px"><i class="expander fa fa-caret-right "></i><a class="" href="../44595/profitability-ratios.html" title="Profitability ratios">Profitability ratios</a></li><li class="" style="padding-left: 28px"><i class="expander fa fa-caret-right "></i><a class="" href="../44626/liquidity-ratios-1.html" title="Liquidity ratios">Liquidity ratios</a></li><li class="" style="padding-left: 28px"><i class="expander fa fa-caret-right "></i><a class="" href="../45486/35-true-or-false-quiz-1.html" title="3.5 True or False Quiz">3.5 True or False Quiz</a></li><li class="" style="padding-left: 28px"><i class="expander fa fa-caret-right "></i><a class="" href="../45661/35-glossary-of-key-terms-1.html" title="3.5 Glossary of key terms">3.5 Glossary of key terms</a></li></ul><li class=" parent" style="padding-left: 14px"><i class="expander fa fa-caret-right "></i><a class="" href="../44627/36-efficiency-ratio-analysis-hl-only.html" title="3.6 Efficiency ratio analysis (HL only)">3.6 Efficiency ratio analysis (HL only)</a></li><ul class="level-2 "><li class="" style="padding-left: 28px"><i class="expander fa fa-caret-right "></i><a class="" href="../44805/efficiency-ratios-hl-1.html" title="Efficiency ratios (HL)">Efficiency ratios (HL)</a></li><li class="" style="padding-left: 28px"><i class="expander fa fa-caret-right "></i><a class="" href="../44633/insolvency-versus-bankruptcy-1.html" title="Insolvency versus bankruptcy">Insolvency versus bankruptcy</a></li><li class="" style="padding-left: 28px"><i class="expander fa fa-caret-right "></i><a class="" href="../45488/36-true-or-false-quiz-1.html" title="3.6 True or False Quiz">3.6 True or False Quiz</a></li><li class="" style="padding-left: 28px"><i class="expander fa fa-caret-right "></i><a class="" href="../45662/36-glossary-of-key-terms-1.html" title="3.6 Glossary of key terms">3.6 Glossary of key terms</a></li></ul><li class=" parent" style="padding-left: 14px"><i class="expander fa fa-caret-right "></i><a class="" href="../44493/37-cash-flow.html" title="3.7 Cash flow">3.7 Cash flow</a></li><ul class="level-2 "><li class="" style="padding-left: 28px"><i class="expander fa fa-caret-right "></i><a class="" href="../44502/the-difference-between-profit-cash-flow-1.html" title="The difference between profit & cash flow">The difference between profit & cash flow</a></li><li class="" style="padding-left: 28px"><i class="expander fa fa-caret-right "></i><a class="" href="../44506/working-capital-1.html" title="Working capital">Working capital</a></li><li class="" style="padding-left: 28px"><i class="expander fa fa-caret-right "></i><a class="" href="../44557/liquidity-position-1.html" title="Liquidity position">Liquidity position</a></li><li class="" style="padding-left: 28px"><i class="expander fa fa-caret-right "></i><a class="" href="../44558/cash-flow-forecasts-1.html" title="Cash flow forecasts">Cash flow forecasts</a></li><li class="" style="padding-left: 28px"><i class="expander fa fa-caret-right "></i><a class="" href="../44507/relationship-between-investment-profit-cash-flow-1.html" title="Relationship between investment, profit & cash flow">Relationship between investment, profit & cash flow</a></li><li class="" style="padding-left: 28px"><i class="expander fa fa-caret-right "></i><a class="" href="../44509/strategies-for-dealing-with-cash-flow-problems-1.html" title="Strategies for dealing with cash flow problems">Strategies for dealing with cash flow problems</a></li><li class="" style="padding-left: 28px"><i class="expander fa fa-caret-right "></i><a class="" href="../45493/37-true-or-false-1.html" title="3.7 True or False">3.7 True or False</a></li><li class="" style="padding-left: 28px"><i class="expander fa fa-caret-right "></i><a class="" href="../43687/37-glossary-of-key-terms-1.html" title="3.7 Glossary of key terms">3.7 Glossary of key terms</a></li></ul><li class=" parent" style="padding-left: 14px"><i class="expander fa fa-caret-right "></i><a class="" href="../44515/38-investment-appraisal.html" title="3.8 Investment appraisal">3.8 Investment appraisal</a></li><ul class="level-2 "><li class="" style="padding-left: 28px"><i class="expander fa fa-caret-right "></i><a class="" href="../44516/payback-period-average-rate-of-return-1.html" title="Payback period & Average rate of return">Payback period & Average rate of return</a></li><li class="" style="padding-left: 28px"><i class="expander fa fa-caret-right "></i><a class="" href="../44519/net-present-value-npv-hl.html" title="Net present value (NPV) (HL)">Net present value (NPV) (HL)</a></li><li class="" style="padding-left: 28px"><i class="expander fa fa-caret-right "></i><a class="" href="../45494/38-true-or-false-quiz-1.html" title="3.8 True or False Quiz">3.8 True or False Quiz</a></li><li class="" style="padding-left: 28px"><i class="expander fa fa-caret-right "></i><a class="" href="../43693/38-glossary-of-key-terms-1.html" title="3.8 Glossary of key terms">3.8 Glossary of key terms</a></li></ul><li class=" parent" style="padding-left: 14px"><i class="expander fa fa-caret-right "></i><a class="" href="../44564/39-budgets-hl.html" title="3.9 Budgets (HL)">3.9 Budgets (HL)</a></li><ul class="level-2 "><li class="" style="padding-left: 28px"><i class="expander fa fa-caret-right "></i><a class="" href="../44565/the-difference-between-cost-profit-centres-1.html" title="The difference between cost & profit centres">The difference between cost & profit centres</a></li><li class="" style="padding-left: 28px"><i class="expander fa fa-caret-right "></i><a class="" href="../44568/the-roles-of-cost-profit-centres-1.html" title="The roles of cost & profit centres">The roles of cost & profit centres</a></li><li class="" style="padding-left: 28px"><i class="expander fa fa-caret-right "></i><a class="" href="../44576/constructing-budgets-1.html" title="Constructing budgets">Constructing budgets</a></li><li class="" style="padding-left: 28px"><i class="expander fa fa-caret-right "></i><a class="" href="../44569/variances-1.html" title="Variances">Variances</a></li><li class="" style="padding-left: 28px"><i class="expander fa fa-caret-right "></i><a class="" href="../44571/the-importance-of-budgets-variances-1.html" title="The importance of budgets & variances">The importance of budgets & variances</a></li><li class="" style="padding-left: 28px"><i class="expander fa fa-caret-right "></i><a class="" href="../45495/39-true-or-false-quiz-1.html" title="3.9 True or False Quiz">3.9 True or False Quiz</a></li><li class="" style="padding-left: 28px"><i class="expander fa fa-caret-right "></i><a class="" href="../43694/39-glossary-of-key-terms.html" title="3.9 Glossary of key terms">3.9 Glossary of key terms</a></li></ul></ul><li class=" parent std-toplevel" style="padding-left: 4px"><i class="expander fa fa-caret-right "></i><a class="" href="../43547/unit-4-marketing.html" title="Unit 4 - Marketing">Unit 4 - Marketing</a></li><ul class="level-1 "><li class=" parent" style="padding-left: 14px"><i class="expander fa fa-caret-right "></i><a class="" href="../44637/41-introduction-to-marketing.html" title="4.1 Introduction to marketing">4.1 Introduction to marketing</a></li><ul class="level-2 "><li class="" style="padding-left: 28px"><i class="expander fa fa-caret-right "></i><a class="" href="../44638/market-orientation-vs-product-orientation-1.html" title="Market orientation vs Product orientation">Market orientation vs Product orientation</a></li><li class="" style="padding-left: 28px"><i class="expander fa fa-caret-right "></i><a class="" href="../44639/market-share-1.html" title="Market share">Market share</a></li><li class="" style="padding-left: 28px"><i class="expander fa fa-caret-right "></i><a class="" href="../44641/market-growth-1.html" title="Market growth">Market growth</a></li><li class="" style="padding-left: 28px"><i class="expander fa fa-caret-right "></i><a class="" href="../44642/importance-of-market-share-market-leadership-hl-1.html" title="Importance of market share & market leadership (HL)">Importance of market share & market leadership (HL)</a></li><li class="" style="padding-left: 28px"><i class="expander fa fa-caret-right "></i><a class="" href="../43695/41-glossary-of-key-terms-1.html" title="4.1 Glossary of key terms">4.1 Glossary of key terms</a></li></ul><li class=" parent" style="padding-left: 14px"><i class="expander fa fa-caret-right "></i><a class="" href="../43823/42-marketing-planning.html" title="4.2 Marketing planning">4.2 Marketing planning</a></li><ul class="level-2 "><li class="" style="padding-left: 28px"><i class="expander fa fa-caret-right "></i><a class="" href="../44645/the-role-of-marketing-planning-1.html" title="The role of marketing planning">The role of marketing planning</a></li><li class="" style="padding-left: 28px"><i class="expander fa fa-caret-right "></i><a class="" href="../44654/segmentation-targeting-and-positioning-1.html" title="Segmentation, targeting, and positioning">Segmentation, targeting, and positioning</a></li><li class="" style="padding-left: 28px"><i class="expander fa fa-caret-right "></i><a class="" href="../44646/difference-between-niche-mass-market-1.html" title="Difference between niche & mass market">Difference between niche & mass market</a></li><li class="" style="padding-left: 28px"><i class="expander fa fa-caret-right "></i><a class="" href="../43821/the-importance-of-having-a-usp-1.html" title="The importance of having a USP">The importance of having a USP</a></li><li class="" style="padding-left: 28px"><i class="expander fa fa-caret-right "></i><a class="" href="../44655/how-organizations-differentiate-themselves-1.html" title="How organizations differentiate themselves">How organizations differentiate themselves</a></li><li class="" style="padding-left: 28px"><i class="expander fa fa-caret-right "></i><a class="" href="../43834/42-vocab-quiz-1.html" title="4.2 Vocab Quiz">4.2 Vocab Quiz</a></li><li class="" style="padding-left: 28px"><i class="expander fa fa-caret-right "></i><a class="" href="../45528/42-true-or-false-quiz-1.html" title="4.2 True or False Quiz">4.2 True or False Quiz</a></li><li class="" style="padding-left: 28px"><i class="expander fa fa-caret-right "></i><a class="" href="../43696/42-glossary-of-key-terms-1.html" title="4.2 Glossary of key terms">4.2 Glossary of key terms</a></li></ul><li class=" parent" style="padding-left: 14px"><i class="expander fa fa-caret-right "></i><a class="" href="../44660/43-sales-forecasting-hl.html" title="4.3 Sales forecasting (HL)">4.3 Sales forecasting (HL)</a></li><ul class="level-2 "><li class="" style="padding-left: 28px"><i class="expander fa fa-caret-right "></i><a class="" href="../44669/benefits-limitations-of-sales-forecasting.html" title="Benefits & limitations of sales forecasting">Benefits & limitations of sales forecasting</a></li><li class="" style="padding-left: 28px"><i class="expander fa fa-caret-right "></i><a class="" href="../45530/43-true-or-false-quiz-1.html" title="4.3 True or False Quiz">4.3 True or False Quiz</a></li><li class="" style="padding-left: 28px"><i class="expander fa fa-caret-right "></i><a class="" href="../43711/43-glossary-of-key-terms-1.html" title="4.3 Glossary of key terms">4.3 Glossary of key terms</a></li></ul><li class=" parent" style="padding-left: 14px"><i class="expander fa fa-caret-right "></i><a class="" href="../44679/44-market-research.html" title="4.4 Market research">4.4 Market research</a></li><ul class="level-2 "><li class="" style="padding-left: 28px"><i class="expander fa fa-caret-right "></i><a class="" href="../44680/why-how-organizations-carry-out-market-research.html" title="Why & how organizations carry out market research">Why & how organizations carry out market research</a></li><li class="" style="padding-left: 28px"><i class="expander fa fa-caret-right "></i><a class="" href="../44692/methodstechniques-of-primary-market-research-1.html" title="Methods/techniques of primary market research">Methods/techniques of primary market research</a></li><li class="" style="padding-left: 28px"><i class="expander fa fa-caret-right "></i><a class="" href="../44693/methodstechniques-of-secondary-market-research-1.html" title="Methods/techniques of secondary market research">Methods/techniques of secondary market research</a></li><li class="" style="padding-left: 28px"><i class="expander fa fa-caret-right "></i><a class="" href="../44694/qualitative-quantitative-research-1.html" title="Qualitative & quantitative research">Qualitative & quantitative research</a></li><li class="" style="padding-left: 28px"><i class="expander fa fa-caret-right "></i><a class="" href="../44695/methods-of-sampling-1.html" title="Methods of sampling">Methods of sampling</a></li><li class="" style="padding-left: 28px"><i class="expander fa fa-caret-right "></i><a class="" href="../45531/44-true-or-false-quiz-1.html" title="4.4 True or False Quiz">4.4 True or False Quiz</a></li><li class="" style="padding-left: 28px"><i class="expander fa fa-caret-right "></i><a class="" href="../43712/44-glossary-of-key-terms-1.html" title="4.4 Glossary of key terms">4.4 Glossary of key terms</a></li></ul><li class=" parent" style="padding-left: 14px"><i class="expander fa fa-caret-right "></i><a class="" href="../44720/45-the-seven-ps-of-the-marketing-mix.html" title="4.5 The seven Ps of the marketing mix">4.5 The seven Ps of the marketing mix</a></li><ul class="level-2 "><li class=" parent" style="padding-left: 28px"><i class="expander fa fa-caret-right "></i><a class="" href="../44740/451-product.html" title="4.5.1 Product">4.5.1 Product</a></li><ul class="level-3 "><li class="" style="padding-left: 42px"><i class="expander fa fa-caret-right "></i><a class="" href="../44741/the-product-life-cycle-1.html" title="The product life cycle">The product life cycle</a></li><li class="" style="padding-left: 42px"><i class="expander fa fa-caret-right "></i><a class="" href="../44745/extension-strategies-1.html" title="Extension strategies">Extension strategies</a></li><li class="" style="padding-left: 42px"><i class="expander fa fa-caret-right "></i><a class="" href="../44981/relationship-between-the-plc-investment-profit-cash-flow-1.html" title="Relationship between the PLC, investment, profit & cash flow">Relationship between the PLC, investment, profit & cash flow</a></li><li class="" style="padding-left: 42px"><i class="expander fa fa-caret-right "></i><a class="" href="../44748/aspects-of-branding.html" title="Aspects of branding">Aspects of branding</a></li><li class="" style="padding-left: 42px"><i class="expander fa fa-caret-right "></i><a class="" href="../44757/the-importance-of-branding-1.html" title="The importance of branding">The importance of branding</a></li><li class="" style="padding-left: 42px"><i class="expander fa fa-caret-right "></i><a class="" href="../45766/starterplenary-activity-anagrams-quiz-brands-1.html" title="Starter/Plenary activity - Anagrams Quiz (Brands)">Starter/Plenary activity - Anagrams Quiz (Brands)</a></li><li class="" style="padding-left: 42px"><i class="expander fa fa-caret-right "></i><a class="" href="../45957/starterplenary-activity-whats-in-a-brand-name-1.html" title="Starter/Plenary activity - What&#039;s in a (brand) name?">Starter/Plenary activity - What&#039;s in a (brand) name?</a></li><li class="" style="padding-left: 42px"><i class="expander fa fa-caret-right "></i><a class="" href="../43713/45-glossary-of-key-terms-product-1.html" title="4.5 Glossary of key terms (Product)">4.5 Glossary of key terms (Product)</a></li></ul><li class=" parent" style="padding-left: 28px"><i class="expander fa fa-caret-right "></i><a class="" href="../42547/452-price-1.html" title="4.5.2 Price">4.5.2 Price</a></li><ul class="level-3 "><li class="" style="padding-left: 42px"><i class="expander fa fa-caret-right "></i><a class="" href="../43719/45-key-terms-price-1.html" title="4.5 Key Terms (Price)">4.5 Key Terms (Price)</a></li></ul><li class=" parent" style="padding-left: 28px"><i class="expander fa fa-caret-right "></i><a class="" href="../44782/453-promotion.html" title="4.5.3 Promotion">4.5.3 Promotion</a></li><ul class="level-3 "><li class="" style="padding-left: 42px"><i class="expander fa fa-caret-right "></i><a class="" href="../44783/above-the-line-promotion-1.html" title="Above the line promotion">Above the line promotion</a></li><li class="" style="padding-left: 42px"><i class="expander fa fa-caret-right "></i><a class="" href="../44795/below-the-line-promotion-1.html" title="Below the line promotion">Below the line promotion</a></li><li class="" style="padding-left: 42px"><i class="expander fa fa-caret-right "></i><a class="" href="../44797/through-the-line-promotion-1.html" title="Through the line promotion">Through the line promotion</a></li><li class="" style="padding-left: 42px"><i class="expander fa fa-caret-right "></i><a class="" href="../44801/social-media-marketing-1.html" title="Social media marketing">Social media marketing</a></li><li class="" style="padding-left: 42px"><i class="expander fa fa-caret-right "></i><a class="" href="../43721/45-glossary-of-key-terms-1.html" title="4.5 Glossary of key terms">4.5 Glossary of key terms</a></li></ul><li class=" parent" style="padding-left: 28px"><i class="expander fa fa-caret-right "></i><a class="" href="../44803/454-place-1.html" title="4.5.4 Place">4.5.4 Place</a></li><ul class="level-3 "><li class="" style="padding-left: 42px"><i class="expander fa fa-caret-right "></i><a class="" href="../44804/the-importance-of-different-distribution-channels-1.html" title="The importance of different distribution channels">The importance of different distribution channels</a></li><li class="" style="padding-left: 42px"><i class="expander fa fa-caret-right "></i><a class="" href="../43722/45-glossary-of-key-terms-1.html" title="4.5 Glossary of key terms">4.5 Glossary of key terms</a></li></ul><li class="" style="padding-left: 28px"><i class="expander fa fa-caret-right "></i><a class="" href="../44758/455-people-1.html" title="4.5.5 People">4.5.5 People</a></li><li class="" style="padding-left: 28px"><i class="expander fa fa-caret-right "></i><a class="" href="../44773/456-processes-1.html" title="4.5.6 Processes">4.5.6 Processes</a></li><li class="" style="padding-left: 28px"><i class="expander fa fa-caret-right "></i><a class="" href="../44774/457-physical-evidence-1.html" title="4.5.7 Physical evidence">4.5.7 Physical evidence</a></li><li class="" style="padding-left: 28px"><i class="expander fa fa-caret-right "></i><a class="" href="../44982/appropriate-marketing-mixes-1.html" title="Appropriate marketing mixes">Appropriate marketing mixes</a></li></ul><li class=" parent" style="padding-left: 14px"><i class="expander fa fa-caret-right "></i><a class="" href="../44697/46-international-marketing-hl.html" title="4.6 International marketing (HL)">4.6 International marketing (HL)</a></li><ul class="level-2 "><li class="" style="padding-left: 28px"><i class="expander fa fa-caret-right "></i><a class="" href="../44698/opportunities-threats-posed-by-entry-into-international-markets-1.html" title="Opportunities & threats posed by entry into international markets">Opportunities & threats posed by entry into international markets</a></li><li class="" style="padding-left: 28px"><i class="expander fa fa-caret-right "></i><a class="" href="../45537/46-true-or-false-quiz-1.html" title="4.6 True or False Quiz">4.6 True or False Quiz</a></li><li class="" style="padding-left: 28px"><i class="expander fa fa-caret-right "></i><a class="" href="../45736/46-glossary-of-key-terms-1.html" title="4.6 Glossary of key terms">4.6 Glossary of key terms</a></li></ul></ul><li class=" parent std-toplevel" style="padding-left: 4px"><i class="expander fa fa-caret-right "></i><a class="" href="../43565/unit-5-operations-mgt.html" title="Unit 5 - Operations Mgt">Unit 5 - Operations Mgt</a></li><ul class="level-1 "><li class=" parent" style="padding-left: 14px"><i class="expander fa fa-caret-right "></i><a class="" href="../44817/51-introduction-to-operations-management.html" title="5.1 Introduction to operations management">5.1 Introduction to operations management</a></li><ul class="level-2 "><li class="" style="padding-left: 28px"><i class="expander fa fa-caret-right "></i><a class="" href="../44818/the-role-of-operations-management-1.html" title="The role of operations management">The role of operations management</a></li></ul><li class=" parent" style="padding-left: 14px"><i class="expander fa fa-caret-right "></i><a class="" href="../44812/52-operations-methods.html" title="5.2 Operations methods">5.2 Operations methods</a></li><ul class="level-2 "><li class="" style="padding-left: 28px"><i class="expander fa fa-caret-right "></i><a class="" href="../44815/operations-methods-1.html" title="Operations methods">Operations methods</a></li></ul><li class=" parent" style="padding-left: 14px"><i class="expander fa fa-caret-right "></i><a class="" href="../44861/53-lean-production-quality-management-hl.html" title="5.3 Lean production & quality management (HL)">5.3 Lean production & quality management (HL)</a></li><ul class="level-2 "><li class="" style="padding-left: 28px"><i class="expander fa fa-caret-right "></i><a class="" href="../44864/features-of-lean-production.html" title="Features of lean production">Features of lean production</a></li><li class="" style="padding-left: 28px"><i class="expander fa fa-caret-right "></i><a class="" href="../44872/methods-of-lean-production.html" title="Methods of lean production">Methods of lean production</a></li><li class="" style="padding-left: 28px"><i class="expander fa fa-caret-right "></i><a class="" href="../44874/cradle-to-cradle-design-manufacturing.html" title="Cradle to cradle design & manufacturing">Cradle to cradle design & manufacturing</a></li><li class="" style="padding-left: 28px"><i class="expander fa fa-caret-right "></i><a class="" href="../44875/quality-control-quality-assurance.html" title="Quality control & quality assurance">Quality control & quality assurance</a></li><li class="" style="padding-left: 28px"><i class="expander fa fa-caret-right "></i><a class="" href="../44876/methods-of-managing-quality.html" title="Methods of managing quality">Methods of managing quality</a></li><li class="" style="padding-left: 28px"><i class="expander fa fa-caret-right "></i><a class="" href="../44877/the-impact-of-lean-production-tqm.html" title="The impact of lean production & TQM">The impact of lean production & TQM</a></li><li class="" style="padding-left: 28px"><i class="expander fa fa-caret-right "></i><a class="" href="../44878/national-international-quality-standards.html" title="National & international quality standards">National & international quality standards</a></li></ul><li class=" parent" style="padding-left: 14px"><i class="expander fa fa-caret-right "></i><a class="" href="../44840/55-break-even-analysis.html" title="5.5 Break-even analysis">5.5 Break-even analysis</a></li><ul class="level-2 "><li class="" style="padding-left: 28px"><i class="expander fa fa-caret-right "></i><a class="" href="../44843/contribution.html" title="Contribution">Contribution</a></li><li class="" style="padding-left: 28px"><i class="expander fa fa-caret-right "></i><a class="" href="../44848/aspects-of-break-even-analysis.html" title="Aspects of break-even analysis">Aspects of break-even analysis</a></li><li class="" style="padding-left: 28px"><i class="expander fa fa-caret-right "></i><a class="" href="../44851/changes-in-price-and-costs.html" title="Changes in price and costs">Changes in price and costs</a></li><li class="" style="padding-left: 28px"><i class="expander fa fa-caret-right "></i><a class="" href="../44852/limitations-of-break-even-analysis.html" title="Limitations of break-even analysis">Limitations of break-even analysis</a></li></ul><li class=" parent" style="padding-left: 14px"><i class="expander fa fa-caret-right "></i><a class="" href="../44890/56-production-planning-hl.html" title="5.6 Production planning (HL)">5.6 Production planning (HL)</a></li><ul class="level-2 "><li class="" style="padding-left: 28px"><i class="expander fa fa-caret-right "></i><a class="" href="../44902/the-local-global-supply-chain-process.html" title="The local & global supply chain process">The local & global supply chain process</a></li><li class="" style="padding-left: 28px"><i class="expander fa fa-caret-right "></i><a class="" href="../44922/the-difference-between-jit-jic.html" title="The difference between JIT & JIC">The difference between JIT & JIC</a></li><li class="" style="padding-left: 28px"><i class="expander fa fa-caret-right "></i><a class="" href="../44931/stock-control-charts.html" title="Stock control charts">Stock control charts</a></li><li class="" style="padding-left: 28px"><i class="expander fa fa-caret-right "></i><a class="" href="../44970/capacity-utilization-rate.html" title="Capacity utilization rate">Capacity utilization rate</a></li><li class="" style="padding-left: 28px"><i class="expander fa fa-caret-right "></i><a class="" href="../45125/defect-rate.html" title="Defect rate">Defect rate</a></li><li class="" style="padding-left: 28px"><i class="expander fa fa-caret-right "></i><a class="" href="../43832/productivity.html" title="Productivity">Productivity</a></li><li class=" parent" style="padding-left: 28px"><i class="expander fa fa-caret-right "></i><a class="" href="../45187/cost-to-buy-cost-to-make.html" title="Cost to buy & Cost to make">Cost to buy & Cost to make</a></li><ul class="level-3 "><li class="" style="padding-left: 42px"><i class="expander fa fa-caret-right "></i><a class="" href="../46353/sinterklaas-putting-ctb-vs-ctm-into-practice.html" title="Sinterklaas - Putting CTB vs CTM into practice">Sinterklaas - Putting CTB vs CTM into practice</a></li></ul></ul><li class=" parent" style="padding-left: 14px"><i class="expander fa fa-caret-right "></i><a class="" href="../45242/57-crisis-management-contingency-planning-hl.html" title="5.7 Crisis management & contingency planning (HL)">5.7 Crisis management & contingency planning (HL)</a></li><ul class="level-2 "><li class="" style="padding-left: 28px"><i class="expander fa fa-caret-right "></i><a class="" href="../45243/difference-between-crisis-management-contingency-planning.html" title="Difference between crisis management & contingency planning">Difference between crisis management & contingency planning</a></li><li class="" style="padding-left: 28px"><i class="expander fa fa-caret-right "></i><a class="" href="../45268/impact-of-contingency-planning.html" title="Impact of contingency planning">Impact of contingency planning</a></li><li class="" style="padding-left: 28px"><i class="expander fa fa-caret-right "></i><a class="" href="../45260/factors-that-affect-effective-crisis-management.html" title="Factors that affect effective crisis management">Factors that affect effective crisis management</a></li><li class="" style="padding-left: 28px"><i class="expander fa fa-caret-right "></i><a class="" href="../45554/57-true-or-false-quiz.html" title="5.7 True or False Quiz">5.7 True or False Quiz</a></li></ul><li class=" parent" style="padding-left: 14px"><i class="expander fa fa-caret-right "></i><a class="" href="../45669/59-management-information-systems-hl.html" title="5.9 Management Information Systems (HL)">5.9 Management Information Systems (HL)</a></li><ul class="level-2 "><li class="" style="padding-left: 28px"><i class="expander fa fa-caret-right "></i><a class="" href="../42633/data-analytics.html" title="Data analytics">Data analytics</a></li><li class="" style="padding-left: 28px"><i class="expander fa fa-caret-right "></i><a class="" href="../45861/database.html" title="Database">Database</a></li><li class="" style="padding-left: 28px"><i class="expander fa fa-caret-right "></i><a class="" href="../44966/cybersecurity-and-cybercrime.html" title="Cybersecurity and cybercrime">Cybersecurity and cybercrime</a></li><li class="" style="padding-left: 28px"><i class="expander fa fa-caret-right "></i><a class="" href="../45859/critical-infrastructures.html" title="Critical infrastructures">Critical infrastructures</a></li><li class="" style="padding-left: 28px"><i class="expander fa fa-caret-right "></i><a class="" href="../46175/virtual-reality.html" title="Virtual reality">Virtual reality</a></li><li class="" style="padding-left: 28px"><i class="expander fa fa-caret-right "></i><a class="" href="../45862/the-internet-of-things.html" title="The internet of things">The internet of things</a></li><li class="" style="padding-left: 28px"><i class="expander fa fa-caret-right "></i><a class="" href="../45858/artificial-intelligence.html" title="Artificial intelligence">Artificial intelligence</a></li><li class="" style="padding-left: 28px"><i class="expander fa fa-caret-right "></i><a class="" href="../42634/big-data.html" title="Big data">Big data</a></li><li class="" style="padding-left: 28px"><i class="expander fa fa-caret-right "></i><a class="" href="../43392/customer-loyalty-programmes.html" title="Customer loyalty programmes">Customer loyalty programmes</a></li><li class="" style="padding-left: 28px"><i class="expander fa fa-caret-right "></i><a class="" href="../43395/digital-taylorism.html" title="Digital Taylorism">Digital Taylorism</a></li><li class="" style="padding-left: 28px"><i class="expander fa fa-caret-right "></i><a class="" href="../45671/data-mining.html" title="Data mining">Data mining</a></li><li class="" style="padding-left: 28px"><i class="expander fa fa-caret-right "></i><a class="" href="../45856/benefits-risks-ethical-implications-of-mis.html" title="Benefits, risks, & ethical implications of MIS">Benefits, risks, & ethical implications of MIS</a></li></ul></ul><li class=" parent std-toplevel" style="padding-left: 4px"><i class="expander fa fa-caret-right "></i><a class="" href="../42640/bmt-.html" title="BMT ">BMT </a></li><ul class="level-1 "><li class="" style="padding-left: 14px"><i class="expander fa fa-caret-right "></i><a class="" href="../../task/399696.html" title="BMT 1 - SWOT analysis">BMT 1 - SWOT analysis</a></li><li class="" style="padding-left: 14px"><i class="expander fa fa-caret-right "></i><a class="" href="../../task/399697.html" title="BMT 2 - Ansoff matrix">BMT 2 - Ansoff matrix</a></li><li class="" style="padding-left: 14px"><i class="expander fa fa-caret-right "></i><a class="" href="../44027/bmt-3-steeple-analysis.html" title="BMT 3 - STEEPLE analysis">BMT 3 - STEEPLE analysis</a></li><li class="" style="padding-left: 14px"><i class="expander fa fa-caret-right "></i><a class="" href="../42577/bmt-4-boston-consulting-group-matrix.html" title="BMT 4 - Boston Consulting Group matrix">BMT 4 - Boston Consulting Group matrix</a></li><li class="" style="padding-left: 14px"><i class="expander fa fa-caret-right "></i><a class="" href="../42956/bmt-5-business-plans.html" title="BMT 5 - Business plans">BMT 5 - Business plans</a></li><li class="" style="padding-left: 14px"><i class="expander fa fa-caret-right "></i><a class="" href="../43606/bmt-6-decision-trees.html" title="BMT 6 - Decision trees">BMT 6 - Decision trees</a></li><li class="" style="padding-left: 14px"><i class="expander fa fa-caret-right "></i><a class="" href="../42362/bmt-7-descriptive-statistics.html" title="BMT 7 - Descriptive statistics">BMT 7 - Descriptive statistics</a></li><li class="" style="padding-left: 14px"><i class="expander fa fa-caret-right "></i><a class="" href="../42226/bmt-8-circular-business-models.html" title="BMT 8 - Circular Business Models">BMT 8 - Circular Business Models</a></li><li class="" style="padding-left: 14px"><i class="expander fa fa-caret-right "></i><a class="" href="../43605/bmt-9-gantt-chart-hl-only.html" title="BMT 9 - Gantt chart (HL only)">BMT 9 - Gantt chart (HL only)</a></li><li class="" style="padding-left: 14px"><i class="expander fa fa-caret-right "></i><a class="" href="../42214/bmt-10-porters-generic-strategies-hl-only.html" title="BMT 10 - Porter&#039;s generic strategies (HL only)">BMT 10 - Porter&#039;s generic strategies (HL only)</a></li><li class="" style="padding-left: 14px"><i class="expander fa fa-caret-right "></i><a class="" href="../42216/bmt-11-hofstedes-cultural-dimensions-hl-only.html" title="BMT 11 - Hofstede&#039;s cultural dimensions (HL only)">BMT 11 - Hofstede&#039;s cultural dimensions (HL only)</a></li><li class="" style="padding-left: 14px"><i class="expander fa fa-caret-right "></i><a class="" href="../../task/399698.html" title="BMT 12 - Force field analysis (HL only)">BMT 12 - Force field analysis (HL only)</a></li><li class="" style="padding-left: 14px"><i class="expander fa fa-caret-right "></i><a class="" href="../42375/bmt-13-critical-path-analysis-hl-only.html" title="BMT 13 - Critical path analysis (HL only)">BMT 13 - Critical path analysis (HL only)</a></li><li class="" style="padding-left: 14px"><i class="expander fa fa-caret-right "></i><a class="" href="../42344/bmt-14-contribution-hl-only-.html" title="BMT 14 - Contribution (HL only) ">BMT 14 - Contribution (HL only) </a></li><li class="" style="padding-left: 14px"><i class="expander fa fa-caret-right "></i><a class="" href="../42311/bmt-15-simple-linear-regression-hl-only.html" title="BMT 15 - Simple linear regression (HL only)">BMT 15 - Simple linear regression (HL only)</a></li></ul><li class=" parent std-toplevel" style="padding-left: 4px"><i class="expander fa fa-caret-right "></i><a class="" href="../42758/concepts.html" title="Concepts">Concepts</a></li><ul class="level-1 "><li class="" style="padding-left: 14px"><i class="expander fa fa-caret-right "></i><a class="" href="../43633/creativity.html" title="Creativity">Creativity</a></li><li class="" style="padding-left: 14px"><i class="expander fa fa-caret-right "></i><a class="" href="../43631/ethics.html" title="Ethics">Ethics</a></li><li class="" style="padding-left: 14px"><i class="expander fa fa-caret-right "></i><a class="" href="../43435/sustainability.html" title="Sustainability">Sustainability</a></li><li class="" style="padding-left: 14px"><i class="expander fa fa-caret-right "></i><a class="" href="../43668/change.html" title="Change">Change</a></li></ul><li class=" parent std-toplevel" style="padding-left: 4px"><i class="expander fa fa-caret-right "></i><a class="" href="../42836/ia-.html" title="IA  ">IA  </a></li><ul class="level-1 "><li class="" style="padding-left: 14px"><i class="expander fa fa-caret-right "></i><a class="" href="../44415/formulating-suitable-ia-questions.html" title="Formulating suitable IA questions">Formulating suitable IA questions</a></li><li class="" style="padding-left: 14px"><i class="expander fa fa-caret-right "></i><a class="" href="../47685/supporting-documents-for-the-ia.html" title="Supporting documents for the IA">Supporting documents for the IA</a></li><li class="" style="padding-left: 14px"><i class="expander fa fa-caret-right "></i><a class="" href="../47840/top-tips-for-the-ia-primary-research.html" title="Top tips for the IA – Primary research">Top tips for the IA – Primary research</a></li><li class="" style="padding-left: 14px"><i class="expander fa fa-caret-right "></i><a class="" href="../44047/50-sample-ia-research-questions-1.html" title="50+ Sample IA research questions">50+ Sample IA research questions</a></li><li class="" style="padding-left: 14px"><i class="expander fa fa-caret-right "></i><a class="" href="../46719/recommended-format-for-the-ia.html" title="Recommended format for the IA">Recommended format for the IA</a></li></ul><li class=" parent std-toplevel" style="padding-left: 4px"><i class="expander fa fa-caret-right "></i><a class="" href="../43603/exams.html" title="Exams">Exams</a></li><ul class="level-1 "><li class="" style="padding-left: 14px"><i class="expander fa fa-caret-right "></i><a class="" href="../44091/paper-1.html" title="Paper 1">Paper 1</a></li><li class=" parent" style="padding-left: 14px"><i class="expander fa fa-caret-right "></i><a class="std-disabled" href="#" title="Paper 2">Paper 2</a></li><ul class="level-2 "><li class="" style="padding-left: 28px"><i class="expander fa fa-caret-right "></i><a class="" href="../46637/01-ikea.html" title="01 - IKEA">01 - IKEA</a></li></ul><li class="" style="padding-left: 14px"><i class="expander fa fa-caret-right "></i><a class="" href="../45839/quantitative-techniques.html" title="Quantitative techniques">Quantitative techniques</a></li><li class="" style="padding-left: 14px"><i class="expander fa fa-caret-right "></i><a class="" href="../46025/abbreviations-quiz.html" title="Abbreviations Quiz">Abbreviations Quiz</a></li><li class="" style="padding-left: 14px"><i class="expander fa fa-caret-right "></i><a class="" href="../43740/command-terms.html" title="Command terms">Command terms</a></li><li class="" style="padding-left: 14px"><i class="expander fa fa-caret-right "></i><a class="" href="../45612/glossary-of-key-terms.html" title="Glossary of key terms">Glossary of key terms</a></li></ul><li class="ancestor parent std-toplevel" style="padding-left: 4px"><i class="expander fa fa-caret-right fa-rotate-90"></i><a class="" href="../33955/the-core.html" title="The Core">The Core</a></li><ul class="level-1 expanded"><li class="" style="padding-left: 14px"><i class="expander fa fa-caret-right "></i><a class="" href="../34902/cas-bm.html" title="CAS & BM">CAS & BM</a></li><li class="ancestor parent" style="padding-left: 14px"><i class="expander fa fa-caret-right fa-rotate-90"></i><a class="" href="../21665/the-ee.html" title="The EE">The EE</a></li><ul class="level-2 expanded"><li class="current" style="padding-left: 28px"><i class="expander fa fa-caret-right "></i><a class="" href="the-bm-extended-essay.html" title="The BM Extended Essay">The BM Extended Essay</a></li><li class="" style="padding-left: 28px"><i class="expander fa fa-caret-right "></i><a class="" href="../32857/ee-planning-form.html" title="EE Planning form">EE Planning form</a></li><li class="" style="padding-left: 28px"><i class="expander fa fa-caret-right "></i><a class="" href="../37390/managing-the-ee-process.html" title="Managing the EE process">Managing the EE process</a></li><li class="" style="padding-left: 28px"><i class="expander fa fa-caret-right "></i><a class="" href="../37496/top-10-tips-for-the-bm-ee.html" title="Top 10 tips for the BM EE">Top 10 tips for the BM EE</a></li><li class="" style="padding-left: 28px"><i class="expander fa fa-caret-right "></i><a class="" href="../21930/70-top-bm-ee-research-questions.html" title="70 top BM EE Research Questions">70 top BM EE Research Questions</a></li><li class=" parent" style="padding-left: 28px"><i class="expander fa fa-caret-right "></i><a class="" href="../22196/tools-techniques-theories-for-the-ee.html" title="Tools, techniques & theories for the EE">Tools, techniques & theories for the EE</a></li><ul class="level-3 "><li class="" style="padding-left: 42px"><i class="expander fa fa-caret-right "></i><a class="" href="../44048/the-triple-bottom-line.html" title="The triple bottom line">The triple bottom line</a></li></ul><li class="" style="padding-left: 28px"><i class="expander fa fa-caret-right "></i><a class="" href="../21836/understanding-the-assessment-criteria.html" title="Understanding the assessment criteria">Understanding the assessment criteria</a></li><li class="" style="padding-left: 28px"><i class="expander fa fa-caret-right "></i><a class="" href="../37960/reflections-and-engagement-in-the-ee.html" title="Reflections and engagement in the EE">Reflections and engagement in the EE</a></li><li class="" style="padding-left: 28px"><i class="expander fa fa-caret-right "></i><a class="" href="../41874/the-mandatory-reflection-sessions.html" title="The mandatory reflection sessions">The mandatory reflection sessions</a></li><li class="" style="padding-left: 28px"><i class="expander fa fa-caret-right "></i><a class="" href="../37659/top-10-tips-for-completing-the-rppf-1.html" title="Top 10 Tips for completing the RPPF">Top 10 Tips for completing the RPPF</a></li><li class="" style="padding-left: 28px"><i class="expander fa fa-caret-right "></i><a class="" href="../21945/academic-integrity-the-ee-1.html" title="Academic Integrity & the EE">Academic Integrity & the EE</a></li><li class="" style="padding-left: 28px"><i class="expander fa fa-caret-right "></i><a class="" href="../37573/citation-and-referencing.html" title="Citation and Referencing">Citation and Referencing</a></li><li class="" style="padding-left: 28px"><i class="expander fa fa-caret-right "></i><a class="" href="../39260/ee-checklist.html" title="EE Checklist">EE Checklist</a></li></ul><li class="" style="padding-left: 14px"><i class="expander fa fa-caret-right "></i><a class="" href="../25192/tok-bm.html" title="TOK & BM">TOK & BM</a></li></ul><li class=" parent std-toplevel" 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					<div id="main-column" class="span9">    <article id="the-bm-extended-essay" style="margin-top: 16px;">
        <h1 class="section-title">The BM Extended Essay</h1>
        <ul class="breadcrumb"><li><a title="Home" href="../../../businessmanagement.html"><i class="fa fa-home"></i></a><span class="divider">/</span></li><li><span class="gray">The Core</span><span class="divider">/</span></li><li><a title="Go to: The EE" href="../21665/the-ee.html">The EE</a><span class="divider">/</span></li><li><span class="active">The BM Extended Essay</span></li></ul>
        
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                <div class="panel panel-has-footer" style="box-shadow: rgba(17, 0, 51, 0.3) 0px 10px 30px -15px; border-color: rgb(61, 30, 128);"><div class="panel-heading" style="background-color: rgb(61, 30, 128);"><a class="expander pull-right" href="#"><span class="fa fa-plus"></span></a><div><p><strong><span style="font-family:arial,helvetica,sans-serif;"><span style="color:#FF0000;"></span><span style="color:#FF0000;"></span><span style="color:#FF0000;"></span><span style="color:#FF0000;"></span>&nbsp;The Business Management Extended Essay</span></strong></p></div></div><div class="panel-body"><div><p><img alt="" src="../../../ib/businessmanagement/images/ee/ee-bm22.jpg" style="width: 600px; height: 351px;"></p><p><span style="font-family:arial,helvetica,sans-serif;">The popularity of Business Management for the Extended Essay is highlighted in the line graph above, which illustrates an impressive growth rate of <strong>493.2%</strong> during the period shown above.</span> Business Management is now the fifth most popular EE subject (after History, English A, Psychology, and Biology).</p></div></div><div class="panel-footer" style="background-color: rgb(247, 245, 250);"><div><h5><span style="font-family:arial,helvetica,sans-serif;">Aims of the Extended Essay</span></h5><p><span style="font-family:arial,helvetica,sans-serif;">The Extended Essay aims to provide students with the opportunity to:</span></p><ul class="branded"><li><p><span style="font-family:arial,helvetica,sans-serif;">pursue independent research on a focused topic</span></p></li><li><p><span style="font-family:arial,helvetica,sans-serif;">develop research and communication skills</span></p></li><li><p><span style="font-family:arial,helvetica,sans-serif;">develop the skills of creative and critical thinking</span></p></li><li><p><span style="font-family:arial,helvetica,sans-serif;">engage in a systematic process of research appropriate to the subject</span></p></li><li><p><span style="font-family:arial,helvetica,sans-serif;">experience the excitement of intellectual discovery.</span></p></li></ul></div></div></div><div class="panel panel-has-footer" style="box-shadow: rgba(17, 0, 51, 0.3) 0px 10px 30px -15px; border-color: rgb(61, 30, 128);"><div class="panel-heading" style="background-color: rgb(61, 30, 128);"><div><p><strong><span style="font-family:arial,helvetica,sans-serif;">Overview of the IB Business Management Extended Essay</span></strong></p></div></div><div class="panel-body"><div><p><span style="font-family:arial,helvetica,sans-serif;"><img alt="" height="213" src="../../../ib/businessmanagement/ee.png" width="339"></span></p><p><span style="color:#696969;"><em>&quot;If you really want to do something, you&#39;ll find a way. If you don&#39;t, you&#39;ll find an excuse.&quot;</em><br>- Jim Rohn <span style="color:#696969;">(1930 - 2009)</span>, American entrepreneur and&nbsp;motivational speaker</span></p></div></div><div class="panel-footer" style="background-color: rgb(247, 245, 250);"><div><ul class="branded"><li><p><span style="font-family:arial,helvetica,sans-serif;">The Extended Essay is compulsory for all Diploma Programme students</span></p></li><li><p><span style="font-family:arial,helvetica,sans-serif;">It provides students with an opportunity to carry out in-depth research in an area of personal interest</span></p></li><li><p><span style="font-family:arial,helvetica,sans-serif;">It requires around <strong>40 hours</strong> of work by the student</span></p></li><li><p><span style="font-family:arial,helvetica,sans-serif;">EE supervisors are expected to spend <strong>3 to 5 hours</strong> with each student</span></p></li><li><p><span style="font-family:arial,helvetica,sans-serif;">There are 3 compulsory reflection sessions, ending with a <em>viva voce</em></span></p></li></ul><ul class="branded"><li><p><span style="font-family:arial,helvetica,sans-serif;">The BM Extended Essay must be firmly based on accepted Business Management theory</span></p></li><li><p><span style="font-family:arial,helvetica,sans-serif;">It requires application of Business Management theory, tools and techniques to produce a coherent and structured essay</span></p></li><li><p><span style="font-family:arial,helvetica,sans-serif;">It involves broad and detailed research, using a range of <strong>secondary</strong> sources, supported by primary research if/where appropriate</span></p></li><li><p><span style="font-family:arial,helvetica,sans-serif;">Research should be broad and detailed, using a range of sources</span></p></li><li><p><span style="font-family:arial,helvetica,sans-serif;">Excessive reliance on a single source, such as customers surveys or an interview with the CEO, is unlikely to give students sufficient scope or breadth in their analysis.</span></p></li></ul><div class="greenBg"><h5><span style="font-family:arial,helvetica,sans-serif;"><span style="color:#FF0000;"><span class="snippet-fa fa fa-lightbulb-o fa-lg" style="color: rgb(103, 7, 124);"> </span>&nbsp;Top tip 1</span></span></h5><p>It is a formal requirement to include secondary research in the extended essay. If students choose to also include <strong>primary research</strong>, they must ensure that this:</p><ol><li><p><em>Adds valu</em>e to the topic and research question.</p></li><li><p><em>Complements </em>the secondary research that has been conducted.</p></li></ol><p>If primary research is undertaken, it must be approached with academic rigour. For example, customer questionnaires based on speculative, circumstantial responses do not tend to generate appropriate or meaningful data, so should not be used.</p><p>Students must carry out relevant and meaningful research that directly address the research question. Suitable use of primary research could include interviews with experts in a particular topic/field (linked to the topic and RQ of the EE), such as:</p><ul class="branded"><li><p>University lecturers</p></li><li><p>Journalists</p></li><li><p>Government officials</p></li><li><p>Business people / entrepreneurs.</p></li></ul></div><div class="greenBg"><h5><span style="font-family:arial,helvetica,sans-serif;"><span style="color:#FF0000;"><span class="snippet-fa fa fa-lightbulb-o fa-lg" style="color: rgb(103, 7, 124);"> </span>&nbsp;Top tip 2</span></span></h5><p style="margin:0cm;margin-bottom:.0001pt"><span style="font-family:&quot;Arial&quot;,sans-serif">The IB recommends all Extended Essays are produced using the following style of presentation:</span></p><ul class="branded"><li><p style="margin:0cm;margin-bottom:.0001pt"><span style="font-family:&quot;Arial&quot;,sans-serif">Arial font or Times New Roman</span></p></li><li><p style="margin:0cm;margin-bottom:.0001pt"><span style="font-family:&quot;Arial&quot;,sans-serif">font size 11 or 12</span></p></li><li><p style="margin:0cm;margin-bottom:.0001pt"><span style="font-family:&quot;Arial&quot;,sans-serif">1.5 or double-spaced</span></p></li><li><p style="margin:0cm;margin-bottom:.0001pt"><span style="font-family:&quot;Arial&quot;,sans-serif">numbered pages.</span></p></li></ul><p style="margin:0cm;margin-bottom:.0001pt"><span style="font-family:&quot;Arial&quot;,sans-serif">This makes it significantly easier for the examiner to check / mark the work of the candidate.</span></p></div><div class="yellowBg"><h5><span style="font-family:arial,helvetica,sans-serif;"><span style="color:#FF0000;"><span class="snippet-fa fa fa-lightbulb-o fa-lg" style="color: rgb(103, 7, 124);"> </span>&nbsp;Top tip 3</span></span></h5><p>The Extended Essay is an academic investigation into a topic and research question that are worthy of study. Unlike the HL IA, the essay is <u>not</u> about recommendations or practical value to management of an organization.</p></div><div class="yellowBg"><h5><span class="snippet-fa fa fa-exclamation-triangle fa-lg" style="color: rgb(202, 72, 26);"> </span> <span style="color:#FF0000;"><span style="font-family:arial,helvetica,sans-serif;">Common mistake</span></span></h5><p>The most common mistake made with Business Management EEs is the lack of understanding of the differences between the IA and the EE. This therefore leads to underperform.</p><p>Refer to the table above and make sure that you understand the differences between the requirements of the IA and EE - ask your teacher and supervisor if you are unsure.</p><p>As the timings of completing the IA and EE often have some overlap, it is not uncommon that students get confused, so mix the two set of requirements. In any case, do not produce an extended IA task as an EE as this is a self-penalizing approach.</p></div><div class="greenBg"><h5><span style="color:#FF0000;"><span style="font-family:arial,helvetica,sans-serif;">EE grade boundaries</span></span></h5><p>The EE grade boundaries are shown in the table below:</p><table border="0" cellpadding="0" cellspacing="0"><tbody><tr><td style="width:104px;height:23px;"><p align="center"><u>Grade</u></p></td><td style="width:132px;height:23px;"><p align="center"><u>Marks (out of 34)</u></p></td></tr><tr><td style="width:104px;"><p align="center">A</p></td><td style="width:132px;"><p align="center">27 &ndash; 34</p></td></tr><tr><td style="width:104px;"><p align="center">B</p></td><td style="width:132px;"><p align="center">21 &ndash; 26</p></td></tr><tr><td style="width:104px;"><p align="center">C</p></td><td style="width:132px;"><p align="center">14 &ndash; 20</p></td></tr><tr><td style="width:104px;"><p align="center">D</p></td><td style="width:132px;"><p align="center"><strong><span style="color:#FF0000;">7</span></strong> &ndash; 13</p></td></tr><tr><td style="width:104px;"><p align="center">E</p></td><td style="width:132px;"><p align="center">0 &ndash; 6</p></td></tr></tbody></table></div></div></div></div><div class="panel panel-purple"><div class="panel-heading"><a class="expander pull-right" href="#"><span class="fa fa-plus"></span></a><div><p><strong>Formulating an Extended Essay title and research question</strong></p></div></div><div class="panel-body"><div><div class="panel-body"><div><p><img alt="" src="../../../ib/businessmanagement/images/essay.png" style="width: 300px; height: 171px;"></p><p><span style="color:#696969;"><em>&ldquo;When something can be read without effort, great effort has gone into its writing.&rdquo;</em></span><br><span style="color:#696969;">- Enrique Jardiel Poncela (1901-1952), Spanish playwright and novelist</span></p><hr class="hidden"><ul class="branded"><li><p>All extended essays require both a title <u>and</u> a research question (RQ).</p></li><li><p>The title should be a clear and focused summative statement that provides the the reader with an indication of the research topic. This must <u>not</u> be phrased as a question.</p></li><li><p><span style="font-family:arial,helvetica,sans-serif;">The research question must be phrased as a probing question, i.e., one that demands inquiry and is worthy of study (investigation). It indicates the specific topic of research.</span></p></li><li><p><span style="font-family:arial,helvetica,sans-serif;">The research question should allow students to show and use a variety of analytical tools, theories and techniques.</span></p></li><li><p><span style="font-family:arial,helvetica,sans-serif;">The research question should have a clear focus that allows the application of Business Management theory, tools and techniques. This is often supported by statistical data to assist discussion and evaluation.</span></p></li><li><p><span style="font-family:arial,helvetica,sans-serif;">The essay should also allow students to engage in broad and detailed research, requiring the selection and use of a range of secondary sources (backed up by primary research only if relevant and purposeful).</span></p></li></ul><div class="yellowBg"><h5><span style="font-family:arial,helvetica,sans-serif;"><span style="color:#FF0000;"> <span style="color:#FF0000;"><span style="font-family:arial,helvetica,sans-serif;"><span class="snippet-fa fa fa-linode fa-lg" style="color: rgb(61, 30, 128);"> </span>&nbsp;ATL Activity 1</span></span> <span style="font-family:arial,helvetica,sans-serif;"><span style="color:#FF0000;">(Thinking skills) </span></span>- Good, bad or ugly?</span></span></h5><p><span style="font-family:arial,helvetica,sans-serif;">Examine the essay titles below and suggest whether they are good or bad - and why? If you feel they are not good titles for the EE, based on the advice above about formulating essay titles, suggest one way to improve the research question.</span></p><hr class="hidden"><p><span style="font-family:arial,helvetica,sans-serif;"><strong>Essay 1 </strong>- What strategies has <em>Tata Coffee</em> used to gain market share in India?</span></p><section class="tib-hiddenbox"><p><span style="font-family:arial,helvetica,sans-serif;"><span style="color:#FF0000;">This is a poor EE title, i.e. unsuitable. &#39;Strategies&#39; is far too broad, as is &#39;India&#39;. A better, more focused research question might read like this:</span></span></p><p style="text-align: center;"><span style="font-family:arial,helvetica,sans-serif;"><span style="color:#FF0000;"><strong>Which promotional strategy has proved most effective in enabling Tata Coffee to gain market share in Mumbai in the past three years?</strong></span></span></p><p><span style="font-family:arial,helvetica,sans-serif;"><span style="color:#FF0000;">This revised research question is focused as it refers to promotional strategies and Mumbai, rather than business strategies in general and the whole of India. It would probably be too challenging for any student to answer the original research question.</span></span></p></section><hr class="hidden"><p><span style="font-family:arial,helvetica,sans-serif;"><span style="font-family:arial,helvetica,sans-serif;"><strong>Essay </strong></span><strong>2:</strong>&nbsp; To what extent has the product extension strategy of <em>Apple </em>helped the company to remain competitive in Hong Kong?</span></p><section class="tib-hiddenbox"><p><span style="font-family:arial,helvetica,sans-serif;"><span style="color:#FF0000;">Questions that start with &#39;<strong>To what extent</strong>&#39; are generally on the right track, as such a question would require students to answer in one of three ways:</span></span></p><ol><li><p><span style="font-family:arial,helvetica,sans-serif;"><span style="color:#FF0000;">To a large extent, because...</span></span></p></li><li><p><span style="font-family:arial,helvetica,sans-serif;"><span style="color:#FF0000;">To a small extent, because...</span></span></p></li><li><p><span style="font-family:arial,helvetica,sans-serif;"><span style="color:#FF0000;">To (only) some extent, because...</span></span></p></li></ol><p><span style="font-family:arial,helvetica,sans-serif;"><span style="color:#FF0000;">However, in this particular case, the question would be better if there was clearer focus - if the student is referring to the entire portfolio of Apple, then this is highly unsuitable and unrealistic to do within 4,000 words. The research question would be improved by focusing on a specific product, such as the iPad or Apple TV. Hong Kong is a small enough market / economy for the student to collect relevant secondary data sources. An improved title could be:</span></span></p><p style="text-align: center;"><span style="font-family:arial,helvetica,sans-serif;"><strong><span style="color:#FF0000;">To what extent has the product extension strategy of Apple for its Apple TV service helped the company to remain competitive in Hong Kong?</span></strong></span></p><p><span style="font-family:arial,helvetica,sans-serif;"><span style="color:#FF0000;">The context of the above title, used by one of my students, was written in the context of the growing competition from Netflix and local online TV streaming service providers.</span></span></p></section><hr class="hidden"><p><span style="font-family:arial,helvetica,sans-serif;"><span style="font-family:arial,helvetica,sans-serif;"><strong>Essay </strong></span><strong>3</strong><span style="font-family:arial,helvetica,sans-serif;"><strong> </strong>- </span>How effective has <em>McDonald&#39;s</em> marketing strategies been in improving its market share in Spain?</span></p><section class="tib-hiddenbox"><p><span style="font-family:arial,helvetica,sans-serif;"><span style="color:#FF0000;">This is also a highly unsuitable research question, because:</span></span></p><ul class="branded"><li><p><span style="font-family:arial,helvetica,sans-serif;"><span style="color:#FF0000;">It is too broad - McDonald&#39;s has more than 515 branches in Spain, according to </span><a href="https://www.statista.com/statistics/747089/mcdonald-s-restaurants-in-spain/"><span style="color:#FF0000;">Statista</span></a><span style="color:#FF0000;"></span></span></p></li><li><p><span style="font-family:arial,helvetica,sans-serif;"><span style="color:#FF0000;">&quot;Marketing strategies&quot; is far too vague and would potentially entail coverage of the marketing mix, the extended marketing mix, market research, marketing planning, and so on</span></span></p></li><li><p><span style="font-family:arial,helvetica,sans-serif;"><span style="color:#FF0000;">The research question is likely to lead to a highly descriptive essay</span></span></p></li><li><p><span style="font-family:arial,helvetica,sans-serif;"><span style="color:#FF0000;">There is not much scope for critical thinking (worth 12 out of the 34 marks).</span></span></p></li></ul><p><span style="font-family:arial,helvetica,sans-serif;"><span style="color:#FF0000;">The one positive thing is the student has identified something that is measurable, i.e. market share. This would make it more straightforward to reach a conclusion, perhaps by gathering data to judge the change in the company&#39;s market share in Spain over the past X number of years.</span></span></p><p><span style="font-family:arial,helvetica,sans-serif;"><span style="color:#FF0000;">An improved version of the research question might be:</span></span></p><p style="text-align: center;"><span style="font-family:arial,helvetica,sans-serif;"><strong><span style="color:#FF0000;">How effective has McDonald&#39;s franchise growth strategy been in improving its market share in Malaga, southern Spain?</span></strong></span></p><p><span style="font-family:arial,helvetica,sans-serif;"><span style="color:#FF0000;">With the above / revised research question, the student has decided to focus on Unit 1.6 (external growth strategies, namely franchising) for McDonald&#39;s in one province of Spain where there is a population of around 571,000 people. This is a lot more manageable than an essay that examines the 515+ McDonald&#39;s restaurants across Spain, a country with a population of more than 47 million people!</span></span></p></section><hr class="hidden"><p><span style="font-family:arial,helvetica,sans-serif;"><span style="font-family:arial,helvetica,sans-serif;"><strong>Essay </strong></span><strong>4</strong> - To what extent has <em>Starbucks&#39;</em> use of social media marketing (SMM) increased its brand awareness in Singapore?</span></p><section class="tib-hiddenbox"><p><span style="font-family:arial,helvetica,sans-serif;"><span style="color:#FF0000;">This is, perhaps, the best of the research questions so far. Again, having &#39;To what extent&#39; in the question may help to encourage research that is more balanced and considered. The focus on social media marketing is relevant to&nbsp; Unit 4.5 of the syllabus - Promotion: The impact of changing technology on promotional strategies (such as viral marketing, social media marketing and social networking). Singapore is a relatively small market / economy, so gathering and conducting the necessary secondary research should be feasible. However, the student could be asked to answer the following questions before the teacher approves the EE research question:</span></span></p><ol><li><p><span style="font-family:arial,helvetica,sans-serif;"><span style="color:#FF0000;">Which <a href="../25055/methodstechniques-of-secondary-market-research.html" title="Unit 4 » 4.4 Market research » Methods/techniques of secondary market research">secondary sources</a> are to be used? There must be breadth and depth to ensure the essay scores well in Criterion C for critical thinking.</span></span></p></li><li><p><span style="font-family:arial,helvetica,sans-serif;"><span style="color:#FF0000;">Which <a href="../22196/tools-techniques-theories-for-the-ee.html" title="The Core » The EE » Tools, techniques &amp; theories for the EE">tools, theories and techniques</a> are to be used? SMM is insufficient for an extended essay.</span></span></p></li></ol></section><hr class="hidden"><p><span style="font-family:arial,helvetica,sans-serif;"><span style="font-family:arial,helvetica,sans-serif;"><strong>Essay </strong></span><strong>5</strong> - To what extent will<em> Virgin Media&#39;s </em>proposed merger with <em>O2 </em>enable the company to challenge <em>BT </em>and <em>Sky </em>as market leaders in the UK?</span></p><section class="tib-hiddenbox"><p><span style="font-family:arial,helvetica,sans-serif;"><span style="color:#FF0000;">Not all &#39;<em>To what extent</em>&#39; questions are good! This title is more suitable for the Higher Level Internal Assessment than an extended essay. See here for advice about the </span><a href="../22170/hl-ia.html" title="The IA » HL IA"><span style="color:#FF0000;">HL IA</span></a><span style="color:#FF0000;">. However, a potentially disastrous situation for the student is if, at the time, the proposed merger did not go ahead or if the UK government did not approve the proposal based on competition laws in the country. Although the proposal was not hypothetical, as reported by the media in May 2020, it is best if students can avoid such titles until any acquisition or merger is confirmed.</span></span></p></section><hr class="hidden"><p><strong>Essay 6</strong> -&nbsp; Was <em>Amazon&#39;s</em> $580 million purchase of <em>Souq </em>the most appropriate strategy for the company&#39;s growth plans in the Middle East?</p><section class="tib-hiddenbox"><p><span style="color:#FF0000;">Research questions that start with &quot;Was&quot; tend to lead to descriptive essays and do not generally leave many opportunities for demonstrating evaluative and critical thinking skills. Also, the scope of the essay is far too broad as &quot;the Middle East&quot; is a transcontinental region; success in Turkey does not necessarily mean success in Kuwait or Qatar, for example. An improved version of this research question might be something like this (depending on the ability to access appropriate data from secondary research):</span></p><p style="text-align: center;"><span style="color:#FF0000;"><strong> <span class="d2edcug0 hpfvmrgz qv66sw1b c1et5uql lr9zc1uh a8c37x1j keod5gw0 nxhoafnm aigsh9s9 d3f4x2em fe6kdd0r mau55g9w c8b282yb iv3no6db jq4qci2q a3bd9o3v knj5qynh oo9gr5id" dir="auto" lang="en_XX">To what extent has Amazon&#39;s acquisition of Souq.com contributed to its growth in</span><span class="d2edcug0 hpfvmrgz qv66sw1b c1et5uql lr9zc1uh a8c37x1j keod5gw0 nxhoafnm aigsh9s9 d3f4x2em fe6kdd0r mau55g9w c8b282yb iv3no6db jq4qci2q a3bd9o3v knj5qynh oo9gr5id" dir="auto" lang="en_XX"> </span>Saudi Arabia?<span class="d2edcug0 hpfvmrgz qv66sw1b c1et5uql lr9zc1uh a8c37x1j keod5gw0 nxhoafnm aigsh9s9 d3f4x2em fe6kdd0r mau55g9w c8b282yb iv3no6db jq4qci2q a3bd9o3v knj5qynh oo9gr5id" dir="auto" lang="en_XX"></span> </strong></span></p><p><span style="color:#FF0000;">It would also be useful for the students to include a time frame, either in the title question or the introduction of the essay.</span></p></section><hr class="hidden"><p><strong>Essay 7</strong> - What motivates certain businesses to implement philanthropy programmes?</p><section class="tib-hiddenbox"><p><span style="color:#FF0000;">This title is far too broad (covering &quot;businesses&quot; in general, across multiple industries); even &quot;philanthropy programmes&quot; could be too broad. The essay would be more focused if the student chose to write about a specific company&#39;s philanthropy programme in relation to specific aspects of the IB Business Management course, such as corporate social responsibilities, business strategy, Ansoff&#39;s matrix, the triple bottom line (sustainability), and the importance of branding / brand image. <span style="color:#FF0000;">An improved version of this research question might be something like this:</span></span></p><p style="text-align: center;"><strong><span style="color:#FF0000;">To what extent has McDonald&#39;s Ronald McDonald House Charities&nbsp;philanthropy programme motivated the company&#39;s workforce in&nbsp;Chicago, Illinois? </span></strong></p><p style="text-align: center;"><span style="color:#FF0000;">or</span><strong><span style="color:#FF0000;"></span></strong></p><p style="text-align: center;"><strong><span style="color:#FF0000;">To what extent has Volkswagen&rsquo;s five-year $2.1 million &ldquo;Partners in Education&rdquo; program with schools in the Washington, D.C. helped to motivate the company&#39;s US workforce?</span></strong></p><p><span style="color:#FF0000;">In short, the research question should enable the student to focus on a specific business (in a specific industry) and scope to analyse the philanthropy programme as part of its corporate strategy for a desired outcome.</span></p></section><hr class="hidden"><p><strong>Essay 8</strong> - How did <em>Nike&#39;s</em> marketing strategies contribute to the company&#39;s operations?</p><section class="tib-hiddenbox"><p><span style="font-family:arial,helvetica,sans-serif;"><span style="color:#FF0000;">This is another poor EE title and is unlikely to score more than a &quot;C&quot; grade. The research question is likely to promote a descriptive, rather than evaluative, response. In addition, &quot;contribute to the company&#39;s operations&quot; is vague, especially as marketing is an aspect of the operations of all businesses. It can be difficult to get any meaningful data to address this question. Having a quantitative or measurable aspect to Nike&#39;s operations would be better. For example, a better, more focused research question might read like this:</span></span></p><p style="text-align: center;"><span style="color:#FF0000;"><strong>To what extent has Nike&#39;s marketing strategies contributed to the company&#39;s market share in the basketball sports apparel industry in the USA?</strong></span></p><p><span style="color:#FF0000;">or</span></p><p><span style="color:#FF0000;"><strong>To what extent has Nike&#39;s above the line marketing strategies contributed to the company&#39;s overall profitability?</strong></span></p></section><hr class="hidden"><p><strong>Essay 9 </strong>-<strong> </strong>How did<em> LVMH&#39;s</em> acquisition of <em>Tiffany &amp; Co.</em> prove advantageous in terms of the multinational company&#39;s annual profits?</p><section class="tib-hiddenbox"><p><span style="color:#FF0000;">This research question is likely to be a descriptive piece of work as it has been phrased in such a way that a two-sided argument is not required. Unless the candidate is able to get hold of the financial accounts for Tiffany &amp; Co. <em>after </em>the takeover, it could be challenging to answer this question, especially as LVMH reports its consolidated accounts.</span></p><p><span style="color:#FF0000;">In addition, it is highly debatable whether any academic research is required so this research question does not seem to adhere to the aims of the Extended Essay. Perhaps such a research question is better suited to the <a href="../21932/sl-ia.html" title="The IA » SL IA">SL internal assessment</a>.</span></p></section><hr class="hidden"><p><strong>Essay 10</strong> - To what extent is <em>Ryanair&#39;s</em> corporate success in the European low budget airline industry attributed to its &quot;no-frills&quot; strategy?</p><section class="tib-hiddenbox"><p><span style="color:#FF0000;">This essay question works for the purpose of the EE, although the student would need to be very clear about the meaning of a &quot;no-frills&quot; strategy used by the airline company. This is to ensure a clear focus, e.g. is the student focusing on a no-frills marketing strategy (which might be a little too broad for an EE) or a no-frills <em>pricing </em>strategy (which gives better scope for the student to focus on a particular aspect of Ryanair&#39;s corporate strategy, such as the company&#39;s investment in e-commerce). This is particularly important given that Ryanair is one of Europe&#39;s largest airlines, so numerous factors would contribute to its corporate success.</span></p><p><span style="color:#FF0000;">Also, having a specific timeline would also help the student as this provides more specific parameters for her/him to research and write the essay.</span></p><p><span style="color:#FF0000;">So, perhaps a more refined research question could be:</span></p><p style="text-align: center;"><span style="color:#FF0000;"><strong>To what extent is Ryanair&#39;s corporate success in the European low-cost airline industry attributed to its &quot;no-frills&quot; pricing strategy?</strong></span></p></section><p>Please note that it is not uncommon for students to change the topic and RQ following the completion of the initial research. It is better to tweak the title and RQ based on the research than to continue down the wrong path.</p></div><div class="yellowBg"><h5><span style="color:#FF0000;"><span style="font-family:arial,helvetica,sans-serif;"><span class="snippet-fa fa fa-linode fa-lg" style="color: rgb(61, 30, 128);"> </span>&nbsp;ATL Activity 2 (Thinking skills) - IA vs EE Research Questions?</span></span></h5><p>Consider whether each of the following research questions below are better suited to the IA or EE.</p><table><tbody><tr><td><strong>No.</strong></td><td><strong>Research question</strong></td><td><strong>IA or EE?</strong></td></tr><tr><td>1.</td><td>To what extent can <em>Proton </em>increase its market share in Egypt by using through-the-line promotional strategies?</td><td><section class="tib-hiddenbox"><p><span style="color:#FF0000;">IA</span></p></section></td></tr><tr><td>2.</td><td>To what extent has product innovation contributed to <em>Apple </em>being a market leader?<br>&nbsp;</td><td><section class="tib-hiddenbox"><p><span style="color:#FF0000;">EE</span></p></section></td></tr><tr><td>3.</td><td>To what extent can <em>Oracle&#39;s</em> success be contributed to its corporate culture?</td><td><section class="tib-hiddenbox"><p><span style="color:#FF0000;">EE</span></p></section></td></tr><tr><td>4.</td><td>To what extent has <em>Nike&rsquo;s</em> decision to offshore its production to Vietnam improved its international competitiveness?</td><td><section class="tib-hiddenbox"><p><span style="color:#FF0000;">EE</span></p></section></td></tr><tr><td>5.</td><td>To what degree has <em>Tesla&rsquo;s</em> distinct marketing strategies been effective at promoting its automotive business in the USA?</td><td><section class="tib-hiddenbox"><p><span style="color:#FF0000;">EE</span></p></section></td></tr><tr><td>6.</td><td>To what extent has <em>Amazon&rsquo;s</em> expansion into the physical grocery retail industry been a successful growth strategy?</td><td><section class="tib-hiddenbox"><p><span style="color:#FF0000;">EE</span></p></section></td></tr><tr><td>7.</td><td>To what extent has Pep Guardiola&rsquo;s reign as head coach of <em>Manchester City Football Club (MCFC) </em>changed the organization&rsquo;s management culture?</td><td><section class="tib-hiddenbox"><p><span style="color:#FF0000;">EE</span></p></section></td></tr><tr><td>8.</td><td>To what degree does <em>Google&rsquo;s</em> corporate culture contribute to its financial success?</td><td><section class="tib-hiddenbox"><p><span style="color:#FF0000;">EE</span></p></section></td></tr><tr><td>9.</td><td>To what extent have <em>JustEat&rsquo;s</em> growth strategies been effective in a thriving food delivery gig economy during the COVID-19 pandemic?</td><td><section class="tib-hiddenbox"><p><span style="color:#FF0000;">EE</span></p></section></td></tr><tr><td>10.</td><td>To what extent is <em>IKEA&rsquo;s</em> local and global supply chain practices aligned with the company&#39;s sustainability goals for 2030?</td><td><section class="tib-hiddenbox"><p><span style="color:#FF0000;">IA</span></p></section></td></tr></tbody></table></div></div></div></div></div><div class="panel-footer"><div></div></div></div><div class="panel panel-purple"><div class="panel-heading"><a class="expander pull-right" href="#"><span class="fa fa-plus"></span></a><div><p><strong>Frequently Asked Questions (FAQ) about the Extended Essay</strong></p></div></div><div class="panel-body"><div><p><span style="font-family:arial,helvetica,sans-serif;"><strong>FAQ 1 </strong>- Can students use tools, theories and techniques that are not in the syllabus?</span></p><section class="tib-hiddenbox"><p><span style="font-family:arial,helvetica,sans-serif;"><span style="color:#FF0000;">Yes; indeed they are actually encourages to do so. The EE is a highly challenging academic piece of work, and as such students are expected to carry out thorough research - which can include reading beyond the syllabus. Take a look <a href="../22196/tools-techniques-theories-for-the-ee.html" title="The Core » The EE » Tools, techniques &amp; theories for the EE">here</a> for further advice and some suggestions of tools, theories, and techniques that can be used in the Extended Essay.</span></span></p></section><hr class="hidden"><p><span style="font-family:arial,helvetica,sans-serif;"><strong>FAQ 2 </strong>- Are tables placed in the Extended Essay considered to be part of the word count?</span></p><section class="tib-hiddenbox"><p><span style="font-family:arial,helvetica,sans-serif;"><span style="color:#FF0000;">It depends - tables of statistical data are <em>not</em> considered part of the word count in the EE. However, if students put their SWOT or PEST / STEEPLE analysis (or any analysis) into a table, for example, then it is part of the word count; students cannot circumvent the 4,000 word limit by putting text into a table.</span></span></p></section><hr class="hidden"><p><span style="font-family:arial,helvetica,sans-serif;"><strong>FAQ 3 </strong>- What is the tolerance level on the word count for the Extended Essay? Is it true that students can exceed the word limit by up to 10%?</span></p><section class="tib-hiddenbox"><p><span style="font-family:arial,helvetica,sans-serif;"><span style="color:#FF0000;">The tolerance on the word limit is zero tolerance. Examiners are instructed not to read beyond the 4,000th word.</span></span></p><p><span style="font-family:arial,helvetica,sans-serif;"><span style="color:#FF0000;">It is false that students are allowed to exceed the word limit by to to 10% (or any other percentage beyond the word limit). Tell students to stick to the official word limit of the Extended Essay. They need to make a declaration of the word count, and falsely declaring the number is an infringement of academic honesty.</span></span></p><p><span style="color:#FF0000;">The same rule applies to the word count limit in the RPPF (which has a 500-word limit). If the RPPF is longer, examiners will only mark the first 500 words, which means that reflections beyond the 500th word will not be considered - which is a self-penalising approach.</span></p></section><hr class="hidden"><p><span style="font-family:arial,helvetica,sans-serif;"><strong>FAQ 4 </strong>- What is the tolerance level of an originality report from turnitin.com?</span></p><section class="tib-hiddenbox"><p><span style="font-family:arial,helvetica,sans-serif;"><span style="color:#FF0000;">First, the IB does not insist on any originality report for the purpose of checking potential academic malpractice. Many schools choose to use turnit.com, but this is not a recommendation nor is it a requirement by the IB.</span></span></p><p><span style="font-family:arial,helvetica,sans-serif;"><span style="color:#FF0000;">Second, and more importantly, Extended Essay supervisors need to be able to authentic that the EE is entirely the work of the student, and anything in the essay that needs citing, referencing and/or acknowledging must be done so. A turnitin.com originality report might help in this process, but there is no formal requirement nor is there a stipulated tolerance level in the originality report. After all, supervisors must conduct three reflection sessions, including the final <em>vice voce</em>, as methods to authenticate the student&#39;s essay.</span><span style="color:#FF0000;"></span></span></p><p><span style="font-family:arial,helvetica,sans-serif;"><span style="color:#FF0000;">If you use turnitin.com (or any other plagiarism detection software programme), use your professional judgement and examine the information and data in the originality report. If in doubt, get your IB Diploma Programme Coordinator to support you with this.</span></span></p><p><span style="color:#FF0000;">Please note and warn EE students that the IB will check <u>all</u> Extended Essays for plagiarism by using their own processes and software systems.</span></p></section><hr class="hidden"><p><span style="font-family:arial,helvetica,sans-serif;"><strong>FAQ 5 </strong>- What is the recommended style for citation and referencing for the EE?</span></p><section class="tib-hiddenbox"><p><span style="font-family:arial,helvetica,sans-serif;"><span style="color:#FF0000;">The IB does not recommend any particular style for citation and referencing (C&amp;R) for the Extended Essay. Many schools choose to use the MLA style, whilst others use the APA, Harvard or Chicago style.</span></span></p><p><span style="font-family:arial,helvetica,sans-serif;"><span style="color:#FF0000;">What is important is that students use a consistent style for all C&amp;R in the completion of their Extended Essay.</span></span></p><p><span style="font-family:arial,helvetica,sans-serif;"><span style="color:#FF0000;">It can be very useful (for the students) if the school adopts a consistent C&amp;R style across all subjects, as part of its <a href="../21945/academic-honesty-the-ee.html" title="The EE » Academic Honesty &amp; the EE">academic integrity policy</a>. It can be extremely challenging and confusing for students if different teachers/supervisors/subjects do different things about C&amp;R in the Extended Essay.</span></span></p></section><hr class="hidden"><p><span style="font-family:arial,helvetica,sans-serif;"><strong>FAQ 6 </strong>- Can students use the same business organization for their EE as their chosen one for the Internal Assessment (IA)?</span></p><section class="tib-hiddenbox"><p><span style="color:#FF0000;">Whilst there is no specific rule against this, and it may certainly make sense to do so for some students, academic integrity must be observed at all times. What the IB prohibits is &quot;double dipping&quot; to gain an unfair advantage, such as re-using market research conducted for the IA in the Extended Essay. If students do choose the same organization for both forms of assessments, they need to ensure the following:</span></p><ul class="branded"><li><p><span style="color:#FF0000;">The </span> <a href="../22170/hl-ia.html" title="The IA » HL IA">HL Internal Assessment </a><span style="color:#FF0000;">is based mainly or exclusively on primary market research, whereas the Extended Essay must focus on the use of secondary data / research.</span></p></li><li><p><span style="color:#FF0000;">The 3 - 5 supporting documents in the <a href="../21932/sl-ia.html" title="The IA » SL IA">SL Internal Assessment</a> must not be reused for the Extended Essay - this could be considered as double dipping to gain an unfair advantage.</span></p></li><li><p><span style="color:#FF0000;">The topic chosen for investigation must be different, e.g. marketing for the SL IA, or finance for the HL IA, and a completely different focus for the Extended Essay (such as human resource management or operations management). In any case, students must avoid the same topic area (e.g. investment appraisal or the marketing mix) using the same business organization for the IA and the EE.</span><span style="color:#FF0000;"></span></p></li><li><p><span style="color:#FF0000;">There is no double dipping, i.e. reusing materials conducted in one assessment component for the other</span>.</p></li></ul></section><hr class="hidden"><p><strong>FAQ 7</strong> - Is there an expectation by the IB for the <em>viva voce</em> to be recorded (audio format) or is it simply a conversation between the student and supervisor without any audio recording of the meeting needed?</p><section class="tib-hiddenbox"><p><span style="color:#FF0000;">The term <em>viva voce</em> is Latin for &quot;with living voice&quot; or &quot;by word of mouth&quot;, rather than by written communication. In the IB context, it is an oral examination or assessment of the student&#39;s level of engagement and understanding of the completed Extended Essay. Whilst there is no formal requirement by the IB for schools to record the viva voce in an audio format, the third and final reflection (formally referred to as the <em>viva voce</em>) must be recorded by the EE supervisor on the official RPPF for formal examination by the IB.</span></p></section><hr class="hidden"><p><strong>FAQ 8 -</strong> Are acknowledgements needed in the Extended Essay?</p><section class="tib-hiddenbox"><p><span style="color:#FF0000;">If students choose to include an acknowledgement at the beginning of the Extended Essay, it is important to note that they must not include the teacher&rsquo;s name (or the name of their school). This is because the EE must be anonymized. Candidates are responsible for ensuring that every page in the EE is anonymized (including the front cover page). This means that there are no footers and/or headers that contain the name of the school, the school (centre) number, the candidate name, or the candidate number.</span></p></section><hr class="hidden"><p><strong>FAQ 9 </strong>- How does the Extended Essay differ from the Higher Level &amp; Standard Level Internal Assessments?</p><section class="tib-hiddenbox"><p><span style="color:#FF0000;">The table below highlights some key differences between the IB BM EE and the </span><a href="../22170/hl-ia.html" title="The IA » HL IA"><span style="color:#FF0000;">HL IA</span></a><span style="color:#FF0000;">:</span></p><table border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td style="width:47.56%;height:55px;"><p style="margin-left:7.1pt;"><span style="color:#FF0000;"><strong>IB Business Management Extended Essay</strong></span></p></td><td style="width:52.44%;height:55px;"><p style="margin-left:7.1pt;"><span style="color:#FF0000;"><strong>Internal Assessment (Higher Level)</strong></span></p></td></tr><tr><td style="width:47.56%;height:76px;"><p style="margin-left:7.1pt;"><span style="color:#FF0000;">Essay format, with subheadings allowed (at the discretion of the student writing the essay)</span></p></td><td style="width:52.44%;height:76px;"><p style="margin-left:7.1pt;"><span style="color:#FF0000;">Prescribed report format, including an executive summary, research proposal and action plan, and written report</span></p></td></tr><tr><td style="width:47.56%;height:76px;"><p style="margin-left:7.1pt;"><span style="color:#FF0000;">Focus on the use of secondary research methods, although primary sources can be used for support</span></p></td><td style="width:52.44%;height:76px;"><p style="margin-left:7.1pt;"><span style="color:#FF0000;">Focus on the use of primary research methods, although secondary data sources can be used for support</span></p></td></tr><tr><td style="width:47.56%;height:102px;"><p style="margin-left:7.1pt;"><span style="color:#FF0000;">Can be backwards looking (but must be analytical and evaluative, rather than descriptive in nature); recommendations are not required</span></p></td><td style="width:52.44%;height:102px;"><p style="margin-left:7.1pt;"><span style="color:#FF0000;">Based on a current real-life issue, problem or decision faced by a business; recommendations must be made, which must add value to management</span></p></td></tr><tr><td style="width:47.56%;height:52px;"><p style="margin-left:7.1pt;"><span style="color:#FF0000;">4,000 max. words for the essay</span></p><p style="margin-left:7.1pt;"><span style="color:#FF0000;">Additional 500 words max. for the RPPF (the three mandatory reflection sessions of the EE process)</span></p></td><td style="width:52.44%;height:52px;"><p style="margin-left:7.1pt;"><span style="color:#FF0000;">2,700 max. words</span></p><p style="margin-left:7.1pt;"><span style="color:#FF0000;">(200 for the executive summary, 500 for the research proposal and action plan, and 2,000 for the written report)</span></p></td></tr><tr><td style="width:47.56%;height:52px;"><span style="color:#FF0000;">Does not require any recommendations</span></td><td style="width:52.44%;height:52px;"><p style="margin-left:7.1pt;"><span style="color:#FF0000;">Requires recommendation(s) to be made</span></p></td></tr><tr><td colspan="2" style="width:100.0%;height:52px;"><p><span style="color:#FF0000;">In both the EE and the HL IA, students must demonstrate the appropriate use and application of selected Business Management tools, theories, and techniques using appropriate terminology throughout. However, students writing an EE can (and are encouraged to) go beyond the scope of the IB Business Management syllabus. In addition, the EE requires a critical evaluation with a literature review of the tools, theories, techniques, and concepts used. Take a look </span><a href="../22196/tools-techniques-theories-for-the-ee.html" title="The Core » The EE » Tools, techniques &amp; theories for the EE"><span style="color:#0000CD;">here</span></a><span style="color:#FF0000;"> for further ideas about the use of tools, theories, and techniques for writing the Business Management Extended Essay.</span></p><p><span style="color:#FF0000;">So, for example, the following title (which does not require any recommendations to be made, would work for an EE but not the HL IA:</span></p><p><span style="color:#FF0000;"><strong>Title: An investigation into the changing nature of ethical marketing at Unilever.</strong></span></p><p><span style="color:#FF0000;"><strong>Research question: How successful was Unilever&rsquo;s decision to withdraw &ldquo;normal&rdquo; from its packaging as part of its ethical approach to promotion?&quot;</strong></span></p><p><span style="color:#FF0000;">This EE research question was in response to more than half the respondents of a global poll saying that the use of the term &lsquo;normal&rsquo; to describe hair or skin made them feel excluded. Source: </span><a href="https://www.aljazeera.com/economy/2021/3/9/unilever-to-remove-normal-from-its-beauty-personal-care-goods"><span style="color:#000080;">Aljazeera.com</span></a></p><div class="yellowBg"><h5><span style="color:#FF0000;"><span style="font-family:arial,helvetica,sans-serif;"><span class="snippet-fa fa fa-lightbulb-o fa-lg" style="color: rgb(103, 7, 124);"> </span>&nbsp;Top tip 4</span></span></h5><p>Make sure that students are fully aware of the differences between the HL IA and the EE, especially in terms of the formal requirements of the two different tasks. It is not atypical for the timings of the IA and EE to overlap, and with so many different sets of rules within the Diploma Programme, it is no wonder that students often get confused. It is the supervisor&#39;s role and responsibility to ensure that students do not mix the two assessments and end up producing, instead of an EE, an extended HL IA task - this is a self-penalising approach that can be easily avoidable with careful planning from the outset.</p></div><p><span style="color:#FF0000;">The table below highlights some key differences between the IB BM EE and the </span> <a href="../21932/sl-ia.html" title="The IA » SL IA">SL IA</a><span style="color:#FF0000;">:</span></p><table border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td style="width:47.56%;height:55px;"><p><span style="color:#FF0000;"><strong>IB Business Management Extended Essay</strong></span></p></td><td style="width:52.44%;height:55px;"><p><span style="color:#FF0000;"><strong>Internal Assessment (Standard Level)</strong></span></p></td></tr><tr><td style="width:47.56%;height:76px;"><p><span style="color:#FF0000;">Essay format, with subheadings allowed (at the discretion of the student writing the essay)</span></p></td><td style="width:52.44%;height:76px;"><p><span style="color:#FF0000;">There is a recommended structure, including a title page, content page, introduction (including background, issue, and methodology), and analysis and discussion of the findings (based on the 3 to 5 supporting documents), plus a conclusion.</span></p><p><span style="color:#FF0000;"></span></p></td></tr><tr><td style="width:47.56%;height:76px;"><p><span style="color:#FF0000;">Academic and scholarly research, such as the use of general business management reference books, academic journals, and market analyses</span></p></td><td style="width:52.44%;height:76px;"><p><span style="color:#FF0000;">Based on 3 to 5 supporting documents (which are typically secondary data)</span></p></td></tr><tr><td style="width:47.56%;height:76px;"><p><span style="color:#FF0000;">Can be based on a business concept or issue that is contemporary or in the past</span></p></td><td style="width:52.44%;height:76px;"><p><span style="color:#FF0000;">Based on a real business issue or problem, that is contemporary in nature</span></p></td></tr><tr><td style="width:47.56%;height:76px;"><span style="color:#FF0000;">Word count limit = 4,000 words</span></td><td style="width:52.44%;height:76px;"><span style="color:#FF0000;">Word count limit = 1,500 words</span></td></tr><tr><td style="width:47.56%;height:76px;"><span style="color:#FF0000;">Students are strongly encouraged to use tools, theories, and techniques that are beyond the syllabus</span></td><td style="width:52.44%;height:76px;"><span style="color:#FF0000;">Students must only use tools, theories, and techniques that are specified in the SL syllabus</span></td></tr></tbody></table></td></tr></tbody></table></section><hr class="hidden"><p><strong>FAQ 10 </strong>- How long should supervisors spend with their students in the EE process?</p><section class="tib-hiddenbox"><p><img alt="" src="../../../ib/businessmanagement/images/ee-3-5-hours.jpg" style="width: 320px; height: 159px;"></p><p><span style="color:#FF0000;">In order to support students through the process of undertaking independent research for the Extended Essay, they must be allocated an appropriate supervisor. It is recommended that students are given between <strong>3 and 5 hours</strong> of supervision time.</span></p><p><span style="color:#FF0000;">This time allocation </span><span style="color:#FF0000;">must also include time for the 3 compulsory reflection sessions. These sessions must be recorded on the RPPF document.</span></p><p><span style="color:#FF0000;">The RPPF document must be completed by students after <em>each </em>of their mandatory reflection sessions. Supervisors must sign and date this document after each reflection is completed. At the end of the process, once the <em>viva voce</em> has taken place (the third reflection session), the EE supervisor must write their summative comment.</span></p><p><span style="color:#FF0000;">Finally, note that the RPPF must be submitted electronically, along with the essay, for external assessment by an EE examiner.</span></p></section></div></div><div class="panel-footer"><div></div></div></div><div class="yellowBg"><h5><span class="snippet-fa fa fa-lightbulb-o fa-lg" style="color: rgb(103, 7, 124);"> </span>&nbsp;<span style="color:#FF0000;"><span style="font-family:arial,helvetica,sans-serif;">Top tip 5</span></span></h5><p>The cover page for the Extended Essay should contain the following information:</p><ul class="branded"><li><p>Subject, i.e., Business Management Extended Essay</p></li><li><p>Session, e.g., May 2024</p></li><li><p>Title</p></li><li><p>Research question</p></li><li><p>Personal code*</p></li><li><p>Declaration of authenticity*</p></li><li><p>Word count declaration</p></li></ul><p>* check with your DPC about school protocol for these two items.</p></div><div class="panel panel-purple"><div class="panel-heading"><a class="expander pull-right" href="#"><span class="fa fa-plus"></span></a><div><p><strong>The importance of secondary research</strong></p></div></div><div class="panel-body"><div><p><img alt="" src="../../../ib/businessmanagement/images/4-marketing/market-research.webp" style="width: 300px; height: 200px;"></p><p>The Extended Essay requires students to carry out extensive <strong>secondary research</strong>, including the use of primary research where appropriate.&nbsp;<span style="font-family:arial,helvetica,sans-serif;"> Before embarking on the writing process, students must ensure there is sufficient secondary resources and materials to address the research question. Primary research can be used, but only if specifically relevant to the research question and is purposeful.</span></p><p>If students choose to also include primary research, they must ensure that this:</p><ol><li><p><em>Adds valu</em>e to the topic and research question.</p></li><li><p><em>Complements </em>the secondary research that has been conducted.</p></li></ol><p>The secondary sources used must have breadth and depth to ensure the essay scores well in Criterion C for critical thinking, so try to question the validity of the secondary research data in order to write a meaningful discussion.</p><p>Examples of secondary sources include, but are not limited to the following. Do remember the need to use a range of suitable secondary sources which provide balance in addressing the research question. Do not rely purely on IB Business Management textbooks or online sources.</p><ul class="branded"><li><p><span style="color:#000000;"><span style="font-family:arial,helvetica,sans-serif;"><a href="https://inomics.com/blog/top-10-business-journals-1034735">Academic journals</a>, e.g., <em>Journal of Management</em>, <em>Journal of Business Ethics</em>, <em>Journal of Business and&nbsp;Economic Statistics</em></span></span>, or <em>Journal of General Management</em></p></li><li><p>Company annual reports</p></li><li><p><span style="color:#000000;"><span style="font-family:arial,helvetica,sans-serif;">Documentaries</span></span></p></li><li><p>Encyclopedias, e.g., EBSCO, JSTOR, Oxford Research Encyclopedia of Business and Management, International Encyclopedia of Business and Management, or The Blackwell Encyclopedia of Management</p></li><li><p>Generic business management books, e.g. Michael E. Porter&#39;s <em>Competitive Strategies, </em>Charles B. Handy&#39;s<em> The Changing Work of Organisations</em>, or Geert Hofstede&#39;s <em>Culture&#39;s Consequences: comparing values, behaviors, institutions, and organizations across nations</em></p></li><li><p><span style="color:#000000;"><span style="font-family:arial,helvetica,sans-serif;">Internet websites*</span></span></p></li><li><p>Management magazines, e.g., <em><span style="color:#000000;"><span style="font-family:arial,helvetica,sans-serif;">Harvard Business Review, Forbes, Bloomberg, Business Week, </span></span></em><span style="color:#000000;"><span style="font-family:arial,helvetica,sans-serif;">or</span></span><em><span style="color:#000000;"><span style="font-family:arial,helvetica,sans-serif;"> Business Insider</span></span></em></p></li><li><p><span style="color:#000000;"><span style="font-family:arial,helvetica,sans-serif;">Newspapers</span></span></p></li><li><p><span style="color:#000000;"><span style="font-family:arial,helvetica,sans-serif;">Textbooks.</span></span></p></li></ul><p>* All sources must be fully cited, not just the website (URL) address</p></div></div><div class="panel-footer"><div></div></div></div><div class="yellowBg"><h5><span style="color:#FF0000;"><span style="font-family:arial,helvetica,sans-serif;"><span class="snippet-fa fa fa-lightbulb-o fa-lg" style="color: rgb(103, 7, 124);"> </span>&nbsp;Top tip 6</span></span></h5><p>Avoid general Internet reference sites or non-specific sites such as Wikipedia or Investopedia &ndash; these tend to be too basic for academic research purposes.</p></div><div class="yellowBg"><h5><span style="color:#FF0000;"><span style="font-family:arial,helvetica,sans-serif;"><span class="snippet-fa fa fa-lightbulb-o fa-lg" style="color: rgb(103, 7, 124);"> </span>&nbsp;Top tip 7</span></span></h5><p>When selecting your topic and research question for the EE, keep the following in mind:</p><ol class="branded"><li><p>Choose a topic that genuinely interests you</p></li><li><p>Construct a research question that is worth of study and has academic rigour</p></li><li><p>Ensure there is sufficient secondary resources and materials to address the research question</p></li><li><p>Ensure the topic is neither too narrow (see point 3) nor too broad (due to the word count limit).</p></li></ol><hr class="hidden"><p>Download this poster, created by my IBEN colleague <strong>&Ouml;nder Şit</strong>, to help your students in formulating their EE research question.</p><p><iframe frameborder="0" height="480" scrolling="no" src="../../../media/ib/businessmanagement/files/five-steps-to-developing-an-ee-research-question(1).pdf.html" width="100%"></iframe></p></div><div class="yellowBg"><h5><span style="font-family:arial,helvetica,sans-serif;">InThinking resources for the IB Business Management EE</span></h5><ul class="branded"><li><p><a href="../32857/ee-planning-form.html" title="The Core » The EE » EE Planning form">Extended Essay Planning form</a></p></li><li><p><a href="../37390/managing-the-ee-process.html" title="The Core » The EE » Managing the EE process">Managing the EE process</a></p></li><li><p><a href="../37496/top-10-tips-for-the-bm-ee.html" title="The Core » The EE » Top 10 tips for the BM EE">Top 10 tips for the BM EE</a></p></li><li><p><a href="../21930/45-top-bm-ee-research-questions.html" title="The Core » The EE » 45 top BM EE Research Questions">45 top Business Management EE Research Questions</a></p></li><li><p><a href="../22196/tools-techniques-theories-for-the-ee.html" title="The Core » The EE » Tools, techniques &amp; theories for the EE">Tools, techniques &amp; theories for the EE</a></p></li><li><p><a href="../21836/understanding-the-assessment-criteria.html" title="The Core » The EE » Understanding the assessment criteria">Understanding the assessment criteria</a></p></li><li><p><a href="../37960/reflections-and-engagement-in-the-ee.html" title="The Core » The EE » Reflections and engagement in the EE">Reflections and engagement in the EE</a></p></li><li><p><a href="../37659/top-10-tips-for-completing-the-rppf-1.html" title="The Core » The EE » Top 10 Tips for completing the RPPF">Top 10 Tips for completing the RPPF</a></p></li><li><p><a href="../21945/academic-integrity-the-ee-1.html" title="The Core » The EE » Academic Integrity &amp; the EE">Academic Integrity &amp; the EE</a></p></li><li><p><a href="../37573/citation-and-referencing.html" title="The Core » The EE » Citation and Referencing">Citation and Referencing</a></p></li><li><p><a href="../33540/extended-essay-posters.html" title="The Core » The EE » Extended Essay posters">Extended Essay posters</a></p></li></ul></div><p><span style="font-family:arial,helvetica,sans-serif;">Read Paul Clark&#39;s (a former Chief Examiner for the IB Business Management course) excellent <a href="http://blogs.osc-ib.com/2015/04/ib-teacher-blogs/dp_busman/extended-essays-preparing-for-change/">blog on OSC</a> to find out more about the IB Business Management Extended Essay.</span></p><p>Return to <a href="../21665/the-ee.html" title="The Core » The EE">The Extended Essay</a> homepage</p><p><span style="font-family:arial,helvetica,sans-serif;"><a href="../../../businessmanagement.html"><img alt="" src="../../../ib/businessmanagement/logo-blue-black-1.png" style="width: 170px; height: 54px;"></a></span></p><script>document.querySelectorAll('.tib-teacher-only').forEach(e => e.remove());</script>
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